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Google Analytics/Controversies

Google Analytics controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2022GDPR scrutiny over transfers of Google Analytics data

  1. 2022

    GDPR scrutiny over transfers of Google Analytics data

    European data-protection authorities examined deployments of Google Analytics in which data could be transferred to the United States. Decisions and findings in Austria, France, and Italy raised questions about international transfers, access by U.S. authorities, and whether contractual and technical safeguards were sufficient in particular configurations. The findings did not mean that every implementation was identical, but they increased compliance pressure on website operators using the service.

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