Glamnetic

Glamnetic is an American cosmetics and beauty-accessories brand founded in August 2019 by Ann McFerran and Kevin Gould. McFerran, a UCLA graduate and former artist, launched the business from an apartment in Los Angeles's Koreatown, with the brand initially centered on magnetic eyelashes. Its proposition was to make dramatic, trend-oriented beauty looks easier to apply at home, particularly through products designed to reduce the difficulty associated with conventional false eyelashes. The brand developed during a period in which beauty companies increasingly used social platforms as both marketing channels and retail discovery tools. Glamnetic promoted its products through Instagram and TikTok and positioned itself around an aspirational, highly visual "It girl" aesthetic. This approach helped the company build awareness among consumers interested in self-applied makeup and accessories rather than salon-based services. Its magnetic-eyelash products became the best-known part of its early identity. In 2020, Glamnetic expanded into reusable press-on nails. The nail range broadened the brand from a specialist lash business into a wider provider of at-home beauty products. Reusable formats also supported the brand's convenience-oriented proposition, allowing customers to change their appearance without committing to salon appointments or permanent treatments. The available reference material reports that Glamnetic recorded $50 million in sales in 2020; because the figure is not accompanied by a primary financial source, it is not treated as a verified financial metric in this dossier. Glamnetic's distribution expanded beyond direct and social-commerce activity. Its products have been sold through major U.S. retail channels including Ulta Beauty, Sephora, and Target. This retail presence gave the brand access to both specialty-beauty shoppers and mass-market consumers, while preserving its digitally native origins. The company has also used licensed and entertainment-linked collaborations to extend product appeal. Documented collaborations include collections associated with Harry Potter and Hello Kitty. In 2024, Glamnetic introduced a cosmetics line connected with Beetlejuice Beetlejuice. In August 2025, it announced a partnership with Fanatics involving nail sets inspired by teams from the NFL, NCAA, and MLB. These initiatives show a strategy of combining reusable beauty formats with recognizable intellectual property and fan communities. Glamnetic was included in Oprah Daily's 2025 Beauty O-Wards. The available material does not identify a public parent company, listed entity, current executive roster beyond the founders, or a separate corporate headquarters announcement. It remains an active private American beauty brand based on the supplied references.

Glamnetic was founded in August 2019 in Los Angeles by Ann McFerran and Kevin Gould. McFerran, described in the available reference material as a UCLA graduate and former artist, began the business from an apartment in the Koreatown neighborhood. The initial product focus was magnetic eyelashes, a category intended to make false-lash application more approachable and convenient for home users. The brand's early growth model relied heavily on visual social media. Instagram and TikTok were used to demonstrate products and promote a polished, trend-conscious beauty image. Glamnetic's marketing was associated with an "It girl" look, emphasizing expressive appearance and easy self-application. This social-first approach suited products that could be shown through short demonstrations and before-and-after content. In 2020, Glamnetic added reusable press-on nails. The launch marked an important broadening of the business, transforming it from a magnetic-lash specialist into a broader at-home beauty-accessories brand. Reusability and convenience remained central to the proposition, while nail designs created additional opportunities for seasonal releases, trends, and licensed collections. The brand subsequently gained distribution through prominent U.S. retailers, including Ulta Beauty, Sephora, and Target. These relationships expanded its reach from digitally engaged customers to shoppers browsing specialty-beauty and mass retail environments. The available material also reports $50 million in sales in 2020 and notes that McFerran appeared on the Forbes 30 Under 30 list; no primary source or detailed financial statement is supplied here, so the sales claim is not included as a verified financial record. Glamnetic has used collaborations to connect its products with established entertainment and character properties. Documented collaborations include Harry Potter and Hello Kitty. In 2024, the company launched a cosmetics line linked to Beetlejuice Beetlejuice. In August 2025, it announced a Fanatics partnership for nail sets inspired by NFL, NCAA, and MLB teams, extending the collaboration model into sports fandom. The brand was also included in Oprah Daily's 2025 Beauty O-Wards. The supplied references do not establish a public listing, parent company, ownership group, current headquarters announcement, or complete executive roster. On the available evidence, Glamnetic is an active private U.S. beauty brand whose identity combines magnetic lashes, reusable nails, social-commerce marketing, retail distribution, and licensed collaborations.

1. 2025Fanatics partnership is announced

   Glamnetic announces nail sets inspired by NFL, NCAA, and MLB teams through a partnership with Fanatics.

   Source
2. 2024Beetlejuice Beetlejuice cosmetics line launches

   The brand introduces a cosmetics line associated with Beetlejuice Beetlejuice.

   Source
3. 2020Reusable press-on nails are introduced

   Glamnetic expands into reusable press-on nails, broadening its product scope beyond magnetic lashes.

   Source
4. 2019Glamnetic is founded in Los Angeles

   Ann McFerran and Kevin Gould establish Glamnetic in August 2019, initially focusing on magnetic eyelashes.

   Source

A digitally native, trend-led beauty brand focused on convenient at-home application, reusable beauty accessories, and visually distinctive collaborations.

• Magnetic eyelashesFalse eyelashes2019

  Magnetic eyelashes are Glamnetic's foundational and best-known product category. They are designed as an alternative to conventional false lashes, using magnetic components to support application and removal. The products fit the brand's emphasis on accessible, self-applied beauty and became central to its social-media demonstrations and early identity.

• Reusable press-on nailsArtificial nails2020

  Introduced in 2020, Glamnetic's reusable press-on nails expanded the company into a second major at-home beauty-accessories category. The line supports quick appearance changes without a salon appointment and provides a format suited to seasonal designs, character collaborations, and sports-team themes.

• Licensed cosmetics collectionsCosmetics

  Glamnetic has developed cosmetics and beauty collections tied to recognizable entertainment and character properties. Documented examples include Harry Potter, Hello Kitty, and a Beetlejuice Beetlejuice line launched in 2024. These collections use limited or themed designs to connect the brand's beauty formats with established fan communities.

• 2025Fanatics team-inspired nail sets

  United States

  In August 2025, Glamnetic announced a Fanatics partnership for nail sets inspired by NFL, NCAA, and MLB teams.

  Outcome. The partnership brought Glamnetic's reusable nail format into licensed sports merchandise and fan-oriented beauty.

  Source
• 2024Beetlejuice Beetlejuice cosmetics collaboration

  United States

  Glamnetic launched a cosmetics line connected with Beetlejuice Beetlejuice.

  Outcome. The launch broadened the brand's entertainment collaborations into a dedicated cosmetics line.

  Source
• Harry Potter collaboration

  United States

  Glamnetic collaborated with Harry Potter on a licensed beauty collection, applying its product formats to a major entertainment franchise.

  Outcome. The collaboration expanded Glamnetic's franchise-based marketing and product assortment.

  Source
• Hello Kitty collaboration

  United States

  The brand partnered around Hello Kitty-themed beauty products, using a globally recognizable character to support themed purchasing and brand discovery.

  Outcome. The collaboration reinforced Glamnetic's use of character licensing within its beauty portfolio.

  Source

• 2024Launch a Beetlejuice Beetlejuice cosmetics lineProduct launch

  Glamnetic had already used entertainment collaborations with properties such as Harry Potter and Hello Kitty.

  What changed. The company introduced a cosmetics collection tied to Beetlejuice Beetlejuice.

  Aftermath. The move extended the brand's licensing strategy beyond lashes and nails into cosmetics.

  Source
• 2020Expand from magnetic lashes into reusable press-on nailsProduct launch

  Glamnetic began with magnetic eyelashes and sought to broaden its relevance in at-home beauty.

  What changed. The company launched reusable press-on nails.

  Aftermath. The launch established nails as a second major product category and created a platform for later themed and licensed sets.

  Source

• 2025Glamnetic announces Fanatics partnership for team-inspired nail sets

  In August 2025, Glamnetic announced a Fanatics partnership covering nail sets inspired by NFL, NCAA, and MLB teams.

  CampaignProduct launch
  Source
• 2025Glamnetic included in Oprah Daily's 2025 Beauty O-Wards

  Glamnetic was included in Oprah Daily's 2025 Beauty O-Wards, providing third-party editorial recognition for the brand.

  Other
  Source
• 2024Glamnetic introduces a Beetlejuice Beetlejuice cosmetics line

  Glamnetic launched a cosmetics line connected with Beetlejuice Beetlejuice, extending its use of entertainment collaborations beyond lashes and nails.

  Product launchCampaign
  Source
• 2020Glamnetic launches reusable press-on nails

  The brand expanded beyond magnetic eyelashes by introducing reusable press-on nails, widening its at-home beauty offering.

  Product launchOther
  Source
• Glamnetic collaborates with Harry Potter

  Glamnetic introduced a collaboration associated with the Harry Potter franchise, using licensed entertainment properties in its beauty assortment.

  CampaignOther
  Source
• Glamnetic collaborates with Hello Kitty

  The brand launched a Hello Kitty collaboration as part of its character- and franchise-led product strategy.

  CampaignOther
  Source

1. Glamnetic