FIOL Prosecco

FIOL Prosecco is an Italian sparkling-wine brand associated with the Treviso area of Veneto, the historic heartland of Prosecco production. The brand was founded in 2010 by a group of friends born in Treviso and is produced in the countryside surrounding the city. Its production company, 3GP, is described as being managed by an independent team based in Treviso, with Tito Ciani Bassetti serving as chairman. The brand takes its name from the Venetian word “fiol,” which can mean “son” or “young boy” and is also used informally to refer to a cool or personable young man. This naming gives the brand a regional identity while supporting its deliberately youthful, sociable positioning. FIOL’s visual identity is based on the image of vine sticks, traditional supports made by people to help vines grow. The label was created by French-Italian designer Audric Dandres after an ideas competition intended to encourage young creative talent. FIOL’s core wine is an Extra Dry Prosecco DOC made from Glera grapes sourced exclusively from the province of Treviso. The vineyards are situated in the Piave River floodplain and include exposures toward the east and northwest. The wine is described as pale straw in colour, with aromas associated with ripe crab apple, lilac and acacia flowers. Its style is floral, fruity and creamy on the palate, with a crisp, delicate finish. Technical specifications cited for the product include approximately 11.0% alcohol by volume, 5 bar pressure and 16 grams per litre of reducing sugars; it is intended to be served chilled at approximately 6–8 °C. The brand has pursued international distribution and hospitality visibility rather than operating solely as a domestic Italian wine. Distribution arrangements have been identified in the United Kingdom, the United States, Canada, Hong Kong and China, France, and Indonesia, in addition to Italy. Its commercial profile has also been supported by sports and event partnerships, particularly with the Welsh rugby organization Ospreys. FIOL became an Ospreys events partner in 2015 and was identified as a partner of the London Ospreys Business Network and an official supplier to Swansea’s Liberty Stadium. FIOL received recognition in several wine competitions during the 2010s. Reported distinctions include a bronze medal at the 2012 Decanter Asia Wine Award, an award at the 2014 International Wine Challenge, a silver medal at the 2014 Concours Mondial de Bruxelles, multiple medals at the 2014 Cathay Pacific Hong Kong International Wine & Spirit Competition, and a silver medal at the 2015 Prosecco Masters. Media attention included a 2014 mention by Forbes among notable or “cool” wine labels and a 90-point review from Globe and Mail wine critic Beppi Crosariol. Available reference material does not establish current ownership, a current official website, production volume, or the brand’s present distribution status beyond the markets historically reported.

FIOL Prosecco was established in 2010 by a group of friends from Treviso, the Veneto city widely identified with the Prosecco-producing area. The founders developed the brand around local provenance and an outward-looking luxury image. Production takes place in the countryside around Treviso, while 3GP is identified as the company responsible for producing the wine. The available reference material describes 3GP as having an independent management team based in Treviso and names Tito Ciani Bassetti as its chairman. The name FIOL comes from an old Venetian expression meaning “son” or “young boy.” In contemporary informal usage, it can also be used to address a cool or appealing young man. The term helped the brand connect its regional roots with a youthful and informal personality. Its packaging followed the same approach. The FIOL logo was inspired by vine sticks, the supports traditionally made and used to guide grapevines. The label was designed by French-Italian designer Audric Dandres after an ideas competition created to give young creatives an opportunity to contribute to the project. FIOL’s principal product is an Extra Dry Prosecco DOC made entirely from Glera grapes gathered in the province of Treviso. The vineyards are located in the Piave River floodplain and are described as having east and northwest exposures. Product descriptions characterize the wine as pale straw-coloured, floral and fruity, with notes resembling ripe crab apple, lilac and acacia. On the palate it is creamy and balanced, with a crisp, delicate finish. The published technical profile lists approximately 11.0% alcohol by volume, 5 bar pressure and 16 grams per litre of reducing sugars, with recommended service at 6–8 °C. During the early and mid-2010s, the brand accumulated recognition in European and Asian wine competitions. It received a bronze medal at the 2012 Decanter Asia Wine Award. In 2014, it was reported to have won a silver medal at the Concours Mondial de Bruxelles, an award at the International Wine Challenge, and eight medals at the Cathay Pacific Hong Kong International Wine & Spirit Competition for pairings with Asian dishes. In 2015, FIOL received a silver medal at the Prosecco Masters. Media coverage during the same period included a Forbes reference to FIOL as one of the notable or “cool” wine labels of 2014 and a 90-point assessment by Globe and Mail wine critic Beppi Crosariol. International visibility was also developed through commercial and sports partnerships. In 2013 FIOL began a partnership and sponsorship relationship with Ospreys, a leading Welsh rugby organization. By 2015 the relationship had expanded, with FIOL described as an official events partner of Ospreys Rugby, a partner of the London Ospreys Business Network and an official supplier to Swansea’s Liberty Stadium. The brand’s reported distribution network extended beyond Italy to the United Kingdom, United States, Canada, Hong Kong and mainland China, France, and Indonesia, including Jakarta and Bali. Named historical distribution or agency relationships included Enotria World Wine in the United Kingdom, Meregalli USA and Empire Merchants in the United States, Charton Hobbs in Canada, Wine Talent in Hong Kong and China, South World Wine in France, and Vin, Wine and Beyond in Indonesia. The available material does not provide reliable current information about ownership, production scale, financial performance, current executives beyond the named chairman, or whether all historical distribution relationships remain in place.

1. 2015Silver medal at the Prosecco Masters

   FIOL receives a silver medal at the Prosecco Masters.

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2. 2015Expanded Ospreys event partnership

   FIOL becomes an official events partner of Ospreys Rugby and gains related roles with the London Ospreys Business Network and Swansea Liberty Stadium.

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3. 2014International competition recognition

   FIOL receives reported distinctions at several competitions, including Concours Mondial de Bruxelles, the International Wine Challenge and the Cathay Pacific Hong Kong International Wine & Spirit Competition.

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4. 2013Ospreys partnership begins

   FIOL launches a partnership and sponsorship agreement with Welsh rugby organization Ospreys.

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5. 2012Bronze medal at the Decanter Asia Wine Award

   FIOL receives a bronze medal at the Decanter Asia Wine Award.

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6. 2010FIOL Prosecco is founded in Treviso

   A group of friends from Treviso establishes FIOL as a Prosecco brand rooted in the local production region.

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An Italian luxury Prosecco brand combining Treviso provenance, contemporary label design, international distribution and a youthful, sociable identity.

• FIOL Extra Dry Prosecco DOCSparkling wine

  FIOL’s core offering is an Extra Dry Prosecco DOC produced from 100% Glera grapes sourced from the province of Treviso. The wine is described as pale straw-coloured, with aromas of ripe crab apple, lilac and acacia flowers. Its palate is balanced, creamy and floral-fruity, ending with a crisp and delicate finish. The published technical profile gives approximately 11.0% alcohol by volume, 5 bar pressure and 16 grams per litre of reducing sugars. It is intended to be served chilled at 6–8 °C.

• 2015Ospreys official events partnership

  United Kingdom · Wales

  FIOL became an official events partner of Ospreys Rugby and was also associated with the London Ospreys Business Network and Swansea Liberty Stadium as a partner or supplier.

  Outcome. The arrangement extended FIOL’s presence into rugby-related hospitality, business networking and stadium events.

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• 2013Ospreys partnership and sponsorship

  United Kingdom · Wales

  FIOL established a partnership and sponsorship agreement with Ospreys, a Welsh rugby organization, linking the Italian sparkling-wine brand with sports and events visibility in Wales.

  Outcome. The relationship was later expanded into a broader official events partnership.

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• 2015FIOL wins a silver medal at the Prosecco Masters

  FIOL received a silver medal at the Prosecco Masters, judged by wine professionals including Masters of Wine, Master Sommeliers and senior buyers.

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• 2015FIOL becomes an official Ospreys events partner

  FIOL became an official events partner of Ospreys Rugby and was also associated with the London Ospreys Business Network and Swansea Liberty Stadium.

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• 2014FIOL earns multiple international wine competition awards

  FIOL was reported to have received distinctions at the Concours Mondial de Bruxelles, the International Wine Challenge and the Cathay Pacific Hong Kong International Wine & Spirit Competition.

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• 2014FIOL is highlighted by Forbes and receives a 90-point review

  Forbes included FIOL among notable contemporary wine labels, while Globe and Mail critic Beppi Crosariol reportedly scored the wine 90 out of 100.

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• 2013FIOL expands its Ospreys rugby partnership

  FIOL Prosecco entered into a partnership and sponsorship agreement with the Welsh rugby organization Ospreys.

  Campaign
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• 2012FIOL receives bronze medal at the Decanter Asia Wine Award

  FIOL received a bronze medal at the Decanter Asia Wine Award, an international wine competition focused on the Asian market.

  Other
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1. Fiol Prosecco