Faygo
Detroit-based soda brand known for its wide variety of flavors and low price.
Last updated August 25, 2026
Overview
Faygo is a soda brand founded in 1907 by the Feigenson brothers in Detroit, now owned by National Beverage Corp. Known for its fruity flavors and creative names, it is popular in the Midwest and East Coast of the US.
Products and positioning
Flagship businesses
- Rock & Rye
- Redpop
- Cotton Candy
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