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Brand Wiki/Communication Services/FanDuel Sports Network Southeast
F

FanDuel Sports Network Southeast

Product brand

Unclaimed

Regional sports network serving the southeastern United States with locally focused professional and collegiate sports coverage.

On this pageControversies↘History↘

Last updated October 14, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

FanDuel Sports Network Southeast

Industry
Communication Services
Headquarters
Atlanta, Georgia, United States
Founded
1999
Founder
Turner Broadcasting System
Parent
Main Street Sports Group
Country
United States
Group
FanDuel Sports Network
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Controversies
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

FanDuel Sports Network Southeast is an American regional sports network headquartered in Atlanta, Georgia. It is operated by Main Street Sports Group, formerly Diamond Sports Group, as part of the FanDuel Sports Network portfolio. The channel serves a designated territory covering Georgia, Tennessee, Alabama, Mississippi, South Carolina and portions of North Carolina, with its programming centered on professional teams based in Atlanta, Tennessee and Charlotte. It has also been distributed nationwide to eligible DirecTV subscribers and, more recently, through digital subscription platforms. The network began as Turner South, launched by Turner Broadcasting System on October 1, 1999. Its original concept was broader than a conventional regional sports channel: it combined movies, comedy and drama programming, regional news updates and original entertainment with sports coverage. The network carried events involving Turner-connected teams, including the Atlanta Braves of Major League Baseball, the Atlanta Hawks of the National Basketball Association and the Atlanta Thrashers of the National Hockey League. Turner South was designed specifically for viewers in the southern United States, and its satellite distribution was initially restricted by ZIP-code-based territorial rules. In 2006, News Corporation acquired Turner South for $375 million. The transaction included the network's existing sports agreements and expanded the regional sports presence of the Fox Sports Net family. Turner South was relaunched as SportSouth on October 13, 2006. The new identity removed the general entertainment schedule and converted the service into a sports-focused network, combining regional game broadcasts with locally produced studio programs and nationally supplied sports news, documentary and magazine programming. Over time, SportSouth and the related FSN South service increasingly shared rights involving teams and events across the region. The network also carried selected games involving clubs such as the Cincinnati Reds and St. Louis Cardinals when territorial and league rules allowed. SportSouth's distribution and rights portfolio expanded during the late 2000s. In 2007, it obtained a package of Tennessee Volunteers programming and became available nationwide on DirecTV's Sports Pack, although league-imposed blackouts continued to apply to some events. In 2013, SportSouth and Fox Sports South acquired a package of Atlanta Braves games previously shown by WPCH-TV, ending a long-running arrangement in which Braves games had appeared on broadcast television in the Atlanta market. The channel was renamed Fox Sports Southeast on October 5, 2015. The change was intended to reduce confusion between SportSouth and Fox Sports South after viewer research indicated that audiences misunderstood the relationship between the two services and perceived the Fox Sports South name as having stronger programming. In 2019, the Fox Sports Networks were sold to Sinclair Broadcast Group and Entertainment Studios through Diamond Sports Group. The channel consequently moved into the Bally Sports regional network family and became Bally Sports Southeast on March 31, 2021. Diamond Sports Group entered Chapter 11 bankruptcy proceedings in March 2023. In October 2024, Diamond announced a sponsorship and branding arrangement with FanDuel Group, under which the Bally regional networks were renamed FanDuel Sports Network services. The Southeast channel adopted its current name on October 21, 2024. Diamond emerged from bankruptcy on January 2, 2025, under the name Main Street Sports Group, which continued operating the network. The network's main business is the production, acquisition and distribution of regional live sports. Its historically prominent properties have included the Atlanta Hawks, Charlotte Hornets and Memphis Grizzlies of the NBA, the Carolina Hurricanes and Nashville Predators of the NHL, and Atlanta Braves baseball. Programming has also included c…

History

FanDuel Sports Network Southeast descends from Turner South, a regional cable channel created by Turner Broadcasting System and launched on October 1, 1999. Turner South was conceived as a broad Southern entertainment service, carrying films, scripted series, comedy, regional updates and original programs alongside sports. Its sports schedule included Atlanta Braves baseball, Atlanta Hawks basketball and Atlanta Thrashers hockey. News Corporation challenged the planned sports component in a 1999 Georgia lawsuit, citing a non-compete arrangement connected to its earlier acquisition of the original SportSouth; the dispute concerned Turner's proposed regional sports activity in the Southeast. News Corporation acquired Turner South in February 2006. The purchase included existing sports contracts and supported News Corporation's effort to consolidate regional sports programming within the Fox Sports Net system. Turner South was renamed SportSouth and relaunched on October 13, 2006, with an NHL game between the Atlanta Thrashers and Carolina Hurricanes serving as the first event under the new identity. The channel abandoned its general entertainment format and became a dedicated sports service. It carried regional games, studio shows, sports news, documentaries and magazine programming. SportSouth initially shared only selected Atlanta team rights with FSN South, but the two networks gradually developed a more integrated rights and distribution model. The channel added selected games involving the Cincinnati Reds and St. Louis Cardinals through a sister network arrangement, subject to MLB territorial restrictions. It also acquired Tennessee Volunteers programming in 2007, including selected football and basketball games, Olympic sports and coaches' shows. That year, SportSouth gained nationwide DirecTV Sports Pack distribution, although league blackout rules continued to restrict particular events outside their permitted territories. The Braves' relationship with the network changed in 2013 when SportSouth and Fox Sports South acquired a 45-game package previously carried by WPCH-TV. The move shifted more of the team's Atlanta-market television presence from broadcast television to regional cable sports. In 2015, SportSouth became Fox Sports Southeast. The rebrand followed audience research indicating confusion between SportSouth and Fox Sports South and uncertainty about their relationship to the wider Fox Sports regional network family. In August 2019, Fox Sports Networks were sold to Sinclair Broadcast Group and Entertainment Studios through Diamond Sports Group. Fox's divestiture was part of the regulatory process surrounding Disney's acquisition of most of 21st Century Fox. On March 31, 2021, Fox Sports Southeast was renamed Bally Sports Southeast. Diamond Sports Group filed for Chapter 11 bankruptcy protection on March 14, 2023, placing the network within a broader restructuring of the regional sports television business. A court filing disclosed in October 2024 described a new sponsorship arrangement between Diamond and FanDuel Group. The Bally regional networks were subsequently renamed FanDuel Sports Network services, with the Southeast channel becoming FanDuel Sports Network Southeast on October 21, 2024. Diamond completed its restructuring on January 2, 2025, emerging as Main Street Sports Group. The operator continued to run the FanDuel-branded networks. The current service combines traditional cable and satellite distribution with streaming initiatives. FanDuel Sports Network channels became available as add-on subscriptions through Prime Video, and selected games could also be purchased through direct-to-consumer products. In 2025, the network offered Atlanta Braves monthly and season-pass packages for in-market viewers. The Braves relationship then changed again in 2026, when the club announced BravesVision, an in-house production and distribution service. Gray Media stations and MLB's Braves.tv were identified as additional outlets for selected Braves telecasts. FanDuel Sports Network Southeast nonetheless remains an active regional network with a portfolio centered on professional and college sports in the Southeast.

  • 2026

    BravesVision announced

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    The Atlanta Braves announce an in-house production and distribution platform, reducing the network's role in Braves broadcasts.

  • 2025

    Main Street Sports Group emerges

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    Diamond exits bankruptcy under the Main Street Sports Group name.

  • 2024

    FanDuel Sports Network launch

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    Bally Sports Southeast becomes FanDuel Sports Network Southeast.

  • 2023

    Chapter 11 filing

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    Diamond Sports Group files for Chapter 11 bankruptcy protection.

  • 2021

    Bally Sports Southeast rebrand

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    Fox Sports Southeast joins the Bally Sports regional network brand.

  • 2019

    Diamond Sports Group acquisition

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    The Fox regional sports networks are sold to Sinclair and Entertainment Studios through Diamond Sports Group.

  • 2015

    Fox Sports Southeast branding begins

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    SportSouth is renamed Fox Sports Southeast.

  • 2013

    Braves package moves from WPCH-TV

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    SportSouth and Fox Sports South acquire a 45-game Atlanta Braves package previously shown by WPCH-TV.

  • 2007

    National DirecTV distribution

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    SportSouth becomes available nationwide through DirecTV's Sports Pack, subject to event blackouts.

  • 2006

    Acquisition by News Corporation

    [1]FanDuel Sports Network Southeasten.wikipedia.org

    News Corporation acquires Turner South and prepares to integrate it into its regional sports network portfolio.

Showing the 10 most recent.

Products and positioning

A regional sports network focused on live professional and collegiate sports for audiences in the southeastern United States.

  • Television programming · 1999

    Regional live sports broadcasts

    The network's core offering is live regional coverage of professional and collegiate sports. Its historically identified professional properties include the Atlanta Hawks, Charlotte Hornets, Memphis Grizzlies, Carolina Hurricanes, Nashville Predators and Atlanta Braves. Availability depends on league territories, team agreements, local carriage and blackout rules.

  • Streaming service · 2024

    FanDuel Sports Network streaming subscription

    The FanDuel Sports Network distribution model extends beyond traditional cable and satellite carriage through direct-to-consumer products and third-party platforms. Subscribers may receive eligible in-market regional broadcasts, while particular games and team packages can be subject to separate rights, territory and blackout conditions.

  • Streaming distribution · 2024

    Prime Video add-on distribution

    FanDuel Sports Network regional channels became available through Prime Video as an additional subscription option. This arrangement provides an alternative to traditional pay-television carriage for viewers within eligible markets, while preserving the territorial limitations associated with regional sports rights.

  • Sports studio programming · 2006

    Team studio programming

    The network produces and distributes team-centered pregame, postgame and magazine programming under formats such as Hawks LIVE, Hornets LIVE, Grizzlies LIVE and Braves LIVE. These shows provide analysis, interviews, news and game reaction around the network's regional rights portfolio.

Controversies

  • 1999

    News Corporation lawsuit over Turner South sports plans

    News Corporation sued Turner Broadcasting and Time Warner in Georgia, arguing that Turner South's planned sports programming violated a non-compete agreement associated with News Corporation's 1996 purchase of the original SportSouth. The dispute concerned the proposed launch of a competing southeastern regional sports network.

    Source

Read more

Brand decisions

  • 2026

    Transition Atlanta Braves broadcasts to BravesVisionStrategy

    Background

    The Braves ended their local television relationship with FanDuel Sports Network amid broader changes in regional sports rights.

    Action taken

    The club announced BravesVision, an in-house production and distribution operation, with additional distribution through Gray Media and MLB's Braves.tv.

    Aftermath

    FanDuel Sports Network Southeast lost its previous central role in Braves telecasts, although it remained an active regional sports network for other properties.

    Source
  • 2024

    Adopt the FanDuel Sports Network identityGeneration change

    Background

    Diamond Sports Group reached a sponsorship arrangement with FanDuel Group while restructuring its regional sports network business.

    Action taken

    Bally Sports Southeast was renamed FanDuel Sports Network Southeast on October 21, 2024.

    Aftermath

    The network gained a new consumer-facing identity and expanded its streaming distribution strategy.

    Source
  • 2019

    Transfer the regional network to Diamond Sports GroupM&A

    Background

    Fox divested its regional sports networks in connection with regulatory requirements surrounding Disney's acquisition of most of 21st Century Fox.

    Action taken

    The network moved to Sinclair Broadcast Group and Entertainment Studios' Diamond Sports Group joint venture.

    Aftermath

    The channel was subsequently rebranded Bally Sports Southeast and later became part of the FanDuel Sports Network portfolio.

    Source
  • 2015

    Rename SportSouth as Fox Sports SoutheastGeneration change

    Background

    Audience research found confusion about the distinction between SportSouth and Fox Sports South and about SportSouth's relationship to Fox's regional sports networks.

    Action taken

    Management changed the channel's identity to Fox Sports Southeast.

    Aftermath

    The channel became more visibly integrated into the Fox Sports regional brand system until the later Bally Sports rebrand.

    Source
  • 2006

    Convert Turner South into a dedicated sports networkStrategy

    Background

    After acquiring Turner South, News Corporation sought to align the channel with its Fox Sports Net regional network strategy.

    Action taken

    The channel was renamed SportSouth and its general entertainment programming was replaced by regional sports, studio shows and sports information.

    Aftermath

    The service became a dedicated regional sports outlet and expanded its shared rights arrangements with FSN South.

    Source

Recent events

  • 2026

    Atlanta Braves leave FanDuel Sports Network for BravesVision[1]FanDuel Sports Network Southeasten.wikipedia.org

    Product generation

    The Braves announced an in-house production and distribution operation, with selected games also planned for Gray Media stations and MLB's Braves.tv service.

  • 2025

    Main Street Sports Group emerges from bankruptcy[1]FanDuel Sports Network Southeasten.wikipedia.org

    Bankruptcy · Leadership change

    Diamond Sports Group completed its Chapter 11 restructuring and adopted the Main Street Sports Group name while continuing to operate FanDuel Sports Network channels.

  • 2025

    FanDuel Sports Network introduces direct-to-consumer Braves packages[1]FanDuel Sports Network Southeasten.wikipedia.org

    Product launch · Pricing

    The network added monthly and season-pass direct-to-consumer options for Atlanta Braves broadcasts in the team's in-market territory.

  • 2024

    Bally Sports Southeast is renamed FanDuel Sports Network Southeast[1]FanDuel Sports Network Southeasten.wikipedia.org

    Product generation

    Diamond announced a sponsorship arrangement with FanDuel Group and renamed its regional channels, including Bally Sports Southeast, under the FanDuel Sports Network brand.

  • 2024

    FanDuel Sports Network regional channels launch on Prime Video[1]FanDuel Sports Network Southeasten.wikipedia.org

    Product launch

    The regional networks reached an agreement to offer their channels through Prime Video as an additional subscription service.

  • 2023

    Diamond Sports Group files for Chapter 11 bankruptcy[1]FanDuel Sports Network Southeasten.wikipedia.org

    Bankruptcy

    Diamond Sports Group, the operator of the Bally regional networks, entered Chapter 11 proceedings amid financial and distribution pressures affecting the regional sports network industry.

  • 2021

    Fox Sports Southeast becomes Bally Sports Southeast[1]FanDuel Sports Network Southeasten.wikipedia.org

    Product generation

    The channel joined the Bally Sports regional network family as part of a system-wide rebranding.

  • 2019

    Fox Sports Networks are sold to Sinclair and Entertainment Studios[1]FanDuel Sports Network Southeasten.wikipedia.org

    M&A

    The regional networks were divested by Fox and acquired through the Diamond Sports Group joint venture.

  • 2015

    SportSouth rebrands as Fox Sports Southeast[1]FanDuel Sports Network Southeasten.wikipedia.org

    Product generation

    The channel adopted the Fox Sports Southeast name following audience research and internal efforts to clarify its relationship with Fox Sports South.

  • 2013

    SportSouth and Fox Sports South take over an Atlanta Braves television package[1]FanDuel Sports Network Southeasten.wikipedia.org

    Other

    The two regional networks acquired a 45-game Braves package previously carried by WPCH-TV, ending the team's regular Atlanta broadcast-television arrangement at that time.

Showing the 10 most recent.

Related entries

  • FanDuel Sports Network
  • FanDuel Sports Network Florida
  • FanDuel Sports Network Midwest
  • FanDuel Sports Network North
  • FanDuel Sports Network Ohio
  • FanDuel Sports Network Sun
  • FanDuel Sports Network Wisconsin

Sources1 sources

  1. 1FanDuel Sports Network Southeasten.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/fanduel-sports-network-southeast · Editorial policy · How profiles are compiled