Evropljanin
Evropljanin was an independent Serbian biweekly newsmagazine published from 1998 to 1999.
Last updated August 26, 2026
Overview
Evropljanin, whose name means “The European,” was a Serbian biweekly newsmagazine launched in April 1998 and discontinued during the political crisis and NATO intervention surrounding the final years of Slobodan Milošević’s rule. It was owned by journalist and publisher Slavko Ćuruvija and appeared under the publishing banner “Moderni srpski nedeljnik,” or “Modern Serbian Weekly,” despite its biweekly publishing schedule. The magazine was visually influenced by the German newsmagazine Focus, reflecting an effort to present current affairs in a modern, highly designed European newsmagazine format. The publication’s principal identity was editorial rather than commercial. Evropljanin covered current events in the Federal Republic of Yugoslavia and Serbia and adopted a strongly independent position toward the authorities. Its reporting and commentary could be openly critical of Milošević and his government, placing the magazine in direct tension with senior political figures and state institutions. In the media environment of the late 1990s, that stance made Evropljanin part of a small but prominent group of Serbian publications that challenged official narratives and defended a more pluralistic public sphere. The magazine’s contributors included several influential Serbian journalists, editors, photographers, and commentators. Among those associated with its pages were Aleksandar Tijanić, Ljiljana Smajlović, Goranka Matić, Dragan Babić, Bogdan Tirnanić, Voja Žanetić, Jelena Kosanić, and Dragan Bujošević. Bujošević also served as editor-in-chief. Their participation gave the title a substantial profile within Serbia’s independent and opposition-oriented media circles. Evropljanin’s editorial independence carried serious consequences. Because of its criticism of the government, the magazine was subjected to fines and other forms of official pressure. The publication’s history is also inseparable from the persecution and killing of its owner, Slavko Ćuruvija, whose brutal murder became one of the most consequential attacks on the Serbian independent press. The relationship between the magazine’s critical journalism, state hostility, and the violence directed at Ćuruvija has made Evropljanin an important reference point in discussions of press freedom and political repression in 1990s Serbia. The last issue eventually appeared on 19 March 1999. Evropljanin therefore had a short publishing life, but its influence is remembered beyond its limited run. It represents the ambitions of late-1990s Serbian independent journalism: modern presentation, prominent writers, and direct scrutiny of government policy at a time when critical media faced legal, political, and physical threats. As a brand, it is now defunct; historically, it is associated with independent news reporting in Serbia and with the broader struggle over media freedom during the Milošević era.
History
Evropljanin was established in Serbia in April 1998 as a biweekly newsmagazine owned by journalist and publisher Slavko Ćuruvija. Its publishing identity was expressed through the “Moderni srpski nedeljnik” banner, meaning “Modern Serbian Weekly.” Although the publication schedule was biweekly, the title aimed to convey a contemporary and European approach to Serbian journalism. Its visual design was modeled in part on Focus, the German newsmagazine, indicating an emphasis on professional layout, news analysis, and a modern magazine presentation. The magazine emerged during a period of severe political tension in the Federal Republic of Yugoslavia. Slobodan Milošević and his political system exerted extensive influence over public institutions and the media, while independent newspapers and magazines faced pressure through legal, financial, and political means. Evropljanin developed a clear editorial profile within this environment. Rather than following the government line on current affairs, it frequently adopted an independent and directly anti-Milošević position. This made the magazine a visible participant in debates over state power, political accountability, and freedom of expression. Its pages were associated with a notable group of Serbian media professionals. Aleksandar Tijanić, Ljiljana Smajlović, Goranka Matić, Dragan Babić, Bogdan Tirnanić, Voja Žanetić, Jelena Kosanić, and Dragan Bujošević were among the journalists and contributors connected with the title. Bujošević also served as editor-in-chief. The combination of prominent contributors and a forceful editorial line gave Evropljanin importance beyond its circulation or brief lifespan. The magazine’s criticism of the authorities brought official retaliation, including fines. Its owner, Ćuruvija, was subsequently brutally murdered, an event that has become one of the defining episodes in the history of Serbia’s independent press. Evropljanin is consequently remembered not simply as a discontinued publication, but as part of a wider struggle in which critical journalists and publishers faced intimidation, prosecution, and violence. The available reference material does not establish the detailed chronology or legal outcomes of every sanction or event, but it clearly identifies the publication’s conflict with the highest levels of government. The last issue appeared on 19 March 1999. The title did not continue as an active magazine after that date. Its short publishing history nevertheless left a durable historical imprint because it combined a modern European magazine concept with direct political criticism during an especially dangerous period. Today, Evropljanin is best understood as a defunct Serbian newsmagazine and a symbol of independent journalism under late-1990s political repression.
- 1999Final issue is published
The last known issue appears on 19 March 1999.
- 1998Evropljanin is launched
The biweekly newsmagazine begins publication in Serbia in April under the ownership of Slavko Ćuruvija.
Products and positioning
An independent, European-styled Serbian current-affairs newsmagazine that challenged the Milošević government and emphasized critical reporting.
EvropljaninBiweekly newsmagazine1998
The core and apparently only branded product was a Serbian biweekly print newsmagazine. It covered current affairs in the Federal Republic of Yugoslavia and adopted a modern visual style influenced by Germany’s Focus. Its editorial identity was strongly independent and often explicitly critical of Milošević-era government policy. The magazine drew contributions from prominent Serbian journalists and commentators before publishing its final issue on 19 March 1999.
Flagship businesses
- Evropljanin print edition
Brand decisions
- 1999Publication is discontinuedOther
The magazine operated amid escalating political conflict and pressure on independent Serbian media.
What changed. Evropljanin published what became its final issue on 19 March 1999.
Aftermath. The brand ceased to operate as an active newsmagazine.
- 1998Launch of a European-style newsmagazineProduct launch
The publication was introduced during a period of political tension and restrictions affecting independent media in Serbia.
What changed. Slavko Ćuruvija launched Evropljanin as a biweekly magazine with a modern design influenced by Focus and an independent editorial policy.
Aftermath. The magazine became associated with criticism of Milošević-era government policy and subsequently faced official pressure.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Slavko Ćuruvija | Owner and publisherformer | 1998– |
| Aleksandar Tijanić | Journalist and contributorformer | — |
| Bogdan Tirnanić | Contributorformer | — |
| Dragan Babić | Contributorformer | — |
| Dragan Bujošević | Editor-in-chiefformer | — |
| Goranka Matić | Contributorformer | — |
| Jelena Kosanić | Contributorformer | — |
| Ljiljana Smajlović | Journalist and contributorformer | — |
| Voja Žanetić | Contributorformer | — |
Controversies
- Government pressure and the murder of Slavko ĆuruvijaControversy
Evropljanin’s anti-Milošević editorial position led to fines and conflict with government authorities. The brutal murder of owner and publisher Slavko Ćuruvija became inseparable from the magazine’s history and from wider concerns about violence against Serbia’s independent media.
Recent events
- 1999The magazine publishes its final issue
The last known issue of Evropljanin was published on 19 March 1999, ending the magazine’s short run.
Other - 1998Evropljanin launches as an independent Serbian newsmagazine
The biweekly magazine began publication in April 1998 under the ownership of Slavko Ćuruvija and adopted a modern European newsmagazine design influenced by Focus.
Product launch
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/evropljanin · Editorial policy · How profiles are compiled