EVEN Hotels

EVEN Hotels is a wellness-focused hotel brand created by InterContinental Hotels Group, now known as IHG Hotels & Resorts. The brand was launched in 2012 as an attempt to address growing demand from travelers who wanted to maintain personal health routines while away from home. Rather than treating wellness as an occasional spa amenity, EVEN Hotels was designed around the idea that exercise, nutrition, sleep, and productivity should be integrated into the basic hotel experience. The concept was initially aimed at the North American market. IHG set an early ambition of developing approximately 100 hotels within five years, but the physical rollout was slower than that target. The first EVEN Hotels property opened in June 2014 in Norwalk, Connecticut, with 129 rooms. Additional early expansion followed in the Washington, D.C. metropolitan area and New York City. New York openings included a 150-room new-build hotel in the Garment District, a 230-room flagship tower near Grand Central Terminal, and a 204-room property in Brooklyn, all associated with the brand's 2015 expansion. In 2016, the brand added a 132-room new-build hotel in Omaha, Nebraska. The guest proposition combines conventional hotel accommodation with visible wellness infrastructure. Typical features include in-room exercise equipment or workout space, access to fitness facilities, healthier food and beverage choices, and room design intended to support sleep and recovery. The brand's public positioning has emphasized practical, convenient wellness rather than luxury resort-style treatments. Its offer is therefore aimed at business travelers, frequent travelers, and other guests who want to continue exercise and healthy-living habits during a trip. EVEN Hotels operates primarily through the IHG hotel-development and franchising ecosystem. Its properties may differ in scale and local design, but the brand identity is organized around a consistent set of wellness-related touchpoints across the guest journey. These include movement and exercise, eating and hydration, work and productivity, and rest. The model allows the brand to occupy a position between conventional select-service hotels and more specialized wellness retreats. Development remained measured during the brand's first decade. By June 2021, 20 hotels were open and approximately 30 additional properties were described as being in the pipeline. By September 2024, the brand had 33 hotels. These figures indicate continued operation and expansion, while also showing that the original five-year development aspiration was not achieved at the originally projected pace. Publicly available reference material does not establish a complete current property list, a separate corporate headquarters, or a comprehensive roster of brand executives. EVEN Hotels remains an IHG brand rather than an independently listed company.

InterContinental Hotels Group introduced EVEN Hotels in 2012 as a new lodging brand focused on wellness. The concept emerged during a period when hotel companies were testing more specialized brands for distinct traveler segments. EVEN Hotels targeted guests who wanted to preserve routines involving exercise, nutrition, sleep, and work while traveling. Its proposition was intended to make wellness a normal part of the hotel stay rather than an optional premium service such as a spa treatment. IHG initially planned to develop the brand in North America and set an early goal of reaching 100 hotels within five years. The first property opened in June 2014 in Norwalk, Connecticut. It contained 129 rooms and served as the initial demonstration of the brand's operating and design concept. The hotel format combined standard accommodation with wellness-related features such as fitness access, healthier food choices, and facilities intended to support exercise and recovery. Expansion continued in the northeastern United States. A property opened in Rockville, Maryland, and three New York locations followed in 2015. Those New York properties included a 150-room new-build hotel in the Garment District, a 230-room flagship tower near Grand Central Terminal, and a 204-room hotel in Brooklyn. These openings gave the brand visibility in major business and tourism markets while illustrating several possible urban formats. In 2016, EVEN Hotels opened a 132-room new-build property in Omaha, Nebraska. This represented an extension beyond the initial New York and Washington-area concentration. The brand's subsequent development was more gradual than the original five-year ambition. By June 2021, 20 hotels were open, while approximately 30 additional properties were reported to be in the pipeline. By September 2024, the brand had 33 hotels. Throughout its development, EVEN Hotels has remained part of IHG rather than becoming a separately listed hotel company. The brand's identity is based on a set of recurring guest-experience principles: movement through accessible exercise facilities and workout features, eating through healthier food and beverage options, work through practical business-oriented spaces, and rest through sleep-focused room environments. This combination gives EVEN Hotels a differentiated position within the broader select-service and lifestyle hotel market. Public reference material provides limited information about the brand's corporate leadership, legal structure at the individual-property level, and current geographic distribution beyond its North American origins. No separate public ticker or independently reported financial statements are established for EVEN Hotels. The available record supports describing it as an active IHG hotel brand with a wellness-centered proposition and a modest but continuing property network.

• 2024

  Network reaches 33 hotels

  [1]Even Hotelsen.wikipedia.org

  Reference material reports 33 EVEN Hotels properties as of September 2024.

• 2021

  Network reaches 20 open hotels

  [1]Even Hotelsen.wikipedia.org

  The brand is reported to have 20 open hotels and about 30 further properties in its pipeline.

• 2016

  Omaha hotel opens

  [1]Even Hotelsen.wikipedia.org

  A 132-room new-build hotel opens in Omaha, Nebraska.

• 2015

  Three New York properties open

  [1]Even Hotelsen.wikipedia.org

  EVEN Hotels expands into New York with properties in the Garment District, near Grand Central Terminal, and in Brooklyn.

• 2014

  First hotel opens in Norwalk

  [1]Even Hotelsen.wikipedia.org

  The first EVEN Hotels property opens in Norwalk, Connecticut, with 129 rooms.

• 2012

  EVEN Hotels is launched

  [1]Even Hotelsen.wikipedia.org

  InterContinental Hotels Group introduces EVEN Hotels as a hotel brand centered on wellness and healthy travel routines.

A select-service hotel brand that integrates exercise, healthier eating, sleep, and productivity into the standard lodging experience.

• Hotel accommodation · 2014

  EVEN Hotels properties

  The core product is a network of hotels operated within the IHG system. Properties provide conventional guest rooms and hotel services while applying the EVEN identity through wellness-related room design, fitness access, food and beverage choices, and spaces intended to support work and recovery. The portfolio includes urban and regional U.S. locations and has used both new-build and tower formats.

• Wellness accommodation · 2014

  Wellness guest-room experience

  EVEN Hotels differentiates its rooms and common areas through features designed to help guests continue healthy routines while traveling. These may include space or equipment for exercise, design cues supporting sleep and recovery, and practical arrangements for guests balancing work with personal wellness. The exact features can vary by property.

• Hotel food and beverage · 2014

  Healthy food and beverage offering

  Food and beverage is part of the brand's wellness proposition. EVEN Hotels presents healthier eating and hydration choices as an integrated component of the stay, rather than limiting the concept to the fitness center. Available menus and services may differ by hotel, but the intended positioning is convenient food aligned with health-conscious travel.

• 2015

  Expand into major New York urban marketsStrategy

  Background

  New York offered a large concentration of business and leisure travelers and provided several distinct urban hotel sites.

  Action taken

  The brand opened three New York properties: a 150-room hotel in the Garment District, a 230-room tower near Grand Central Terminal, and a 204-room Brooklyn hotel.

  Aftermath

  The expansion established a visible presence in one of the most important U.S. hotel markets and demonstrated that the concept could be applied across multiple urban formats.

  Source

• 2014

  Open the first EVEN Hotels propertyProduct launch

  Background

  The newly created brand required an operating property to demonstrate its wellness-oriented hotel model.

  Action taken

  IHG opened a 129-room EVEN Hotels property in Norwalk, Connecticut, in June 2014.

  Aftermath

  The Norwalk opening initiated the brand's commercial rollout in North America.

  Source

• 2012

  Create a dedicated wellness hotel brandStrategy

  Background

  IHG identified an opportunity to serve travelers who wanted to maintain exercise, nutrition, sleep, and productivity routines during hotel stays.

  Action taken

  The group launched EVEN Hotels as a distinct brand with wellness embedded in its rooms, facilities, food and beverage, and guest experience.

  Aftermath

  The concept began a North American rollout in 2014 and remained an active IHG brand, although expansion progressed more slowly than the initial ambition of 100 hotels in five years.

  Source

• 2024

  EVEN Hotels reaches 33 hotels[1]Even Hotelsen.wikipedia.org

  Other

  As of September 2024, reference material counted 33 EVEN Hotels properties.

• 2021

  EVEN Hotels reports 20 open hotels and additional pipeline properties[1]Even Hotelsen.wikipedia.org

  Other

  By June 2021, the brand had 20 operating hotels and approximately 30 more properties in development or otherwise described as being in its pipeline.

• 2016

  EVEN Hotels adds an Omaha property[1]Even Hotelsen.wikipedia.org

  Product launch

  A 132-room new-build hotel opened in Omaha, Nebraska, extending the brand's early U.S. footprint beyond its initial East Coast markets.

• 2015

  EVEN Hotels expands in New York City[1]Even Hotelsen.wikipedia.org

  Product generation

  The brand added three New York properties, including hotels in the Garment District, near Grand Central Terminal, and in Brooklyn.

• 2014

  First EVEN Hotels property opens in Norwalk[1]Even Hotelsen.wikipedia.org

  Product launch

  The first hotel under the brand opened in Norwalk, Connecticut, with 129 rooms, beginning the planned North American rollout.

• 2012

  IHG launches the EVEN Hotels brand[1]Even Hotelsen.wikipedia.org

  Product launch

  InterContinental Hotels Group introduced EVEN Hotels as a hotel concept centered on wellness and helping travelers maintain healthy routines away from home.

1. 1Even Hotelsen.wikipedia.org