CroisiEurope
French cruise company specializing in river, canal, coastal and selected long-distance cruises.
Last updated August 22, 2026
Overview
CroisiEurope is a French cruise company founded in 1976 by Gérard Schmitter. The business began under the name Alsace Croisières and adopted the CroisiEurope name in 1997. It is based in Strasbourg and is principally associated with river cruising, although its offering also includes canal cruises, coastal itineraries and longer-distance journeys outside Europe. The company’s core proposition is an integrated cruise holiday built around its own or dedicated vessels, onboard accommodation, meals, navigation and destination-based excursions. Its European network covers many of the continent’s principal navigable rivers. In France, itineraries operate on the Seine, Rhône, Gironde, Loire and Rhine. Other European programs include the Po in Italy, the Guadalquivir in Spain, the Douro in Portugal, and routes on the Rhine serving Germany, Belgium and the Netherlands. Danube cruises extend across Germany, Austria, Hungary, Serbia and Romania, while additional German itineraries use the Havel and Oder. The company also markets cruises on French and Belgian canals. CroisiEurope is not limited to the classic Rhine and Danube circuit. Its coastal fleet includes the MS Belle de l’Adriatique and MS Belle des Océans, which are used for itineraries in the Mediterranean, Adriatic, Aegean and Atlantic regions. The broader destination portfolio also includes the Mekong and selected programs in Southern Africa, giving the brand a presence beyond its European river-cruise origins. The fleet consists of more than 50 vessels, according to the referenced company and encyclopedia material. Vessel capacity generally ranges from approximately 100 to 180 passengers, depending on design. The fleet is described as being renewed progressively, with part of the vessels renovated each year and many ships relatively recently built. This fleet model allows CroisiEurope to operate different ship sizes and configurations across rivers, canals and coastal waters while retaining a consistent brand identity. French is the primary onboard language. Staff commonly speak English and other European languages, and announcements are made in both French and English. This language approach reflects the company’s French heritage while supporting an international passenger base and itineraries spanning multiple European countries. CroisiEurope’s positioning is best understood as an accessible, full-service European cruise specialist rather than a single-destination operator. Its differentiation rests on breadth of waterways, a sizeable fleet, packaged river-cruise programs and a combination of culturally focused destinations with onboard hospitality. The company’s principal business remains leisure travel, with the Rhine, Danube and French rivers forming the most recognizable pillars of its offer. Its additional coastal, intercontinental and African programs broaden the portfolio beyond traditional European river cruising.
History
CroisiEurope was established in France in 1976 by Gérard Schmitter. Its original corporate and trading identity was Alsace Croisières, a name reflecting the company’s regional origins in Alsace and its early association with French cruising. The company later adopted the CroisiEurope name in 1997, providing a broader identity suited to its expanding European network. From its French base, the company developed a business centered on river cruises. European rivers provide the operating framework for the brand: they connect major cities, historic regions and cultural destinations while allowing ships to function as both transport and accommodation. CroisiEurope’s principal network came to include the Rhine and Danube, as well as waterways in France, Italy, Spain, Portugal, Germany, Belgium and the Netherlands. Its French programs use the Seine, Rhône, Gironde, Loire and Rhine; its Iberian and Italian programs include the Douro, Guadalquivir and Po. Danube itineraries span several countries, including Germany, Austria, Hungary, Serbia and Romania. The company’s portfolio subsequently broadened beyond major rivers. It added itineraries on canals in France and Belgium, along with coastal cruises. Two named coastal vessels, MS Belle de l’Adriatique and MS Belle des Océans, operate in areas including the Mediterranean, Adriatic, Aegean and Atlantic. The destination map also extends to the Mekong and Southern Africa, indicating that CroisiEurope developed from a regional French river operator into a wider international cruise brand. Fleet development has been central to this expansion. The company operates more than 50 vessels, with accommodation capacity typically ranging from 100 to 180 passengers depending on ship design. The fleet is progressively renewed, with vessels renovated in stages and a substantial portion described as relatively recent builds. This combination of fleet scale and varied vessel formats supports operations on waterways with different dimensions, navigation conditions and port infrastructures. CroisiEurope’s onboard model retains a strong French identity while accommodating international guests. French is the main language used on ships, but many employees also speak English and other European languages. Public announcements are made in French and English. This approach reflects the company’s origins and helps it serve passengers across a multinational itinerary network. The company’s development therefore follows a clear pattern: a 1976 foundation in France, a 1997 transition from Alsace Croisières to CroisiEurope, expansion across the principal European river systems, diversification into canals and coastal waters, and extension into selected destinations outside Europe. Its present identity is that of a broad cruise operator whose strongest specialization remains European river travel.
- 1997Adoption of the CroisiEurope name
The company changed its name from Alsace Croisières to CroisiEurope as its activities developed beyond their original regional identity.
- 1976Company founded
Gérard Schmitter founded the French cruise company that initially operated under the name Alsace Croisières.
Products and positioning
French full-service cruise specialist with a broad European river network and additional canal, coastal and long-distance itineraries.
Rhine cruisesEuropean river cruises
CroisiEurope operates river-cruise programs on the Rhine, serving routes associated with France, Germany, Belgium and the Netherlands. Rhine itineraries form one of the company’s principal European offerings and use the brand’s river vessels designed for smaller passenger capacities than large ocean cruise ships.
Danube cruisesEuropean river cruises
Danube programs extend across Germany, Austria, Hungary, Serbia and Romania. They form a major part of CroisiEurope’s multinational river network and combine shipboard travel with access to destinations along one of Europe’s principal waterways.
French river cruisesRiver cruises
The company offers cruises on several French waterways, including the Seine, Rhône, Gironde, Loire and Rhine. These routes support domestic and inbound tourism programs centered on French landscapes, cities and cultural destinations.
Iberian and Italian river cruisesEuropean river cruises
CroisiEurope operates on Portugal’s Douro, Spain’s Guadalquivir and Italy’s Po. These offerings extend the brand’s European coverage beyond the central European river systems and provide country-specific cruise programs within the wider network.
Canal cruisesCanal cruises
The company also operates cruises on canals in France and Belgium. Canal itineraries use waterways and vessels suited to narrower routes, complementing CroisiEurope’s larger river and coastal programs.
Coastal cruisesCoastal cruises
CroisiEurope’s coastal portfolio includes the MS Belle de l’Adriatique and MS Belle des Océans. These ships operate in the Mediterranean, Adriatic, Aegean and Atlantic, giving the company an offering beyond inland waterways.
Mekong and Southern Africa cruisesLong-distance cruises
The brand’s stated destination portfolio includes the Mekong and selected cruise programs in Southern Africa. These routes extend CroisiEurope’s geographic scope beyond its European base while retaining its focus on destination-oriented cruising.
Flagship businesses
- Rhine cruises
- Danube cruises
- Seine cruises
- Rhône cruises
- Douro cruises
- Coastal cruises aboard the MS Belle de l’Adriatique and MS Belle des Océans
Leadership
| Name | Title | Tenure |
|---|---|---|
| Gérard Schmitter | Founderformer | 1976– |
Sources
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