Colors Rishtey

Colors Rishtey is an Indian general-entertainment television channel associated with the Colors television network. Its schedule has included Hindi-language entertainment, reruns and adaptations from other Indian television services, programming from Pakistani channels, and original productions. The channel is positioned as an accessible extension of the Colors entertainment portfolio, using established serials and other popular programming to reach viewers seeking family-oriented television content. The channel developed as part of the Viacom18 network and was subsequently described as part of the JioStar portfolio following the formation of JioStar. Unlike the flagship Colors channel, which is built around a broad mix of original dramas, reality programs, comedy and fantasy formats, Colors Rishtey has operated substantially as a secondary or complementary service. Its programming has included series rebroadcast from other channels as well as content acquired from outside the core Colors schedule. The channel has also carried programs originating in Pakistan, including the drama series Humsafar, giving it a cross-border South Asian entertainment dimension. Colors Rishtey has not been defined solely by repeats. BBC Media Action produced Navrangi Re!, identified in reference material as the channel's first original program. The channel has also used branded programming blocks to broaden its audience: in 2016, Viacom18 introduced Nick Hour India on Colors Rishtey India, bringing Nickelodeon programming into the service's schedule. These initiatives show an operating model that combines library content, acquired shows, original commissions and selected children's programming. The service was rebranded as Colors Rishtey on 1 March 2019. The rebrand aligned the channel more clearly with the Colors family and distinguished it from the broader Rishtey identity used in earlier descriptions of the service. Available reference material does not establish a separate original launch date, founder, headquarters or standalone financial structure for Colors Rishtey. It is best understood as a television sub-brand rather than an independently listed company. Its present ownership is associated with JioStar, the joint venture formed by Reliance Industries, Viacom18 and Disney India, while historical operation was under Viacom18.

Colors Rishtey emerged as a secondary general-entertainment service within the Viacom18 television network. The available reference material does not provide a distinct launch date or identify a separate founding company for the channel. Instead, it presents the service as part of the wider Colors family, whose flagship Colors TV channel launched in India in 2008 under Viacom18. Colors Rishtey therefore appears to have been developed as a complementary outlet for entertainment programming rather than as a separately incorporated media business. Its programming model has combined several types of content. The channel has rebroadcast series from other television services, carried productions from Pakistani channels, and created or commissioned original programming. Humsafar is one example of a Pakistani drama shown on the service. The channel's first original production is identified in reference material as Navrangi Re!, produced by BBC Media Action. This mix allowed the service to use recognized programs while also establishing a limited original identity. Viacom18 also used the channel for schedule experimentation and cross-network promotion. In 2016, it launched Nick Hour India on Colors Rishtey India, a programming block featuring Nickelodeon content. The initiative broadened the channel's appeal and connected it with another Viacom18-associated entertainment property. It also illustrates that Colors Rishtey was not restricted to one type of Hindi drama, even though general entertainment remained its principal role. The most clearly documented corporate and brand milestone occurred on 1 March 2019, when the channel was rebranded as Colors Rishtey. The change gave the service a more explicit place within the Colors architecture. The rebrand did not turn the channel into an independent company; it remained a network television property. Historical material identifies Viacom18 as its operator, while current reference material places the Colors network under JioStar, the joint venture associated with Reliance Industries, Viacom18 and Disney India. Unlike a standalone consumer brand, Colors Rishtey has no publicly documented separate listing, ticker, founder or financial reporting profile in the supplied sources. Its identity is primarily defined by its programming catalogue, network relationship and distribution as an Indian television channel. The available material supports describing it as an active Colors sub-brand, although detailed current scheduling, distribution and management information would require additional verification.

1. 2019The channel was rebranded as Colors Rishtey

   On 1 March 2019, the service adopted the Colors Rishtey name, strengthening its association with the Colors network.

   Source
2. 2016Nick Hour India launched on Colors Rishtey India

   Viacom18 introduced a Nickelodeon programming block on the Indian service, adding children's content to the channel schedule.

   Source

A supplementary Indian general-entertainment channel within the Colors network, combining repeat and acquired programming with selected original productions and themed programming blocks.

• Navrangi Re!Original television program

  Navrangi Re! was produced by BBC Media Action and is identified as Colors Rishtey's first original production. It represented an effort to supplement the channel's acquired and rebroadcast catalogue with programming made specifically for the service.

• Nick Hour IndiaChildren's programming block2016

  Nick Hour India was a Nickelodeon-branded programming block introduced on Colors Rishtey India in 2016. The block extended the channel's schedule into children's entertainment and linked the service with Viacom18's broader portfolio of television brands.

• Acquired South Asian television seriesTelevision programming

  Colors Rishtey has carried series originating from other Indian and Pakistani television channels. The catalogue has included drama and general-entertainment programs such as Humsafar, reflecting the service's role as a cross-network and cross-border South Asian content outlet.

• 2019Rebranding as Colors RishteyStrategy

  The channel operated within the Viacom18 television portfolio and carried a mixture of acquired, rebroadcast and original programming. A stronger connection to the Colors brand provided a clearer network identity.

  What changed. The service was renamed Colors Rishtey on 1 March 2019.

  Aftermath. The rebrand positioned the channel as a more explicit Colors network sub-brand. The supplied sources do not provide audience, distribution or financial results from the change.

  Source

• 2019Colors Rishtey rebrand took effect

  The service was rebranded as Colors Rishtey on 1 March 2019, reinforcing its connection with the Colors network.

  Product generation
  Source
• 2016Viacom18 introduced the Nick Hour India programming block on Colors Rishtey India

  The channel added a Nickelodeon-branded programming block, expanding its schedule beyond general entertainment and into children's programming.

  Product launch
  Source

1. Colors TV
2. Colors Rishtey official website