Channel 9 MCOT HD
A Thai state-owned commercial free-to-air television network operated by MCOT.
Last updated August 25, 2026
Overview
Channel 9 MCOT HD, commonly identified as 9MCOT, is a Thai free-to-air television network operated by MCOT. Its institutional history reaches back to the development of television broadcasting in Thailand during the early 1950s, when public officials and private-sector technical partners explored the use of television as a national communications medium. Test transmissions began in 1954, and formal broadcasting commenced on 24 June 1955 under the name Channel 4 Bang Khun Phrom. The service was initially managed by the Thai Television Company and combined commercial programming with public-service content. The network developed as Thailand expanded its television infrastructure beyond Bangkok. Regional stations were introduced from 1962 onward, including outlets associated with Khon Kaen, Chiang Mai, Hat Yai, Surat Thani and Muang. These additions helped transform the service from a Bangkok-centered broadcaster into a national network. The channel also underwent a major technical transition between 1970 and 1974, moving from black-and-white 525-line transmission on VHF channel 4 to color 625-line transmission on VHF channel 9. After the transition, channel 9 became the service's exclusive terrestrial identity. In 1977, the Thai Television Company was dissolved and the channel was placed under direct state administration. Its institutional development continued alongside the growth of the Mass Communications Organization of Thailand, commonly known as MCOT. New MCOT facilities were formally inaugurated in 1981, strengthening the network's role as a national broadcasting platform. A broadcasting expansion agreement involving Channels 3 and 9 was signed in 1987, reflecting the continuing enlargement of Thailand's television distribution system. The service was rebranded as Modernine TV on 6 November 2002. That identity positioned the network as a modern general-interest broadcaster while preserving its established national distribution and MCOT affiliation. During the 2006 Thai coup d'état, the network was forced to stop broadcasting, illustrating the exposure of Thai broadcast media to political intervention and changes in state control. The current Channel 9 MCOT HD identity represents the network's continuing role in Thailand's terrestrial television environment. Its offering is centered on scheduled television programming rather than a standalone consumer product: general entertainment, news, public-affairs and other broadcast content distributed through the MCOT television operation. As a state-owned commercial free-to-air network, it combines public institutional responsibilities with advertising-supported broadcasting. Specific current programming, executive leadership, headquarters details and ownership structure beyond its MCOT operation are not established by the supplied reference material.
History
Thailand's television development began with experiments and policy discussions in the years after the Second World War. In 1949, Sanpasiri Wirayasiri, a foreign correspondent connected with the Publicity Department, described the emerging technology of television, then referred to as visual radio. The Publicity Department later sent officials to the United Kingdom to study the medium and proposed establishing a national television service. The proposal initially faced opposition in the House of Representatives because of concerns about public expenditure. Technical preparations nevertheless continued. The British company Pye contracted to construct a Bangkok television station that would become associated with Channel 4, while Singaporean businessman T. V. Mitchell helped establish the station. Prasit Thavisin of Wichian Wireless and Telephony brought a transmitter and receivers to Thailand for an early public demonstration. A visual transmission of marching-band performances was shown from the Department of Public Relations at Government House and made available to the public at Sala Chalermkrung on 19 July 1952. The demonstration reportedly attracted about 20,000 viewers. Training for the future channel began in January 1955, when six staff members traveled to the United States at the request of RCA. The service began with test transmissions on 6 September 1954 and formal broadcasts on 24 June 1955 as Channel 4 Bang Khun Phrom. It operated under the Thai Television Company, established in 1952, and initially divided airtime between commercial programming and public-service material. Daily broadcasting began in 1957. In its early monochrome period, the channel used a circular Manimekhala emblem. The network expanded geographically during the 1960s and early 1970s. Stations opened in Khon Kaen and Chiang Mai in 1962, followed by Hat Yai later that year. Additional regional facilities were established in Surat Thani in 1968 and Muang in 1972. These developments built a broader national transmission system and reduced the service's dependence on its original Bangkok base. A decisive technical change occurred between 1970 and 1974. The network shifted from black-and-white, 525-line broadcasting on VHF channel 4 to color, 625-line broadcasting on VHF channel 9. The black-and-white transmitter ceased to be used in 1974, leaving channel 9 as the network's exclusive channel identity. In 1977, the Thai Television Company was dissolved and the service came under direct state administration. MCOT's institutional role was reinforced by the construction and inauguration of new facilities. On 28 June 1981, King Bhumibol Adulyadej and Princess Sirindhorn officially inaugurated new MCOT buildings and transmission facilities. In 1987, Channels 3 and 9 signed an agreement concerning broadcasting expansion. MCOT leadership also changed over time; the supplied reference identifies Sangchai Sunthornwat as MCOT director in 1992, without providing a complete executive chronology. On 6 November 2002, Channel 9 adopted the Modernine TV name. The rebrand marked a later stage in the network's effort to present itself as a contemporary national television service while retaining its MCOT ownership and free-to-air distribution. During the 2006 Thai coup d'état, broadcasting was forcibly suspended. The service is now identified as 9MCOT or Channel 9 MCOT HD and remains part of Thailand's MCOT-operated television landscape.
- 2006Broadcasting suspended during the Thai coup
The network was forced off the air during the 2006 Thai coup d'état.
- 2002Rebranded as Modernine TV
The channel adopted the Modernine TV name on 6 November.
- 1987Broadcasting expansion agreement signed
Channels 3 and 9 signed an agreement concerning broadcasting expansion.
- 1981New MCOT facilities inaugurated
New MCOT buildings and transmission facilities were officially inaugurated on 28 June.
- 1977Placed under direct state administration
The Thai Television Company was dissolved and the channel was transferred to direct state administration.
- 1974Channel 9 becomes the exclusive transmission identity
The former black-and-white transmitter fell out of use, leaving the network broadcasting exclusively on channel 9.
- 1970Color-transmission migration starts
The network began moving from monochrome 525-line VHF channel 4 broadcasting to color 625-line VHF channel 9 transmission.
- 1962Regional expansion begins
Regional stations were opened in Khon Kaen, Chiang Mai and Hat Yai during the expansion of the national television network.
- 1957Daily broadcasting begins
The channel moved to daily broadcasting.
- 1955Formal launch as Channel 4 Bang Khun Phrom
Formal broadcasting began on 24 June under the management of the Thai Television Company.
- 1954Test transmissions begin
The future Channel 4 Bang Khun Phrom began test transmissions on 6 September.
- 1952First public visual-transmission demonstration
An early public television demonstration featuring marching-band performances was shown from Government House and made available to viewers at Sala Chalermkrung.
Products and positioning
A national Thai free-to-air broadcaster combining commercial television with public-service and state-media functions.
Channel 9 MCOT HDFree-to-air television network1955
The network's principal television service, providing Thai free-to-air programming through MCOT. Its historical schedule has combined commercial airtime with public-service programming, and the broader service has carried general entertainment, news and public-affairs content. The brand descends from Channel 4 Bang Khun Phrom and later Modernine TV.
Flagship businesses
- Channel 9 MCOT HD television service
Brand decisions
- 2002Modernine TV rebrandingStrategy
After decades operating under the Channel 9 identity, the network pursued a contemporary brand presentation.
What changed. The service was renamed Modernine TV on 6 November 2002.
Aftermath. The Modernine TV identity became a later stage in the channel's brand history before the current 9MCOT and Channel 9 MCOT HD presentation.
- 1977Transfer to direct state administrationStrategy
The Thai Television Company, which had managed the channel, was dissolved.
What changed. Channel 9 was placed under direct state administration.
Aftermath. The change strengthened the channel's direct relationship with the Thai state before its later association with MCOT.
- 1970Migration to color televisionGeneration change
The network's original service used monochrome 525-line transmission on VHF channel 4.
What changed. Between 1970 and 1974, the service adopted color broadcasting using a 625-line system on VHF channel 9.
Aftermath. By 1974, the black-and-white transmitter was no longer used and channel 9 became the network's exclusive transmission identity.
Controversies
- 2006Broadcast interruption during the 2006 Thai coupControversy
The network was forced to stop broadcasting during the 2006 Thai coup d'état. The supplied reference records the interruption but does not provide further details about the decision-makers or duration.
Recent events
- 20069MCOT broadcasting interrupted during the 2006 Thai coup
The network was forced to stop broadcasting during the 2006 Thai coup d'état.
RegulationOther - 2002Channel 9 is rebranded as Modernine TV
The network adopted the Modernine TV name on 6 November 2002 as part of a new brand identity.
Product generation - 1977Channel 9 becomes directly state-administered
Following the dissolution of the Thai Television Company, the channel moved under direct state administration.
Other - 19709MCOT changes from monochrome to color transmission
The channel began a multi-year transition from 525-line black-and-white broadcasting on VHF channel 4 to 625-line color broadcasting on VHF channel 9.
Product generation - 19559MCOT launches as Channel 4 Bang Khun Phrom
The network formally began television broadcasting on 24 June 1955 after test transmissions the previous year.
Product launch
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/channel-9-mcot-hd · Editorial policy · How profiles are compiled