CBS

CBS is an American commercial broadcast television network whose roots reach back to a radio network established in 1927. It is one of the United States’ traditional Big Three television networks, alongside ABC and NBC, and remains a flagship broadcasting property within Paramount Skydance Corporation. The network is recognized by its eye emblem, which has been used since 1951, and is often informally called the “Eye Network.” The older nickname “Tiffany Network” reflects the reputation for polished, comparatively prestigious programming associated with the long tenure of William S. Paley. The business began as United Independent Broadcasters, a Chicago-based radio network founded by talent agent Arthur Judson. Columbia Phonograph Company invested in the enterprise in 1927, leading to the Columbia Phonographic Broadcasting System name. In 1928, the network was acquired by Isaac and Leon Levy and Jerome Louchheim, who installed William S. Paley as president. Paley became the controlling owner later that year and simplified the name to Columbia Broadcasting System. Paramount Pictures briefly held a substantial minority stake, but sold it back during the economic pressures of the Great Depression. Under Paley, CBS developed from a radio network into a major television operation. Television expansion began in the 1940s, while the company cultivated a broad national affiliate system and invested in news, entertainment, sports, and daytime programming. CBS became particularly associated with high-profile journalism, including 60 Minutes, CBS Evening News, Face the Nation, and CBS Sunday Morning, as well as long-running entertainment and daytime franchises. Its schedule has included scripted series such as NCIS and The Big Bang Theory, game shows such as The Price Is Right and Let’s Make a Deal, and soap operas including The Young and the Restless and The Bold and the Beautiful. The corporate structure surrounding CBS changed repeatedly. The company separated its broadcast syndication business, Viacom, in 1971 and adopted CBS, Inc. as its shortened corporate name in 1974. Westinghouse Electric Corporation acquired the network in 1994 and subsequently adopted the CBS corporate identity. CBS later came under the control of the original Viacom in 1999. A 2005 split re-established CBS Corporation as a separately controlled media company, with the broadcast network at its center. CBS Corporation and Viacom reunited in 2019, creating ViacomCBS, later renamed Paramount Global. Following Paramount’s subsequent corporate reorganization, CBS became part of the CBS Entertainment Group division of Paramount Skydance Corporation. CBS’s principal offering is scheduled network programming delivered through owned-and-operated stations and affiliates. Its regular output spans broadcast news, live and recorded sports, primetime scripted and unscripted shows, daytime serials and game shows, morning programming, political affairs, and weekend magazine programs. Major sports relationships have included the NFL, PGA events, and NCAA competitions. The network also has a substantial historical legacy in children’s television and holiday specials, including Captain Kangaroo, Saturday-morning programming blocks, Peanuts specials, and Rudolph the Red-Nosed Reindeer. CBS formerly operated a radio division, but CBS Radio was sold to Entercom in 2017; Entercom later adopted the Audacy name. CBS continues to license its brand for certain radio news and affiliate uses, while the television network remains the core CBS-branded operation. Today, CBS combines a national free-to-air broadcast network, a large American affiliate footprint, production facilities in New York and Los Angeles, and distribution through contemporary pay-television and streaming arrangements. Its positioning remains mainstream, broad-reach American television, with particular strength in news, live sports, procedural drama, daytime television, and established franchises.

CBS originated in the expansion of American radio broadcasting during the 1920s. United Independent Broadcasters was created in Chicago on January 27, 1927, by talent agent Arthur Judson. Columbia Phonograph Company invested in the network in April of that year, producing the Columbia Phonographic Broadcasting System name. Financial and ownership difficulties soon led to a sale to Isaac and Leon Levy, owners of Philadelphia station WCAU, and their associate Jerome Louchheim. William S. Paley, related to the Levys by marriage, became president and subsequently acquired majority control. He renamed the enterprise the Columbia Broadcasting System. Paley built CBS through programming investment, advertiser relationships, and affiliate expansion. Paramount Pictures acquired a 49 percent interest in 1929, but the Great Depression forced the studio to dispose of its holding in 1932. CBS then operated primarily as an independent company for decades. Its radio service became a major national institution, while the company gradually entered television during the 1940s. The network developed a reputation for carefully produced entertainment and influential journalism, helping establish the enduring “Tiffany Network” label. CBS expanded its portfolio beyond transmission and programming. In 1971, it spun off its broadcast syndication division as Viacom, creating a corporate relationship that would later be reversed. In 1974, the company dropped its original full corporate name and became CBS, Inc. Westinghouse Electric Corporation acquired CBS in 1994 and changed the legal corporate identity to CBS Broadcasting Inc. in 1996. In 1997, Westinghouse adopted the CBS Corporation name. The company came under the control of the original Viacom in 1999. A 2005 corporate split restored CBS Corporation as a separate public company. Its assets included the broadcast network, television production and distribution operations, radio holdings, and selected cable and non-broadcast businesses. The CBS network remained the central consumer-facing brand. CBS Corporation later reunited with Viacom in 2019, forming ViacomCBS, which was subsequently renamed Paramount Global. The network was reorganized within CBS Entertainment Group and ultimately became one of the principal broadcasting and entertainment properties of Paramount Skydance Corporation. Programming has remained the network’s defining business. CBS has maintained a substantial primetime schedule and one of the longest daytime schedules among major American networks. The Price Is Right, in continuous network production since 1972, is a signature game-show franchise, while Let’s Make a Deal continues the network’s game-show tradition. CBS has also sustained a large soap-opera presence through The Young and the Restless, The Bold and the Beautiful, and, from 2025, Beyond the Gates. Its news division supports morning, evening, Sunday political, and magazine programming, with 60 Minutes and related programs among the most recognizable properties in American television history. Sports have been another strategic pillar. CBS has carried major professional and collegiate competitions, including NFL games, PGA golf, and NCAA events. Live sports can alter the network’s planned primetime schedule because CBS commonly allows games to finish before beginning scheduled entertainment programs. The network’s history also includes children’s television, from Captain Kangaroo and animated series to outsourced Saturday-morning blocks. Its holiday identity was strengthened by broadcasts of Peanuts, Dr. Seuss, Garfield, Rudolph the Red-Nosed Reindeer, and other animated specials, although rights to several properties later moved to other distributors. CBS operated CBS Radio until 2017, when it sold the division to Entercom, now Audacy. The transaction removed direct radio ownership from CBS while leaving some CBS news distribution and trademark licensing relationships. The television network continues to reach American audiences through owned-and-operated and affiliated stations, with more than 240 stations reported across the United States, and through selected international distribution. Its New York operations include the CBS Broadcast Center and One Astor Plaza, while Los Angeles production has been associated with Television City and CBS Studio Center. The eye logo, introduced in 1951, remains the brand’s central visual identifier.

1. 2025Beyond the Gates debuts

   Beyond the Gates joined CBS’s weekday daytime soap-opera lineup.

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2. 2019CBS and Viacom reunite

   CBS Corporation and Viacom merged again, forming ViacomCBS.

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3. 2017CBS Radio divested

   CBS sold its radio division to Entercom, later known as Audacy.

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4. 2013CBS Dream Team launches

   CBS introduced the Litton-produced CBS Dream Team Saturday-morning block for teenagers.

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5. 2005CBS Corporation re-established

   A Viacom split restored CBS Corporation as a separate public company with the broadcast network at its core.

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6. 1999CBS comes under Viacom control

   The original Viacom acquired control of CBS.

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7. 1997Westinghouse adopts CBS Corporation name

   The acquiring company adopted the name CBS Corporation.

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8. 1994Westinghouse acquires CBS

   Westinghouse Electric Corporation acquired the network and began a new phase of corporate ownership.

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9. 1974Corporate name shortened to CBS, Inc.

   The company stopped using its full Columbia Broadcasting System corporate name.

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10. 1972The Price Is Right begins its CBS daytime run

    The current network version of The Price Is Right began production, becoming a long-running CBS daytime franchise.

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11. 1971Viacom spun off

    CBS separated its broadcast syndication division as Viacom, beginning a long corporate relationship between the two companies.

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12. 1951Eye symbol introduced

    The CBS eye trademark entered use on October 20, establishing the visual identity still associated with the network.

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13. 1940Television expansion begins

    CBS began expanding its activities into television during the 1940s.

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14. 1932Paramount exits CBS investment

    Paramount sold its CBS interest during the economic pressures of the Great Depression.

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15. 1929Paramount acquires minority stake

    Paramount Pictures acquired a substantial minority interest in CBS.

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16. 1928William S. Paley takes control

    After a change of ownership, William S. Paley became president and majority owner and adopted the Columbia Broadcasting System name.

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17. 1927Radio network established

    United Independent Broadcasters was founded in Chicago, creating the enterprise that would become CBS.

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18. 1927Columbia investment and renaming

    Investment by Columbia Phonograph Company led to the Columbia Phonographic Broadcasting System name.

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Mainstream, broad-reach American broadcast network combining national news, live sports, established entertainment franchises, and long-running daytime programming.

• CBS NewsTelevision news

  CBS’s news operation supplies morning, evening, Sunday political, and magazine programming. Its recognizable franchises include CBS Mornings, CBS Evening News, Face the Nation, 60 Minutes, CBS News Sunday Morning, and 48 Hours. The division is central to CBS’s reputation for national journalism and provides content to the broadcast network and related distribution channels.

• CBS SportsSports broadcasting

  CBS Sports provides live and recorded coverage across major American sports. Its broadcast output has included NFL games, PGA golf, NCAA competitions, and the CBS Sports Spectacular anthology. Sports programming is a major weekend component of the network schedule and can affect the timing of entertainment programs when live events run long.

• CBS DaytimeDaytime television

  CBS Daytime is the network’s long-running weekday daytime service. It combines game shows, talk programming, and serial dramas, including The Price Is Right, Let’s Make a Deal, The Young and the Restless, The Bold and the Beautiful, and Beyond the Gates. The service has historically maintained the longest daytime schedule among the major commercial networks.

• CBS PrimetimeEntertainment television

  CBS primetime presents scripted drama, comedy, reality, competition, and special-event programming. The network has been associated with broad-audience franchises such as NCIS and The Big Bang Theory and uses its national affiliate structure to distribute scheduled programming throughout the United States.

• CBS Saturday-morning programmingChildren’s and youth programming

  CBS has used successive branded Saturday-morning blocks for children and teenagers. Historical blocks included CBS Kidshow, Nick Jr. on CBS, KOL Secret Slumber Party, KEWLopolis, Cookie Jar TV, and CBS Dream Team. The Litton-produced block was later renamed CBS WKND.

• CBS holiday and event specialsTelevision specials

  CBS has historically broadcast holiday, award, pageant, and animated event programming. Its legacy includes early network runs of Peanuts and Dr. Seuss specials, Garfield productions, and Rudolph the Red-Nosed Reindeer. Rights to several individual properties later moved to other networks or platforms.

• 2019Reunite with ViacomM&A

  CBS Corporation and Viacom had operated as separate companies since the 2005 split.

  What changed. The companies agreed to merge and formed ViacomCBS.

  Aftermath. The combined company was later renamed Paramount Global, with CBS organized within CBS Entertainment Group.

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• 2017Sell CBS RadioM&A

  CBS chose to separate its radio assets from the television-centered CBS business.

  What changed. CBS Radio was sold to Entercom, which later changed its name to Audacy.

  Aftermath. CBS ceased direct ownership of radio stations but retained selected news distribution and trademark licensing relationships.

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• 2005Re-establish CBS CorporationStrategy

  Viacom reorganized its assets into two separate publicly traded companies.

  What changed. Broadcast television, radio, and selected entertainment assets were placed in a re-established CBS Corporation.

  Aftermath. CBS Corporation operated independently until its 2019 reunion with Viacom.

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• 1994Westinghouse acquisitionM&A

  CBS entered a new ownership phase after decades as primarily an independent company.

  What changed. Westinghouse Electric Corporation acquired CBS and later adopted the CBS corporate identity.

  Aftermath. The transaction led to the CBS Corporation structure and eventually to CBS’s return under Viacom control.

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• 1971Spin off the broadcast syndication divisionStrategy

  CBS separated its broadcast syndication activities from the main company.

  What changed. The division was spun off as Viacom, creating a separately operated company that later became closely linked with CBS again.

  Aftermath. Viacom developed into a major media company and ultimately reunited with CBS in 2019.

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• 2018Les Moonves resigns amid sexual misconduct allegationsControversy

  Moonves left CBS after allegations of sexual harassment and misconduct. The dispute affected the company’s governance and the timetable for renewed CBS–Viacom merger discussions.

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• 2018Les Moonves sexual misconduct allegationsControversy

  Multiple allegations of sexual harassment and misconduct against chairman and chief executive Les Moonves led to his resignation. The controversy triggered leadership changes, compensation disputes and broader scrutiny of CBS governance, while National Amusements agreed to support organizations associated with the #MeToo movement as part of a settlement.

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• 2018Governance dispute with National AmusementsControversy

  CBS Corporation sued National Amusements during the conflict over a proposed reunion with Viacom, alleging misuse of voting power and interference with alternative strategic possibilities. The dispute was intertwined with disagreements over board control, leadership and merger terms.

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• 2025Beyond the Gates joined CBS daytime schedule

  The daytime soap opera Beyond the Gates debuted as part of CBS’s continuing daytime drama lineup.

  Product launch
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• 2024The Talk ended its CBS run

  The daytime panel program The Talk concluded its run on CBS in December 2024 after originating in 2010.

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• 2019ViacomCBS formed through CBS and Viacom merger

  CBS Corporation and Viacom agreed to reunite, bringing the CBS network back into a larger combined media company later known as Paramount Global.

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• 2019CBS and Viacom agree to recombine

  The two National Amusements-controlled media companies announced an agreement to merge into ViacomCBS.

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• 2017CBS Radio sold to Entercom

  CBS Corporation completed the sale of its radio division to Entercom, ending CBS’s direct ownership and operation of radio stations while preserving some CBS-branded news and trademark licensing arrangements.

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• 2017CBS sells its radio business to Entercom

  CBS Corporation transferred CBS Radio to Entercom, creating one of the largest American radio station groups.

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• 2017CBS acquires Australian broadcaster Network 10

  CBS acquired Network 10 after the Australian broadcaster entered voluntary administration.

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• 2008CBS acquires CNET Networks

  CBS completed its acquisition of CNET Networks and placed the online media assets within CBS Interactive.

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• 2006CBS and Warner Bros. create The CW broadcast network

  CBS Corporation and Time Warner established The CW as a jointly owned network by combining UPN with The WB.

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• 2006CBS sells Paramount Parks to Cedar Fair

  CBS agreed to divest its theme-park unit to Cedar Fair, which completed the transaction for approximately $1.24 billion.

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1. CBS
2. CBS official website
3. 莱斯·穆恩维斯因性行为不端指控辞职
4. 与National Amusements的治理纠纷