Bugatti

Corporate brand

Bugatti is a French luxury performance-automobile marque known for exceptional engineering, artistic design, racing heritage, and ultra-high-performance road cars.

Last updated October 13, 2026

Overview

Bugatti is a luxury automobile marque whose history began in 1909, when Italian-born designer and engineer Ettore Bugatti established an automobile company in Molsheim, then part of the German Empire and now in the French region of Alsace. The company combined advanced mechanical engineering with an unusually strong emphasis on proportion, finish, and visual elegance. Its early cars became known for light weight, sophisticated overhead-camshaft engines, distinctive bodywork, and meticulous construction. This union of technical ambition and artistic presentation remains central to Bugatti’s identity. The original company achieved international recognition through both road cars and motor racing. Its Type 35 Grand Prix car became one of the most successful racing automobiles of the 1920s, while Bugatti entries won the Targa Florio repeatedly from 1925 to 1929. The marque also achieved major endurance-racing success, including victories at the 24 Hours of Le Mans in 1937 and 1939. Other historically significant models included the large and lavish Type 41 Royale, the Type 55 sports car, and the Type 57 range, particularly the highly collectible Atlantic and Atalante variants. Bugatti’s engineering activities extended beyond automobiles: Ettore Bugatti designed the successful Autorail Bugatti railcar and participated in the development of the Bugatti 100P racing aircraft, although the aircraft never flew. The company’s fortunes deteriorated after the deaths of Ettore’s son Jean in 1939 and Ettore himself in 1947. Jean had been an important designer and possible successor, and his death deprived the business of a direct technical and managerial heir. The Second World War damaged the Molsheim facility, while postwar production plans failed to restore the marque to financial stability. A small number of Type 73 cars were built, and the company made its last independent appearance at the 1952 Paris Motor Show. Bugatti’s remaining industrial activities shifted toward aircraft components, and the automobile business eventually ceased operating independently. The brand was revived in the late twentieth century. Italian entrepreneur Romano Artioli acquired the name in 1987 and founded Bugatti Automobili S.p.A. in Italy. The company built a technologically ambitious factory at Campogalliano and launched the EB110 GT, a four-wheel-drive, quad-turbocharged V12 supercar. The revival arrived during a difficult economic period, however, and the company ceased operations in 1995. The EB110 program continued briefly through later use of remaining parts and licenses. Volkswagen Group acquired the Bugatti brand in 1998 and established Bugatti Automobiles S.A.S. in France. After a series of W-18-powered design studies, the company introduced the Veyron 16.4, whose 8.0-litre, quad-turbocharged W-16 engine and extreme performance made it a defining modern hypercar. Veyron production continued through several versions until the final Grand Sport Vitesse, La Finale, was sold in 2015. The Chiron succeeded it in 2016 and developed the same combination of immense power, high-speed capability, luxury craftsmanship, and limited production. In 2021, ownership of the modern marque moved to Bugatti Rimac, a joint venture associated with Rimac and Porsche. Bugatti remains focused on highly exclusive, hand-finished performance automobiles rather than volume production. In 2024, the company announced the Tourbillon as the Chiron’s successor, featuring a V16 hybrid-electric powertrain. The modern brand therefore links prewar racing and design heritage with contemporary electrification, while continuing to position Molsheim as the center of its manufacturing and craftsmanship identity.

History

Ettore Bugatti founded the automobile company bearing his name in 1909 at Molsheim, a city in Alsace that was then within the German Empire. The founder was born in Milan and came from an artistic family: his father, Carlo Bugatti, was known for Art Nouveau furniture and jewelry. This background influenced the company’s unusual combination of mechanical sophistication and visual design. Bugatti automobiles were engineered with close attention to weight, surface finish, component integration, and the appearance of exposed mechanical parts. The company resumed automobile activity after the First World War and presented lightly revised prewar designs at the 1919 Paris Motor Show. Its racing career soon became central to its reputation. The Type 35, introduced in the 1920s, became one of the most successful Grand Prix cars of its period. Bugatti cars also dominated the Targa Florio for five consecutive years from 1925 through 1929, and a privately entered Bugatti won the first Monaco Grand Prix in 1929. The marque’s later endurance achievements included Jean-Pierre Wimille’s Le Mans victories in 1937 and 1939, the latter shared with Pierre Veyron. Bugatti also explored projects outside conventional road cars. Ettore developed the Autorail Bugatti, a motorized railcar, and pursued an aircraft racer intended for the Deutsch de la Meurthe prize. The resulting Bugatti 100P, designed with Louis de Monge, was never flown. During the 1930s the company continued to develop prestigious road cars, including the Type 41 Royale and Type 57 family. Jean Bugatti became an important contributor to the company’s design and engineering work, but died on 11 August 1939 while testing a Type 57-based racing car near the Molsheim factory. The Second World War severely disrupted the company. The Molsheim site was damaged, and postwar plans for new cars, including the Type 73 and Type 73C, did not lead to a sustainable production business. Ettore Bugatti died on 21 August 1947, further weakening the company. Only a handful of Type 73 cars were built, and the marque’s final independent motor-show appearance occurred in Paris in 1952. The business subsequently concentrated on aircraft components. It was acquired by Hispano-Suiza in 1963, and later industrial reorganizations placed the activities within Messier-Bugatti. Romano Artioli revived Bugatti as an automobile brand in 1987 through Bugatti Automobili S.p.A. in Italy. A purpose-built facility at Campogalliano supported development of the EB110, a four-wheel-drive supercar with a quad-turbocharged V12 and advanced composite construction. Despite substantial technical ambition and high-profile customers, the company entered the market during a recession and stopped operating in 1995. Remaining EB110 rights and parts later supported limited continuation and derivative projects. Volkswagen Group purchased the marque in 1998 and re-established Bugatti Automobiles in Molsheim. Early concepts such as the EB118, EB218, and 18/3 Chiron explored the new company’s design direction. The production Veyron 16.4 entered assembly in 2005 with an 8.0-litre quad-turbocharged W-16 engine. Its engineering and performance established Bugatti as a modern hypercar benchmark. The Chiron followed in 2016, extending the Veyron formula through new styling, chassis development, and numerous special versions. In 2021, the brand became part of Bugatti Rimac. The company remains a low-volume luxury manufacturer centered on Molsheim craftsmanship and highly individualized vehicles. In 2024 it announced and confirmed the Tourbillon, a Chiron successor using a V16 hybrid-electric powertrain. Bugatti’s current identity thus combines a prewar competition legacy, the Veyron and Chiron technology programs, and a forward-looking hybrid strategy.

2024
Tourbillon is confirmed
[1]Bugattien.wikipedia.org
Bugatti confirmed the Tourbillon as the Chiron successor and announced its V16 hybrid-electric powertrain.
2021
Bugatti Rimac becomes the brand owner
[1]Bugattien.wikipedia.org
The Bugatti marque moved into the Bugatti Rimac structure.
2021
Bugatti Rimac joint venture formed
[2]Bugatti Automobilesen.wikipedia.org
Bugatti joined Rimac's sports-car operations in a new Rimac Group–Porsche AG joint venture.
2019
Chiron exceeds 300 mph
[2]Bugatti Automobilesen.wikipedia.org
A modified Chiron reached 490.485 km/h at Ehra-Lessien.
2018
Divo announced
[2]Bugatti Automobilesen.wikipedia.org
Bugatti announced a 40-car, track-focused Chiron derivative that sold out rapidly.
2016
Chiron is unveiled
[1]Bugattien.wikipedia.org
Bugatti revealed the Chiron as the Veyron’s successor at the Geneva Motor Show.
2010
Veyron Super Sport speed record
[2]Bugatti Automobilesen.wikipedia.org
The Veyron Super Sport reached 431.072 km/h in a production-car speed record run.
2005
Veyron production begins
[1]Bugattien.wikipedia.org
Bugatti began assembling the Veyron 16.4 at its Molsheim facility.
2005
Molsheim atelier inaugurated
[2]Bugatti Automobilesen.wikipedia.org
Bugatti opened its modern production atelier beside Château Saint-Jean.
2000
Veyron concept introduced
[2]Bugatti Automobilesen.wikipedia.org
The EB 16/4 Veyron concept established the core W16 hypercar program.

Showing the 10 most recent.

Products and positioning

Bugatti occupies the extreme high end of the luxury-performance market. Its positioning rests on rarity, engineering intensity, hand craftsmanship, exceptional acceleration and top-speed capability, historical racing credibility, and a design language that treats the automobile as both a technical machine and an object of art. Ultra-luxury hypercars combining French heritage, extreme performance, advanced engineering, hand-finished production, scarcity and high personalization.

Grand Prix racing car · 1924
Type 35
The Type 35 was Bugatti’s landmark Grand Prix racer of the 1920s. Its compact proportions, light construction, advanced engine layout, and responsive handling helped it achieve an exceptional record in period competition. It became closely associated with Bugatti’s racing identity and remains one of the most recognized historic competition cars.
Luxury automobile
Type 41 Royale
The Type 41 Royale was an exceptionally large and lavish automobile intended for the highest level of luxury motoring. It expressed Ettore Bugatti’s interest in combining imposing scale with technical refinement and elaborate presentation. Its rarity and historical importance have made it one of the defining prewar Bugatti models.
Luxury sports car
Type 57 Atlantic
The Type 57 Atlantic is among the most celebrated Bugatti designs. It combined the Type 57 platform with a highly distinctive aerodynamic body and carefully resolved details. Surviving examples are exceptionally rare and are valued for their design significance as well as their connection to the marque’s prewar grand touring tradition.
Supercar · 1991
EB110 GT
The EB110 GT was the principal product of the 1980s revival led by Romano Artioli. It used a mid-mounted 3.5-litre quad-turbocharged V12, four-wheel drive, and a six-speed transmission. The car represented an ambitious attempt to restore Bugatti as a technologically advanced supercar manufacturer before the company’s financial collapse in 1995.
Hypercar · 2005
Veyron 16.4
The Veyron 16.4 was Bugatti’s first regular-production model under Volkswagen Group ownership. Its defining engineering feature was an 8.0-litre W-16 engine with four turbochargers, supported by all-wheel drive and a highly developed chassis and cooling system. The Veyron established the modern Bugatti formula of extreme performance combined with luxury craftsmanship. Bugatti's first major Volkswagen-era production car used an 8.0-litre quad-turbocharged W16 and all-wheel drive. The Veyron family included the closed coupé, Grand Sport roadster and Super Sport. It established the brand's contemporary combination of extreme speed, hand-finished assembly and very limited production.
Hypercar · 2016
Chiron
The Chiron succeeded the Veyron in Bugatti’s modern hypercar range. It retained the marque’s W-16 and quad-turbocharged performance philosophy while introducing a new body, revised structural engineering, updated aerodynamics, and a wide range of special editions. The model reinforced Bugatti’s focus on limited production, personalization, and very high performance. The Chiron succeeded the Veyron with a 1,500-horsepower W16 engine, a stronger structure and a planned production limit of 500 vehicles. Its platform supported multiple derivatives, including Sport, Pur Sport, Super Sport and numerous special editions.
Hybrid hypercar · 2024
Tourbillon
The Tourbillon is the announced successor to the Chiron. Bugatti confirmed that it would use a V16 hybrid-electric powertrain, signaling a transition toward electrification while preserving the marque’s emphasis on dramatic powertrains, bespoke presentation, and limited-volume luxury production.
Coachbuilt hypercar · 2018
Divo
The Divo is a Chiron-based limited series emphasizing cornering performance, aerodynamic downforce and visual differentiation. Only 40 examples were planned, and the allocation was sold shortly after announcement.
One-off coachbuilt car · 2019
La Voiture Noire
La Voiture Noire is a one-off Chiron-based grand touring hypercar whose design references the historic Type 57 SC Atlantic. It was presented as a highly personalized collector commission rather than a regular series model.
Limited-edition hypercar · 2019
Centodieci
The Centodieci reinterprets the EB 110 through a heavily redesigned Chiron-based body and a 1,600-horsepower W16. Production was limited to ten vehicles.
Track-only hypercar · 2020
Bolide
The Bolide is a track-only Bugatti developed around the company's W16 performance technology. Its purpose is circuit use rather than road registration, extending Bugatti's engineering and collector portfolio beyond road-going grand tourers.
Bespoke personalization · 2021
Sur Mesure
Sur Mesure is Bugatti's formal bespoke division. It coordinates individualized colors, materials, graphics, finishes and historically inspired commissions for customers seeking a more personal vehicle specification.

Marketing campaigns

2019110th anniversary celebrations
France · International
Bugatti celebrated its 110th anniversary with customer events in Molsheim, the Chiron Sport 110 ans edition and the presentation of the Chiron Super Sport 300+.
Outcome. Reinforced the connection between the modern company and the historic French marque.
Source
2018LEGO Technic Chiron collaboration
International
Bugatti and LEGO Technic created both a scale model and a full-size, drivable Chiron interpretation, linking the brand with engineering, design and enthusiast culture.
Outcome. Generated international product and media attention around the Chiron.
Source

Brand decisions

2024
Announce the TourbillonProduct launch
Background
Bugatti announced a successor to the Chiron as the marque moved toward a new powertrain generation.
Action taken
The company confirmed the Tourbillon name and a V16 hybrid-electric powertrain.
Aftermath
The announcement positioned Bugatti’s next generation around hybrid performance rather than a direct continuation of the Chiron’s powertrain.
Source
2021
Join the Bugatti Rimac joint ventureM&A
Background
Volkswagen reviewed Bugatti's ownership while Rimac was developing a high-performance electric-vehicle business.
Action taken
Bugatti Automobiles and Rimac's sports-car operations were combined in a joint venture owned 55 percent by Rimac Group and 45 percent by Porsche AG.
Aftermath
Mate Rimac became chief executive of Bugatti Rimac, combining Bugatti's luxury manufacturing heritage with Rimac's technology capabilities.
Source
2021
Formalize Sur MesureStrategy
Background
Bugatti had already produced one-off cars and highly limited special editions for collectors.
Action taken
The company established Sur Mesure as its dedicated bespoke personalization division.
Aftermath
Bespoke commissioning became a more explicit part of Bugatti's product and customer strategy.
Source
2016
Replace the Veyron with the ChironGeneration change
Background
After the Veyron program ended, Bugatti needed a successor capable of extending its performance and luxury positioning.
Action taken
The company unveiled the Chiron at the Geneva Motor Show as a new mid-engined two-seat hypercar.
Aftermath
The Chiron became the central model of Bugatti’s next product generation.
Source
2015
Announce the Chiron as Veyron successorGeneration change
Background
The Veyron production run had been completed or was approaching completion after a decade of limited production.
Action taken
Bugatti named its next-generation hypercar Chiron and unveiled it in 2016.
Aftermath
The Chiron created a new platform for performance, coachbuilt and special-edition models.
Source
2013
Cancel the 16C Galibier production planStrategy
Background
Bugatti had explored a high-performance luxury sedan as a complement to the Veyron.
Action taken
The company abandoned plans to produce the Galibier and concentrated on developing a Veyron successor.
Aftermath
The Chiron became the central successor program and Bugatti remained focused on two-seat hypercars.
Source
2005
Launch the Veyron 16.4Product launch
Background
Bugatti sought to demonstrate that an extreme-speed automobile could also meet luxury, refinement, and production-quality expectations.
Action taken
The company began assembling the Veyron with an 8.0-litre quad-turbocharged W-16 engine and all-wheel drive.
Aftermath
The Veyron became the defining product of the modern Bugatti revival and established the marque as a hypercar benchmark.
Source
1998
Re-establish Bugatti within Volkswagen GroupM&A
Background
Volkswagen Group acquired the Bugatti brand after the collapse of the Artioli-era company.
Action taken
A new Bugatti Automobiles operation was organized around Molsheim and began developing high-performance concepts and production vehicles.
Aftermath
The strategy led to the Veyron, Chiron, and the contemporary ultra-luxury hypercar positioning.
Source
1987
Revive Bugatti as an Italian supercar manufacturerStrategy
Background
Romano Artioli acquired the dormant marque after the original automobile company had ceased independent production.
Action taken
He established Bugatti Automobili S.p.A., built a new Campogalliano factory, and developed the EB110 GT.
Aftermath
The revival produced an important modern Bugatti model but ended when the company stopped operating in 1995.
Source

Recent events

2024
Bugatti announces a V16 hybrid successor to the Chiron[1]Bugattien.wikipedia.org
Product launch · Product generation
Bugatti announced that the Chiron successor would use a V16 hybrid-electric powertrain and later confirmed the model name Tourbillon.
2024
Bugatti confirms the Tourbillon[1]Bugattien.wikipedia.org
Product launch · Product generation
The Tourbillon was confirmed as the successor to the Chiron, continuing the marque’s ultra-luxury hypercar strategy while introducing hybrid power.
2021
Bugatti and Rimac agree to form joint venture[2]Bugatti Automobilesen.wikipedia.org
M&A
Bugatti Automobiles and Rimac's sports-car business were combined into Bugatti Rimac, owned 55 percent by Rimac Group and 45 percent by Porsche AG.
2021
Bugatti establishes Sur Mesure bespoke division[2]Bugatti Automobilesen.wikipedia.org
Product launch
The company formally created Sur Mesure to organize its bespoke personalization and coachbuilding work.
2021
Bugatti and Rimac combine sports-car operations[2]Bugatti Automobilesen.wikipedia.org
Leadership change · M&A
Bugatti Automobiles and Rimac’s sports-car activities were merged into Bugatti Rimac, backed by Rimac Group and Porsche AG.
2020
Volkswagen reviews Bugatti ownership[2]Bugatti Automobilesen.wikipedia.org
M&A
Volkswagen explored a possible sale or restructuring of the brand, with discussions involving Rimac.
2020
Volkswagen considers sale of Bugatti[2]Bugatti Automobilesen.wikipedia.org
M&A
Volkswagen was reported to be evaluating the future ownership of Bugatti and began discussions with Rimac as part of a strategic review of the low-volume brand.
2016
Bugatti reveals the Chiron[1]Bugattien.wikipedia.org
Product launch · Product generation
Bugatti introduced the Chiron at the Geneva Motor Show as the successor to the Veyron.
2015
Bugatti ends Veyron production with La Finale[1]Bugattien.wikipedia.org
Product generation
The last Veyron Grand Sport Vitesse, identified as La Finale, marked the end of the Veyron production era.
2010
Veyron Super Sport sets production-car speed record[2]Bugatti Automobilesen.wikipedia.org
Other
A Veyron Super Sport reached 431.072 km/h in a record-setting run.

Showing the 10 most recent.

Sources9 sources

Cite this profile: Cite the canonical profile. /brand-wiki/bugatti · Editorial policy · How profiles are compiled

Overview

History

2024
Tourbillon is confirmed
[1]Bugattien.wikipedia.org
Bugatti confirmed the Tourbillon as the Chiron successor and announced its V16 hybrid-electric powertrain.
2021
Bugatti Rimac becomes the brand owner
[1]Bugattien.wikipedia.org
The Bugatti marque moved into the Bugatti Rimac structure.
2021
Bugatti Rimac joint venture formed
[2]Bugatti Automobilesen.wikipedia.org
Bugatti joined Rimac's sports-car operations in a new Rimac Group–Porsche AG joint venture.
2019
Chiron exceeds 300 mph
[2]Bugatti Automobilesen.wikipedia.org
A modified Chiron reached 490.485 km/h at Ehra-Lessien.
2018
Divo announced
[2]Bugatti Automobilesen.wikipedia.org
Bugatti announced a 40-car, track-focused Chiron derivative that sold out rapidly.
2016
Chiron is unveiled
[1]Bugattien.wikipedia.org
Bugatti revealed the Chiron as the Veyron’s successor at the Geneva Motor Show.
2010
Veyron Super Sport speed record
[2]Bugatti Automobilesen.wikipedia.org
The Veyron Super Sport reached 431.072 km/h in a production-car speed record run.
2005
Veyron production begins
[1]Bugattien.wikipedia.org
Bugatti began assembling the Veyron 16.4 at its Molsheim facility.
2005
Molsheim atelier inaugurated
[2]Bugatti Automobilesen.wikipedia.org
Bugatti opened its modern production atelier beside Château Saint-Jean.
2000
Veyron concept introduced
[2]Bugatti Automobilesen.wikipedia.org
The EB 16/4 Veyron concept established the core W16 hypercar program.

Showing the 10 most recent.

Products and positioning

Grand Prix racing car · 1924
Type 35
The Type 35 was Bugatti’s landmark Grand Prix racer of the 1920s. Its compact proportions, light construction, advanced engine layout, and responsive handling helped it achieve an exceptional record in period competition. It became closely associated with Bugatti’s racing identity and remains one of the most recognized historic competition cars.
Luxury automobile
Type 41 Royale
The Type 41 Royale was an exceptionally large and lavish automobile intended for the highest level of luxury motoring. It expressed Ettore Bugatti’s interest in combining imposing scale with technical refinement and elaborate presentation. Its rarity and historical importance have made it one of the defining prewar Bugatti models.
Luxury sports car
Type 57 Atlantic
The Type 57 Atlantic is among the most celebrated Bugatti designs. It combined the Type 57 platform with a highly distinctive aerodynamic body and carefully resolved details. Surviving examples are exceptionally rare and are valued for their design significance as well as their connection to the marque’s prewar grand touring tradition.
Supercar · 1991
EB110 GT
The EB110 GT was the principal product of the 1980s revival led by Romano Artioli. It used a mid-mounted 3.5-litre quad-turbocharged V12, four-wheel drive, and a six-speed transmission. The car represented an ambitious attempt to restore Bugatti as a technologically advanced supercar manufacturer before the company’s financial collapse in 1995.
Hypercar · 2005
Veyron 16.4
The Veyron 16.4 was Bugatti’s first regular-production model under Volkswagen Group ownership. Its defining engineering feature was an 8.0-litre W-16 engine with four turbochargers, supported by all-wheel drive and a highly developed chassis and cooling system. The Veyron established the modern Bugatti formula of extreme performance combined with luxury craftsmanship. Bugatti's first major Volkswagen-era production car used an 8.0-litre quad-turbocharged W16 and all-wheel drive. The Veyron family included the closed coupé, Grand Sport roadster and Super Sport. It established the brand's contemporary combination of extreme speed, hand-finished assembly and very limited production.
Hypercar · 2016
Chiron
The Chiron succeeded the Veyron in Bugatti’s modern hypercar range. It retained the marque’s W-16 and quad-turbocharged performance philosophy while introducing a new body, revised structural engineering, updated aerodynamics, and a wide range of special editions. The model reinforced Bugatti’s focus on limited production, personalization, and very high performance. The Chiron succeeded the Veyron with a 1,500-horsepower W16 engine, a stronger structure and a planned production limit of 500 vehicles. Its platform supported multiple derivatives, including Sport, Pur Sport, Super Sport and numerous special editions.
Hybrid hypercar · 2024
Tourbillon
The Tourbillon is the announced successor to the Chiron. Bugatti confirmed that it would use a V16 hybrid-electric powertrain, signaling a transition toward electrification while preserving the marque’s emphasis on dramatic powertrains, bespoke presentation, and limited-volume luxury production.
Coachbuilt hypercar · 2018
Divo
The Divo is a Chiron-based limited series emphasizing cornering performance, aerodynamic downforce and visual differentiation. Only 40 examples were planned, and the allocation was sold shortly after announcement.
One-off coachbuilt car · 2019
La Voiture Noire
La Voiture Noire is a one-off Chiron-based grand touring hypercar whose design references the historic Type 57 SC Atlantic. It was presented as a highly personalized collector commission rather than a regular series model.
Limited-edition hypercar · 2019
Centodieci
The Centodieci reinterprets the EB 110 through a heavily redesigned Chiron-based body and a 1,600-horsepower W16. Production was limited to ten vehicles.
Track-only hypercar · 2020
Bolide
The Bolide is a track-only Bugatti developed around the company's W16 performance technology. Its purpose is circuit use rather than road registration, extending Bugatti's engineering and collector portfolio beyond road-going grand tourers.
Bespoke personalization · 2021
Sur Mesure
Sur Mesure is Bugatti's formal bespoke division. It coordinates individualized colors, materials, graphics, finishes and historically inspired commissions for customers seeking a more personal vehicle specification.

Marketing campaigns

2019110th anniversary celebrations
France · International
Bugatti celebrated its 110th anniversary with customer events in Molsheim, the Chiron Sport 110 ans edition and the presentation of the Chiron Super Sport 300+.
Outcome. Reinforced the connection between the modern company and the historic French marque.
Source
2018LEGO Technic Chiron collaboration
International
Bugatti and LEGO Technic created both a scale model and a full-size, drivable Chiron interpretation, linking the brand with engineering, design and enthusiast culture.
Outcome. Generated international product and media attention around the Chiron.
Source

Brand decisions

2024
Announce the TourbillonProduct launch
Background
Bugatti announced a successor to the Chiron as the marque moved toward a new powertrain generation.
Action taken
The company confirmed the Tourbillon name and a V16 hybrid-electric powertrain.
Aftermath
The announcement positioned Bugatti’s next generation around hybrid performance rather than a direct continuation of the Chiron’s powertrain.
Source
2021
Join the Bugatti Rimac joint ventureM&A
Background
Volkswagen reviewed Bugatti's ownership while Rimac was developing a high-performance electric-vehicle business.
Action taken
Bugatti Automobiles and Rimac's sports-car operations were combined in a joint venture owned 55 percent by Rimac Group and 45 percent by Porsche AG.
Aftermath
Mate Rimac became chief executive of Bugatti Rimac, combining Bugatti's luxury manufacturing heritage with Rimac's technology capabilities.
Source
2021
Formalize Sur MesureStrategy
Background
Bugatti had already produced one-off cars and highly limited special editions for collectors.
Action taken
The company established Sur Mesure as its dedicated bespoke personalization division.
Aftermath
Bespoke commissioning became a more explicit part of Bugatti's product and customer strategy.
Source
2016
Replace the Veyron with the ChironGeneration change
Background
After the Veyron program ended, Bugatti needed a successor capable of extending its performance and luxury positioning.
Action taken
The company unveiled the Chiron at the Geneva Motor Show as a new mid-engined two-seat hypercar.
Aftermath
The Chiron became the central model of Bugatti’s next product generation.
Source
2015
Announce the Chiron as Veyron successorGeneration change
Background
The Veyron production run had been completed or was approaching completion after a decade of limited production.
Action taken
Bugatti named its next-generation hypercar Chiron and unveiled it in 2016.
Aftermath
The Chiron created a new platform for performance, coachbuilt and special-edition models.
Source
2013
Cancel the 16C Galibier production planStrategy
Background
Bugatti had explored a high-performance luxury sedan as a complement to the Veyron.
Action taken
The company abandoned plans to produce the Galibier and concentrated on developing a Veyron successor.
Aftermath
The Chiron became the central successor program and Bugatti remained focused on two-seat hypercars.
Source
2005
Launch the Veyron 16.4Product launch
Background
Bugatti sought to demonstrate that an extreme-speed automobile could also meet luxury, refinement, and production-quality expectations.
Action taken
The company began assembling the Veyron with an 8.0-litre quad-turbocharged W-16 engine and all-wheel drive.
Aftermath
The Veyron became the defining product of the modern Bugatti revival and established the marque as a hypercar benchmark.
Source
1998
Re-establish Bugatti within Volkswagen GroupM&A
Background
Volkswagen Group acquired the Bugatti brand after the collapse of the Artioli-era company.
Action taken
A new Bugatti Automobiles operation was organized around Molsheim and began developing high-performance concepts and production vehicles.
Aftermath
The strategy led to the Veyron, Chiron, and the contemporary ultra-luxury hypercar positioning.
Source
1987
Revive Bugatti as an Italian supercar manufacturerStrategy
Background
Romano Artioli acquired the dormant marque after the original automobile company had ceased independent production.
Action taken
He established Bugatti Automobili S.p.A., built a new Campogalliano factory, and developed the EB110 GT.
Aftermath
The revival produced an important modern Bugatti model but ended when the company stopped operating in 1995.
Source

Recent events

2024
Bugatti announces a V16 hybrid successor to the Chiron[1]Bugattien.wikipedia.org
Product launch · Product generation
Bugatti announced that the Chiron successor would use a V16 hybrid-electric powertrain and later confirmed the model name Tourbillon.
2024
Bugatti confirms the Tourbillon[1]Bugattien.wikipedia.org
Product launch · Product generation
The Tourbillon was confirmed as the successor to the Chiron, continuing the marque’s ultra-luxury hypercar strategy while introducing hybrid power.
2021
Bugatti and Rimac agree to form joint venture[2]Bugatti Automobilesen.wikipedia.org
M&A
Bugatti Automobiles and Rimac's sports-car business were combined into Bugatti Rimac, owned 55 percent by Rimac Group and 45 percent by Porsche AG.
2021
Bugatti establishes Sur Mesure bespoke division[2]Bugatti Automobilesen.wikipedia.org
Product launch
The company formally created Sur Mesure to organize its bespoke personalization and coachbuilding work.
2021
Bugatti and Rimac combine sports-car operations[2]Bugatti Automobilesen.wikipedia.org
Leadership change · M&A
Bugatti Automobiles and Rimac’s sports-car activities were merged into Bugatti Rimac, backed by Rimac Group and Porsche AG.
2020
Volkswagen reviews Bugatti ownership[2]Bugatti Automobilesen.wikipedia.org
M&A
Volkswagen explored a possible sale or restructuring of the brand, with discussions involving Rimac.
2020
Volkswagen considers sale of Bugatti[2]Bugatti Automobilesen.wikipedia.org
M&A
Volkswagen was reported to be evaluating the future ownership of Bugatti and began discussions with Rimac as part of a strategic review of the low-volume brand.
2016
Bugatti reveals the Chiron[1]Bugattien.wikipedia.org
Product launch · Product generation
Bugatti introduced the Chiron at the Geneva Motor Show as the successor to the Veyron.
2015
Bugatti ends Veyron production with La Finale[1]Bugattien.wikipedia.org
Product generation
The last Veyron Grand Sport Vitesse, identified as La Finale, marked the end of the Veyron production era.
2010
Veyron Super Sport sets production-car speed record[2]Bugatti Automobilesen.wikipedia.org
Other
A Veyron Super Sport reached 431.072 km/h in a record-setting run.

Showing the 10 most recent.

Overview

History

Products and positioning

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources9 sources

Overview

History

Products and positioning

Marketing campaigns

Brand decisions

Recent events

Related entries

Sources9 sources