Buffalo Boots
Buffalo is a German fashion brand best known for its platform shoes, boots, and other footwear.
Last updated August 22, 2026
Overview
Buffalo is a German clothing and accessories brand headquartered in Cologne and operated by Buffalo Boots GmbH. Although its range extends beyond shoes, the brand is most strongly associated with distinctive footwear, particularly high-platform styles that became prominent in European fashion during the 1990s and early 2000s. Its visual identity has generally emphasized bold proportions, youth-oriented styling, and statement silhouettes rather than understated conventional footwear. The brand's international visibility rose sharply with the popularity of its platform shoes. The 1310-2 model, recognized for its substantial platform sole, became closely associated with the era's club, pop, and street-fashion culture. A version with a platform of approximately 10 centimetres became especially well known, while a much taller 20-centimetre variant demonstrated the deliberately exaggerated direction of the range. The shoes were also strongly linked in popular culture with the British girl group the Spice Girls, whose platform footwear helped make this type of design more visible to a broad international audience. Buffalo's assortment is not limited to platform shoes. Its footwear portfolio includes women's shoes, men's dress shoes, western and biker boots, skate shoes, high heels, pumps, sandals, over-the-knee boots, and flip-flops. The wider fashion range has included shirts, jackets, trousers, skirts, hosiery, swimsuits, undergarments, and small bags. This breadth positions Buffalo as a fashion label rather than solely as a specialist boot maker, even though boots and platform footwear remain central to its public image. The brand benefited from the renewed interest in 1990s fashion during the late 2010s and early 2020s. Between 2018 and 2022, Buffalo Boots released updated versions of selected iconic platform designs, including the 1348-14 and several Tower models. These releases connected the brand's archival visual language with a newer revival market interested in retro pop culture, elevated soles, and nostalgic streetwear. Buffalo's continued relevance therefore rests on both its established recognition in European footwear and the reintroduction of recognizable historic silhouettes for contemporary consumers.
History
Buffalo is a German fashion brand based in Cologne and owned or operated by Buffalo Boots GmbH. Public reference material identifies the label primarily through its footwear, while also describing a broader clothing and accessories assortment. The available historical record does not establish a precise founding year or identify a founder, so those details remain unspecified here. Buffalo's strongest period of recognition came during the European platform-shoe boom of the 1990s and the early 2000s. The brand developed footwear with unusually tall, visually prominent soles, making the shoes recognizable within clubwear, youth fashion, and pop culture. The 1310-2 became its signature platform model. A standard version used a platform of about 10 centimetres, while another version reached roughly 20 centimetres. These exaggerated proportions made the model more than a conventional shoe design: it functioned as a highly visible fashion statement. The 1310-2's profile was reinforced by its association with the Spice Girls. The British girl group's public image helped connect Buffalo's platforms with the wider international movement toward colorful, theatrical, and deliberately conspicuous footwear. This association substantially increased the brand's notoriety, particularly in Europe, and helped preserve the model's cultural recognition after the original platform trend had declined. Buffalo's business was broader than its best-known platform shoes. The footwear assortment included women's styles, men's dress shoes, western and biker boots, skate shoes, high heels, pumps, sandals, over-the-knee boots, and flip-flops. The brand also offered apparel and accessories such as shirts, jackets, trousers, skirts, hosiery, swimsuits, undergarments, and small baggage. This range indicates an effort to operate as a lifestyle-oriented fashion label rather than a single-category boot manufacturer. A later stage of the brand's history was shaped by the return of 1990s aesthetics. During the 2018–2022 revival of that decade's fashion, Buffalo Boots issued version 2.0 updates of selected archival platform designs. The 1348-14 and various Tower models were among the styles brought forward in updated form. These releases used the brand's historical platform language while addressing renewed consumer interest in retro fashion, pop-cultural nostalgia, and statement footwear. Today, Buffalo remains identifiable through its platform shoes and boots, but its stated product universe covers a wider selection of footwear, apparel, and small accessories. The available sources do not provide reliable information about its exact founding date, current corporate leadership, revenue, ownership structure beyond Buffalo Boots GmbH, or geographic sales breakdown. Those details should be verified through current company records before being added.
- 2022Continuation of archival platform updates
The brand's 2.0 revival program continued through the 2018–2022 period and included the 1348-14 and various Tower models.
- 2018Start of the 1990s revival releases
Buffalo Boots began issuing updated versions of selected iconic 1990s platform shoes as retro fashion returned to prominence.
- Rise of the 1310-2 platform shoe
Buffalo's 1310-2 became a defining platform style during the brand's period of heightened recognition in the 1990s and early 2000s, with versions featuring approximately 10-centimetre and 20-centimetre platforms.
Products and positioning
A fashion-led footwear and accessories brand associated with dramatic platform construction, youth culture, pop-fashion visibility, and the revival of 1990s styling.
1310-2Platform footwear
The 1310-2 is Buffalo's best-known platform shoe. Its highly elevated sole made it a prominent example of the brand's exaggerated footwear design, with a version around 10 centimetres high and another reaching approximately 20 centimetres. The model became especially recognizable through its association with the Spice Girls and the broader European platform trend of the 1990s and early 2000s.
1348-14Platform footwear2018
The 1348-14 is one of the Buffalo platform designs selected for a later 2.0 update. Its inclusion in the revival program reflects the brand's strategy of reintroducing recognizable 1990s-inspired silhouettes for consumers interested in retro fashion and statement footwear.
Tower modelsPlatform footwear2018
Buffalo's Tower models are a group of strongly elevated platform styles included among the brand's updated offerings during the late-2010s and early-2020s 1990s revival. They extend the label's characteristic emphasis on height and visual impact across contemporary versions of its platform footwear.
Boots and seasonal footwearFootwear
Beyond its iconic platforms, Buffalo's footwear range includes western and biker boots, over-the-knee boots, men's dress shoes, skate shoes, high heels, pumps, sandals, flip-flops, and other women's and men's styles. This assortment supports the brand's broader positioning as a fashion footwear label.
Flagship businesses
- 1310-2 platform shoe
- 1348-14 platform shoe
- Tower platform models
Brand decisions
- 20182.0 update of iconic platform footwearGeneration change
The renewed popularity of 1990s fashion created an opportunity to reintroduce Buffalo's recognizable platform aesthetic to a new market.
What changed. Buffalo Boots released updated 2.0 versions of selected archival platform shoes, including the 1348-14 and several Tower models.
Aftermath. The releases kept the brand's 1990s platform identity visible during the broader retro-fashion cycle. The available source does not report sales or other financial results.
Recent events
- 2018Buffalo revives selected 1990s platform styles
Buffalo Boots began releasing updated versions of selected platform designs from its 1990s archive as interest in 1990s fashion returned.
Product generationProduct launch - Buffalo platform shoes become strongly associated with the Spice Girls era
Buffalo's 1310-2 platform shoe gained broad visibility during the late-1990s platform-shoe trend and became closely associated with the Spice Girls and European pop-fashion culture.
Other
Sources
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