Betterment
Betterment is an automated investing and financial planning platform that states it is trusted by more than 1 million customers.
Last updated September 11, 2026
Overview
Betterment describes its mission as empowering people to build wealth with confidence and ease, combining innovative investing technology with expert service and support across investing and savings, a 401(k) for growing businesses, and a tech-enabled custodian built for independent RIAs. Its official pages state 1 million+ customers and $70 billion+ assets under management. Betterment states it primarily earns revenue through advisory fees (AUM-based or flat monthly fees), and also earns revenue from cash sweep program banks, securities lending activities, and payment for order flow. Sarah Levy is listed as CEO.
Products and positioning
Combines easy-to-use, automated investing technology with great advice; aims to disrupt financial services.
Automated investing
Build long-term wealth with automated investing.
Self-directed investing
Pick your own investments.
Custom portfolios
Design the portfolio you want.
Cash Reserve
High-yield cash offered by Betterment LLC, requiring a Betterment Securities brokerage account; Betterment is not a bank.
Checking
Everyday spending.
401(k) for growing businesses
A 401(k) offering for growing businesses.
Tech-enabled custodian for independent RIAs
A tech-enabled custodian built for independent RIAs.
Flagship businesses
- Automated investing
- Cash Reserve
- 401(k) for growing businesses
Leadership
| Name | Title | Tenure |
|---|---|---|
| A.J. Kramer | SVP, Operations | — |
| Boris Khentov | Head of Applied AI | — |
| Johanna Richardson | Chief Product Officer | — |
| John Mileham | Chief Technology Officer | — |
| Jon Mauney | VP, Data | — |
| Kim Rosenblum | Chief Marketing Officer | — |
| Kumud Sharma | Chief People Officer | — |
| Liane Pierce | SVP, Customer Experience | — |
| Mike Reust | President | — |
| Peter Lorimer | Chief Financial Officer | — |
| Sandy Lavipour | VP, Strategy & Communications | — |
| Sarah Levy | Chief Executive Officer | — |
| Seth Rosenbloom | General Counsel | — |
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/betterment · Editorial policy · How profiles are compiled