Baijiahei
Chinese cold medicine brand known for its day/night separate dosing concept.
Last updated August 31, 2026
History
Baijiahei is a Chinese consumer-health brand centered on cold medicines with distinct daytime and nighttime tablets. The brand's most recognizable design principle is the division of a treatment regimen into white tablets for daytime use and black tablets for nighttime use. This visual and functional distinction gives the product a simple retail proposition and makes the brand readily identifiable among over-the-counter cold remedies. The brand is associated with combination symptomatic treatment for common cold and flu-like complaints. Depending on the specific approved product and formulation, such medicines may address symptoms including fever, headache, muscular aches, nasal congestion or discharge, and cough. The exact composition should be determined from current packaging and regulatory labeling, since formulations and approvals can change over time and may differ across product variants. Baijiahei's historical significance within the Chinese OTC market lies principally in its regimen-based branding. Rather than presenting a cold medicine as one undifferentiated tablet taken at regular intervals, the brand communicates a time-of-day usage model. The white-and-black presentation turns dosing instructions into a prominent part of the product identity and links product design, packaging, and consumer communication. The available reference material does not reliably document the brand's original launch year, founding organization, product-development history, ownership changes, manufacturing arrangements, or current corporate structure. It also does not provide a sufficiently verified record of advertising campaigns, executive appointments, litigation, recalls, or regulatory controversies. Accordingly, this dossier records the publicly supportable brand concept and product category while leaving unsupported corporate and chronological details blank. Further review of official regulatory records, historical packaging, company filings, and archived brand communications would be required to expand the history.
Products and positioning
A mass-market Chinese OTC cold-medicine brand differentiated by separate daytime and nighttime tablet formulations.
Baijiahei Cold TabletsOver-the-counter combination cold medicine
The brand's signature product line uses visually differentiated daytime and nighttime tablets. The daytime tablet is intended for use during waking hours, while the nighttime tablet is intended for evening or bedtime use. The products are marketed for symptomatic relief associated with the common cold, with the precise active ingredients, indications, contraindications, dosage, and age restrictions governed by the approved package labeling.
Flagship businesses
- Baijiahei Cold Tablets
Sources
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