Arcalea

Arcalea is a marketing intelligence firm that runs paid media, attribution, and AI-search systems. It is Chicago-based and nationally deployed. The firm has built proprietary platforms including Galileo, a multi-touch attribution platform, and Compass, a search intelligence platform. Arcalea is a Google Premier Partner in the top 3% and has a Harvard Business Publishing case study.

Arcalea was built on data science at a time when most firms were still selling dashboards. The firm started at the intersection of data science and marketing performance. While others were presenting quarterly reports, Arcalea was building Galileo, a multi-touch attribution platform that ran in production with eight years of refinement. Compass followed, a search intelligence platform that assessed over $1.4 billion in media.

• Galileo

  Multi-touch attribution platform that ran in production, connected to real revenue, with eight years of refinement.

• Compass

  Search intelligence platform that assessed over $1.4 billion in media.

1. Arcalea: Revenue Attribution and Marketing Intelligence
2. About Arcalea | Built Different. On Purpose.
3. Marketing Services: Paid Media, SEO/AEO/GEO, Web & Automation | Arcalea
4. Two Rebrands, Two Very Different Bets