Aqlvoy
An Uzbek children's television channel serving young viewers with localized international programming and educational original shows.
Last updated August 31, 2026
Overview
Aqlvoy is an Uzbek children's television channel intended primarily for children aged three to nine. The channel is owned by Uzbekistan's Ministry of Preschool Education and was developed as a dedicated destination for early-childhood entertainment, learning, and locally relevant content. Its programming is available in Uzbek, Russian, and English. In practice, the Russian and English audio offerings are combined into one track: much of the Western content is presented in English, while many Russian productions are broadcast in Russian. The channel was publicly announced at the IMS Media Day conference in 2020, when its launch was projected for spring 2021. Aqlvoy began broadcasting on 22 March 2021. Its initial schedule relied substantially on programs acquired from international distributors and producers in countries including Russia and South Korea. The channel has also carried content associated with Cake Entertainment, Hoho Entertainment, One Animation, and Paramount Global. International programming has included animated and live-action material from the United States, Canada, South Korea, Russia, the Netherlands, and the United Kingdom. The channel generally dubs and localizes its imported programs into Uzbek, using a rotating weekly schedule. Aqlvoy also developed a recognizable identity around two yellow mascots: Robbi, a robot, and Aqlvoy, a bus named after the channel. In 2021, the broadcaster ran a naming contest for the robot, resulting in the name Robbi. During early development, the vehicle mascot was reportedly conceived as a scooter before being changed to a bus. The channel's original production emphasizes education and physical activity. Bilimdon, whose title refers to knowledge, is an educational live-action series covering mathematics and aspects of Uzbek culture. Quvnoqvoy is an activity-oriented program in which Robbi and two children guide viewers through exercises and other physical activities; several well-known Uzbek athletes have appeared on the show. Other original or branded programs associated with Aqlvoy include Bob va Eli, Biliasanmi, and Sehrli Ingliz tili. Aqlvoy attracted criticism in June 2021 after viewers objected to the broadcast of a reproduction of The Birth of Venus and to kissing scenes in Sherazade: The Untold Stories. The channel said that it was still in a testing phase and that errors could occur. Following the criticism, some imported cartoons were edited to remove scenes involving romantic affection, including scenes between Celery and Carrot in Ready Jet Go!. The episode illustrates the channel's early effort to align imported children's media with local audience expectations and editorial standards.
History
Aqlvoy was conceived as an Uzbek television service focused on young children and was publicly announced at the IMS Media Day conference in 2020. The announcement indicated that the channel would launch during spring 2021. Its stated audience is children from approximately three to nine years old, placing it within the preschool and early-primary segment. The channel launched on 22 March 2021 under the ownership of Uzbekistan's Ministry of Preschool Education. From the beginning, Aqlvoy combined imported programming with locally produced material. Its international acquisitions came from a range of markets, including Russia and South Korea, and the channel has aired content connected with distributors and rights holders such as Cake Entertainment, Hoho Entertainment, One Animation, and Paramount Global. The broader schedule has drawn from the United States, Canada, South Korea, Russia, the Netherlands, and the United Kingdom. Aqlvoy's localization strategy has generally involved dubbing or adapting programs into Uzbek, while maintaining a combined Russian-and-English audio offering for some content. Aqlvoy's brand identity is built around two yellow characters. Robbi is a robot, while Aqlvoy is a bus bearing the channel's name. The robot's name was selected through a 2021 audience contest. Earlier development plans reportedly depicted the vehicle as a scooter, but the character was later redesigned as a bus. Local production became more visible on 26 April 2021, when the channel premiered Bilimdon and Quvnoqvoy. Bilimdon is a live-action educational series that teaches mathematics while incorporating Uzbek cultural material. Quvnoqvoy uses Robbi and two children to lead viewers through exercises and physical activities, with appearances by Uzbek athletes. Other programs associated with the original-content slate include Bob va Eli, Biliasanmi, and Sehrli Ingliz tili. The channel has also continued to present international animated and live-action programming on a rotating schedule. Aqlvoy encountered an early editorial controversy in June 2021. Parents objected to the appearance of The Birth of Venus and to kissing scenes in Sherazade: The Untold Stories. The broadcaster responded that it remained in a testing phase and that mistakes were possible. Subsequent broadcasts removed or edited certain scenes depicting romantic affection. One reported example involved scenes between Celery and Carrot in Ready Jet Go!. The incident demonstrated the practical challenges of adapting a multinational children's catalog for a specific cultural and parental audience. Publicly available reference material does not identify a separate commercial parent company, a named founder, or individual channel executives. It also does not provide reliable information on audience size, revenue, distribution partnerships beyond the cited programming relationships, or later corporate changes.
- 2021Channel launch
Aqlvoy began broadcasting on 22 March 2021 as an Uzbek children's television channel owned by the Ministry of Preschool Education.
- 2021Original programming premiere
Bilimdon and Quvnoqvoy premiered on 26 April, establishing two of the channel's principal locally produced educational formats.
- 2021Robbi mascot naming contest
Aqlvoy held a contest to select the name of its yellow robot mascot; the chosen name was Robbi.
- 2020Public announcement
Aqlvoy was announced at the IMS Media Day conference with an anticipated spring 2021 launch.
Products and positioning
A public-sector Uzbek children's media brand combining preschool education, entertainment, physical activity, Uzbek cultural content, and localized international programming.
BilimdonEducational live-action television series2021
An original educational program whose name refers to knowledge. The series teaches children mathematical concepts and incorporates elements of Uzbek culture. It premiered on Aqlvoy on 26 April 2021, and reference material states that a second season was in production.
QuvnoqvoyEducational exercise and activity program2021
A child-focused activity program in which the Robbi mascot and two children lead viewers through exercises and physical activities. The format is designed to combine movement with entertainment, and has featured appearances by several Uzbek athletes.
International programming blockLocalized children's television2021
Aqlvoy's imported schedule includes animated and live-action programs from North America, Europe, Russia, and South Korea. Most programs are dubbed or localized into Uzbek, with shows rotated across the weekly schedule. The channel has carried programming associated with Cake Entertainment, Hoho Entertainment, One Animation, and Paramount Global.
Bob va EliOriginal children's program
A program listed among Aqlvoy's original productions. Public reference material identifies the title as part of the channel's local-content catalog but does not provide a fuller synopsis or confirmed production dates.
BiliasanmiOriginal children's program
A program associated with Aqlvoy's original programming slate. Available reference material does not specify its format, detailed subject matter, or confirmed release date.
Sehrli Ingliz tiliChildren's English-learning program
A title listed among Aqlvoy's original programs and apparently oriented toward English-language learning. The available reference does not provide sufficient information about its presenters, format, or production history.
Flagship businesses
- Bilimdon
- Quvnoqvoy
- Robbi and Aqlvoy mascot characters
- Uzbek-language versions of international children's programs
Marketing campaigns
- 2021Robbi mascot naming contest
Uzbekistan
Aqlvoy invited its audience to propose a name for the channel's yellow robot mascot during 2021.
Outcome. The mascot was named Robbi.
Brand decisions
- 2021Launch a dedicated Uzbek children's channelProduct launch
Aqlvoy was developed to serve children approximately three to nine years old with a mixture of educational, entertaining, and culturally localized programming.
What changed. The channel launched on 22 March 2021 under the Ministry of Preschool Education and began broadcasting imported and original content.
Aftermath. The service expanded its schedule with local productions such as Bilimdon and Quvnoqvoy and continued using dubbed international programming.
- 2021Increase Uzbek localization of imported programmingStrategy
Aqlvoy's schedule included children's programs acquired from multiple international markets, creating a need to adapt them for Uzbek-speaking viewers and local editorial expectations.
What changed. The channel generally dubbed and localized imported shows into Uzbek and used a rotating schedule for international content.
Aftermath. After parental criticism in June 2021, some scenes involving romantic affection were additionally edited or removed.
Controversies
- 2021Parental criticism over early broadcast contentControversy
In June 2021, parents criticized Aqlvoy for showing The Birth of Venus and kissing scenes in Sherazade: The Untold Stories. The channel said it was still in a test phase and that mistakes could occur. Some affectionate scenes in imported programs were subsequently censored or removed, including scenes involving Celery and Carrot in Ready Jet Go!.
Recent events
- 2021Aqlvoy begins broadcasting
The Uzbek children's channel launched on 22 March 2021, initially carrying a combination of imported and original programming.
Product launch - 2021Aqlvoy introduces original educational programs
Bilimdon and Quvnoqvoy premiered on 26 April, expanding the channel's locally produced educational and activity programming.
Product launch - 2020Aqlvoy announced as a forthcoming children's television channel
Aqlvoy was presented at the IMS Media Day conference with a planned launch in spring 2021.
Other
Sources
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