APIVITA

APIVITA is a Greek personal-care brand covering skincare, haircare, body care, and related daily-care products. It was founded in 1979 by Niki and Nikos Koutsianas, with its early development connected to pharmacy distribution and Greece’s beekeeping tradition. The brand emphasizes the use of bee-derived ingredients, botanical extracts, and essential oils, while drawing on Greek plants and ideas of natural living in its product and brand narratives. APIVITA is positioned between pharmacy-led care, natural beauty, and premium mass personal care, targeting consumers interested in ingredient origin, botanical formulations, and sustainability. Its products have been distributed through pharmacies, retailers, and professional care channels in Greece and international markets. In 2017, Spanish beauty and fashion group Puig announced the acquisition of a majority stake in APIVITA, bringing the brand into Puig’s international portfolio. Reliable public information on its revenue, sales volume, and market-by-market scale is limited, so no financial figures are included here.

APIVITA was founded in Greece in 1979. Its name and early concept were associated with bees, bee products, and natural care. Founders Niki and Nikos Koutsianas developed products combining bee-derived materials such as propolis and honey with botanical extracts and essential oils for everyday skin and hair care. The brand initially developed through Greek pharmacies and professional care channels, later expanding into skincare, haircare, body care, sun care, and other personal-care categories. As interest in natural beauty and botanical formulations grew, APIVITA expanded beyond Greece and made Greek botanicals, beekeeping traditions, and environmental values part of its brand identity. In 2017, Spanish group Puig announced the acquisition of a majority stake in APIVITA, adding the brand to its international beauty portfolio. Public disclosure regarding the transaction value, detailed ownership structure, and subsequent annual performance is limited, so no further claims are made here.

1. 2017Acquired by Puig

   Puig announced the acquisition of a majority stake in APIVITA, bringing the brand into its international beauty portfolio.

   Source
2. 1979Brand founded

   Niki Koutsiana and Nikos Koutsianas founded APIVITA in Greece, starting with a personal care concept based on bee products and botanical ingredients.

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Greek natural plant and bee product pharmacy and premium mass personal care brand

• SkincareSkincare

  APIVITA’s skincare range covers facial and body care and emphasizes ingredients such as bee products, botanical extracts, and essential oils, positioned between natural beauty and everyday pharmacy care.

• HaircareHaircare

  The haircare range addresses everyday cleansing, conditioning, and hair-care needs while extending the brand’s botanical and bee-product formulation concept.

• Body CareBody care

  The body-care range includes everyday cleansing, moisturizing, and care products, with an emphasis on naturally derived ingredients and daily-use routines.

• Sun CareSun care

  The sun-care range serves everyday and outdoor sun-protection needs and forms a seasonal category within APIVITA’s personal-care portfolio.

• 2017Puig acquires majority stake in APIVITA

  Puig 宣布收购希腊个人护理品牌 APIVITA 的多数股权，APIVITA 成为其国际品牌组合的一部分。

  M&A
  Source

1. APIVITA official website
2. Puig official website