A'PIEU

A'PIEU is a Korean skincare and makeup brand owned by cosmetics company Able C&C. Its portfolio includes basic skincare, sun care, masks, complexion products, blushes, and lip makeup. The brand is generally positioned separately from Able C&C's MISSHA brand and is associated with a younger, accessible, and relatively affordable image. A'PIEU has also been distributed outside South Korea through cross-border e-commerce, international retail channels, and regional distributors. Publicly verifiable information about its exact founding year, founder, and global operating figures is limited, so those details are not inferred here.

A'PIEU is a Korean beauty brand owned by Able C&C, with a business focus on skincare and makeup. Its assortment covers cleansing, moisturizing, soothing care, sun protection, masks, blush, and lip products, while its market identity is associated with youthful presentation and accessible pricing. Some of its product lines have been sold through Korean and international beauty retail and e-commerce channels. Because the currently verifiable public material is limited, a precise founding year, founding team, major acquisition history, and complete international expansion timeline cannot be reliably added.

• Madecassoside系列

  A skincare line centered on madecassoside-related ingredients, with products positioned around soothing, hydration, and skin-barrier care. It represents A'PIEU's focus on basic skincare and sensitive-skin-oriented routines.

• Pure Block

  A'PIEU's sun-care line for everyday commuting and outdoor use. The range is generally positioned around UV protection and a lightweight application experience, making it one of the brand's recognizable functional categories.

• Juicy-Pang

  A makeup line centered on face products such as blush. It is associated with fresh, youthful, and everyday makeup looks, reflecting A'PIEU's accessible positioning in face color cosmetics.

1. A'PIEU官方网站
2. Able C&C官方网站