Always controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
2019
#MyAlwaysExperience consumer controversy in Kenya
Kenyan activist and politician Scheaffer Okore used a Twitter trend to amplify consumer concerns about the gentleness and comfort of Always sanitary products available in Kenya. The brand responded by meeting consumers, acknowledging the feedback and linking it to later comfort-focused product and communication changes.