Alpha Coffee
Alpha Coffee is a veteran and woman co-owned coffee company offering a range of coffee blends and instant coffee.
Last updated September 1, 2026
Overview
Alpha Coffee is a veteran and woman co-owned coffee company. It was co-founded on September 11, 2010, by LTC(R) Carl Churchill and Lori Churchill. Originally named Lock-N-Load Java, it was rebranded to Alpha Coffee in 2016. The company sells coffee online and through retailers, and opened its first coffee shop in 2017 in Cottonwood Heights, Utah. Today, it has two locations in the Salt Lake City area and sells to customers in all 50 states and military customers overseas.
History
Alpha Coffee was co-founded on September 11, 2010, by LTC(R) Carl Churchill and Lori Churchill. It started as Lock-N-Load Java, selling coffee packed in their basement exclusively over the web. In 2016, Lock-N-Load Java was rebranded to Alpha Coffee, selling both online and via other retailers. In 2017, the company opened its first coffee shop at the mouth of Big Cottonwood Canyon in Cottonwood Heights, Utah. Today, it has two locations in the Salt Lake City area and sells to customers in all 50 states along with many military customers on deployments and stationed overseas.
Products and positioning
Warrior Select - Adventure Blend Coffee
Best seller, 16 oz, $21.95
Smooth Operator - Espresso Blend Coffee
Best seller, 16 oz, $21.95
Charlie Don't Surf - Kona Blend Coffee
Best seller, 16 oz, $27.95
Dawn Patrol - Breakfast Blend Coffee
Best seller, 16 oz, $21.95
Flagship businesses
- Warrior Select - Adventure Blend Coffee
- Smooth Operator - Espresso Blend Coffee
- Charlie Don't Surf - Kona Blend Coffee
- Dawn Patrol - Breakfast Blend Coffee
Sources
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