Allure

Allure is an American beauty-focused media brand that began as a print magazine and later expanded into digital publishing and multi-platform content. Its coverage includes skincare, makeup, haircare, fragrance, body care, wellness, and beauty culture, serving consumers seeking product information, trends, and expert advice. Founded by Linda Wells in 1991, the brand later became part of Condé Nast. Allure’s editorial work combines product reviews, industry reporting, interviews, trend coverage, and service journalism. As audiences shifted toward digital platforms, the brand broadened beyond the traditional magazine into a website, social media, video, and other digital formats. Its annual beauty awards and related editorial programs have also contributed to its influence in the beauty-media sector. Available information supports its classification as a media brand rather than a cosmetics manufacturer or retailer.

Allure was launched in the United States in 1991 by Linda Wells as a specialist magazine focused on beauty and related lifestyle subjects. From its early years, it distinguished itself by placing beauty products, skincare, makeup, haircare, and beauty-industry reporting at the center of its editorial proposition rather than treating beauty as a secondary fashion topic. The brand later became part of the Condé Nast publishing group. With the growth of digital media, Allure expanded from a primarily print publication into a broader media operation spanning its website, social platforms, video, and other digital channels. Its editorial scope also widened to include product reviews, trend analysis, industry news, cultural reporting, and consumer service journalism. Annual programs such as the Allure Beauty Awards strengthened its role in product discovery and beauty purchasing decisions. Jessica Cruel became editor in chief in 2021 and is the current editorial leader identified in the available public sources.

1. 2021Jessica Cruel becomes editor-in-chief

   Jessica Cruel took over as editor-in-chief of Allure, responsible for the brand's editorial direction.

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2. 1991Allure founded

   Linda Wells founded Allure in the United States, making it a professional magazine brand focused on beauty.

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Professional beauty media and consumer beauty guide

• Allure magazineBeauty magazine1991

  Allure’s core publication covers skincare, makeup, haircare, fragrance, the beauty industry, and related culture through reviews, trend reporting, and consumer guidance.

• Allure Beauty AwardsBeauty product awards and editorial projects

  Allure’s annual beauty product awards program uses editorial testing and evaluation to recommend notable products across beauty categories.

1. Allure 官方网站
2. Allure 杂志页面
3. Jessica Cruel 任主编公告