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Adidas Yeezy/Controversies

Adidas Yeezy controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2023Lawsuit over alleged limited-edition marketing
  2. 2022Controversial statements and partnership termination

  1. 2023

    Lawsuit over alleged limited-edition marketing

    Consumers filed a proposed class action alleging that Adidas and West misrepresented the limited availability of the Yeezy Boost 350 V2 Mono Cinder, causing buyers to pay inflated prices before later wider availability reduced market values.

    Source

  2. 2022

    Controversial statements and partnership termination

    West made a series of antisemitic and otherwise controversial public statements, including remarks asserting that Adidas could not remove him. Adidas first reviewed the relationship and then ended it immediately, citing the incompatibility of his conduct with the company’s values.

    Source