Ace & Tate
A Dutch eyewear brand known for fashion-led design and transparent pricing.
Last updated August 25, 2026
Overview
Ace & Tate is an eyewear brand from Amsterdam, the Netherlands, founded by Mark de Lange in 2013. It primarily offers fashion-oriented optical frames and sunglasses, positioning eyewear between conventional optical retail and fashion accessories. The brand emphasizes design, a relatively direct customer experience, and transparent pricing. It operates through a direct-to-consumer model and sells in multiple European markets, including through physical stores. Public information available here is insufficient to verify its revenue, store count, market size, or ownership structure.
History
Ace & Tate was founded in Amsterdam, the Netherlands, in 2013 by Mark de Lange. The brand entered the market with optical frames and sunglasses, treating eyewear as both a functional vision product and a fashion accessory. Its operating approach emphasizes design, transparent pricing, and direct-to-consumer distribution, while developing online sales and physical stores across several European markets. The available material does not provide enough reliable information to document its financing history, ownership changes, detailed store expansion, or management succession.
- 2013
Products and positioning
Optical frames
One of Ace & Tate’s core product lines, intended for everyday prescription use and fashion-oriented wear. The line emphasizes frame design and relatively transparent pricing. No specific collection or model information is verified here.
Sunglasses
Another principal product line, serving both everyday sun protection and accessory styling. It follows the brand’s design-led and direct-to-consumer positioning. No specific collection or model information is verified here.
Sources
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