Zomato

Early years (2008–2010)

On 10 July 2008, Deepinder Goyal and Pankaj Chaddah launched a restaurant-listing website named FoodieBay, while working at Bain & Company. They quit their jobs in November 2009 to focus on the website full-time, and incorporated the company on 18 January 2010 as DC Foodiebay Online Services Private Limited.[6][7] In November 2010, the website was renamed Zomato as they were unsure if they would "just stick to food" and to avoid a potential naming conflict with eBay.[6][8] A mobile app for Zomato was released the following month.[9]

Expansion (2011–2015)

With the introduction of .xxx domains in 2011, Zomato also launched zomato.xxx, a site dedicated to food porn.[10] Later in 2011, Zomato introduced online ticketing for events on its website.[11]

In 2011, Zomato expanded across India to Delhi, Mumbai, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad.[12] In 2012, it expanded operations internationally in several countries, including the United Arab Emirates, Sri Lanka,[13] Qatar,[14] the United Kingdom,[15] the Philippines,[14] and South Africa.[16] In 2013, it expanded to New Zealand,[17] Turkey, Brazil, and Indonesia, with websites and apps available in Turkish, Portuguese, Indonesian, and English languages.[18] In April 2014, it was launched in Chile and Portugal, which was followed by launches in Canada, Lebanon, and Ireland in 2015.[19][20][21]

In January 2015, Zomato acquired Seattle-based restaurant discovery portal Urbanspoon, which led to the firm's entry into the United States and Australia. This U.S. expansion brought Zomato into direct competition with similar models such as Yelp and Foursquare.[22] In June 2015, Zomato announced the closure of Urbanspoon, with its traffic being redirected to Zomato.[23]

Entry into food delivery (2015–2019)

In March 2015, Zomato started its food delivery service in India,[24] initially partnering with hyperlocal logistics companies such as Delhivery, Grab and Runnr to fulfill deliveries from restaurants that did not have their own delivery service.[25] After acquiring Runnr in 2017, it transitioned to delivering with its own fleet.[26][27]

In January 2016, it launched table reservation feature on its application in India.[28]

In February 2017, it introduced a paid membership program called Zomato Gold using which subscribers could get offers and discounts on dining and food delivery at Zomato's partner restaurants.[29]

In March 2019, Zomato's UAE food delivery business was sold to Talabat.[30]

2020–present

In January 2020, Zomato acquired Uber Eats' India business in an all-stock deal, giving Uber a 9.99% stake in the company. Following the acquisition, Uber Eats discontinued its standalone operations in India, and its users and restaurant partners were migrated to Zomato's platform. According to industry estimates at the time, Uber Eats had a market share of less than 5%, while the acquisition was projected to increase Zomato's market share to 52%.[31][32]

Between April and June 2020, owing to a rising demand for online grocery ordering amid the COVID-19 lockdown, Zomato delivered groceries and essentials under a service named Zomato Market in over 80 Indian cities.[33][34] In April 2020, it introduced contactless dining at its partner restaurants.[35] In May 2020, Zomato started delivering alcohol in West Bengal, Jharkhand, and Odisha,[36] before pulling out in April 2021, citing poor unit economics and scalability.[37]

In November 2021, Zomato announced that it would cease its services in all countries except India and the UAE.[38] By early 2024, it had completed the liquidation of more than 10 overseas subsidiaries, which were primarily focused on restaurant discovery and reviews.[39][40][41]

In August 2022, Zomato launched an inter-city food delivery service called Legends,[42] which was stopped two years later.[43]