Yangwang Auto is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Yangwang Auto Sales Co., Ltd.[2][3] The brand was introduced in January 2023. In the Chinese market, Yangwang vehicles occupies the price range above CN¥1 million (approximately US$140,000), competing with European luxury brands.[4] As of 2024, Yangwang is positioned above two other BYD sub-brands, Denza and Fangchengbao.
Yangwang is the first brand to introduce BYD's proprietary individual wheel drive (IWD) technology platform called "e4" (易四方). The brand logo is the Chinese character for "lightning" or "electricity" in oracle bone script.[5]