Waccha PriMagi!

Characters

• Matsuri Hibino (陽比野 まつり)
• A bright, lively and free-spirited first-year junior high school student who loves PriMagi and festivals. When she performs as a Primagista, she's immediately able to unleash a great amount of magic. She is very driven to become a top Primagista. Her preferred brand is LOVELY MELODY. Her birthday is on August 8th.
• Hina Yayoi (弥生ひな)
• A stylish, passionate, straightforward and energetic third-year junior high school student at Arawashi School, a powerful school for Primagistas. She lost to Jennifer during the previous PriMagi Grand Festival but she's trying her hardest to beat her. Her preferred brand is VIVID STAR.
• Lemon Kokoa (心愛れもん)
• A shy but knowledgeable second-year junior high school student who is an aspiring PriMagi otaku. Her preferred brand is Radiant Abyss.
• Miruki Amauri (甘瓜みるき)
• A deceptively cute second-year junior high school student. She acts cute but in reality, she is mischievous and tries to sabotage Matsuri and Myamu on multiple occasions. She is intimidated by Hina. Her dream is to build a Milky Cute Museum. Her preferred brand is Cherry Sugar.
• Amane Sumeragi (皇あまね)
• An elegant and talented third-year junior high school student whom the younger students respect. Her preferred brand is Eternal Revue.
• Auru Omega (御芽河あうる)
• A genius child prodigy. She knows a great deal about mechanics and technology, Auru greatly values efficiency and research data, and as a result, her words and decisions may come off as cold or blunt. Her preferred brand is ELECTRO REMIX.
• Jennifer Sumire Sol (ジェニファー・純恋・ソル)
• She was the winner of the previous PriMagi Grand Festival and a high-class Primagista whom Matsuri admires. She is passionate and fabulous, and often acts like a celebrity. She holds great love for PriMagi. Her preferred brand is SHINING DIVA.

Partners

• Myamu (みゃむ)
• Matsuri's magician partner struggles to control her incredible magic abilities. She is very supportive, competitive and fears abandonment. She can assume the form of a light blue kitten. Her preferred brand is LOVELY MELODY. She also shares her birthday with Matsuri.
• Chimumu (チムム)
• Hina's magician partner.
• Carron (きゃろん)
• Lemon's magician partner.
• Hanitan (はにたん)
• Miruki's magician partner.
• Patano (ぱたの)
• Amane's magician partner.
• Tatejima (タテジマ)
• Auru's owl-like robot partner.

Others

• Tōma Ibuki (伊吹橙真)
• Matsuri's childhood friend who cares deeply for her, and he always tries his best to support her in her troubled times.
• Hughie (ひゅーい)
• A mysterious blue wolf who seems to know Myamu. He seems to be capricious and playful, often teasing Toma and Myamu, but loves PriMagi very much.
• Ruhme (リューメ)
• Jennifer's magician partner.
• Achihiko Omega (御芽河阿智彦)
• Auru's father and the CEO of the Omega Corporation.
• Meganee (めが姉ぇ)
• Auru's assistant working at the Omega Corporation.

Arcade game

PriMagi arcade games were launched on October 1, 2021. It was developed by syn Sophia and published by Takara Tomy. A player can create a character and progress by performing live shows.

Anime

Manga

A manga adaptation by Hitsuji Tsujinaga began serialization in Shogakukan's shōjo manga magazine Ciao in September 2021[5] to October 2022.[6]