Himitsu no AiPri

Himitsu no AiPri (ひみつのアイプリ) is a Japanese dress-up rhythm arcade game developed by syn Sophia and published by T-ARTS Company. It is the successor to Waccha PriMagi! and the fifth entry in Takara Tomy's Pretty Series.

An anime television series co-produced by OLM and DongWoo A&E began airing from April 7, 2024 to March 29, 2026, It is set to be followed by sequel titled, Onegai AiPri on April 5, 2026.

Plot

An "AiPri" is a secret idol who sings and dances in concert performances inside the virtual world known as AiPri Verse.

Season 1: Secret Arc

Himari Aozora, a first-year student at Private Paradise Academy, admires the popular AiPri idol, Mi-chan, but by chance, she finally finds an AiPri Bracelet in the girls' dormitory and puts it on; she passes through the Secret Door and makes her AiPri idol debut, and has to keep this fact a secret.

Characters

Secret Friends∞ / Poppin' Dreamin'

Himari Aozora (青空ひまり)
An energetic and cheerful first-year student in Private Paradise Academy, who lives in the school's West Lily girls' dormitory. Despite her energetic personality, she is shy and a crybaby. Because of this, she gets very nervous in front of people but can suppress her stage fright by using a secret spell to press her forehead against her friend, Mitsuki. Her goal is to make 10,000 friends. She is good at dodgeball and is always the last one to get out. Her theme color is milky pink, and her preferred brand is Poppin' Heart.
Mitsuki Hoshikawa (星川みつき)
A cool, serious first-year student in Private Paradise Academy, who is Himari's childhood friend, roommate at the West Lily girls' dormitory, and best friend. She was a very popular AiPri under the stage name Mi-chan but kept this a secret from those around her, including Himari. When she was a child, she promised to debut in AiPri together with Himari but debuted first because she wanted to teach Himari all about AiPri. She is good at playing the piano and baking. Her theme color is milky blue, and her preferred brand is Miracle Moon.
Tsumugi Suzukaze (鈴風つむぎ)
A mysterious girl from AiPriverse. She is the one who led Himari into AiPriverse, but her true identity and purpose are shrouded in mystery. It is not known what her name is at first, but she reveals it to Himari, who seems to know her in the past. She is also impersonative to Mitsuki. In episodes 34-36, her secret is finally exposed as she reveals her true form as Princess Aipri and also reveals that she is actually Mugi-chan, Himari's PriUsa plush. In Episode 45, it was revealed that Tsumugi is not a real human but an AI avatar, she can only be found in the Aipriverse and not in the real world. In order to compete against Dark Quartet Star, Tsumugi sacrifices herself to earn her victory, which causes her to disappear leaving her AiPri Bracelet dropped in the real world. In episode 48, thanks to Himari and her friends after gaining the Friend Energy of 10,000 friends to charge Tsumugi's bracelet with their performances, Tsumugi has revived and is better than ever, often she is able to talk in the real world via Mugi-Chan. Her theme color is milky yellow, and her preferred brand is Flower March.

Quartet Star

Sakura Ichijōji (一条寺サクラ)
A competitive but well-caring second-year student in Private Paradise Academy, who is the president of the student council, and lives in the school's East Rose girls dormitory, who is also the leader of the dormitory. She speaks in a tomboyish tone. She is very popular in the school. Her theme color is ruby red, and her preferred brand is Scarlet Butterfly.
Tamaki Nikaido (二階堂タマキ)
An elegant and beautiful second-year student in Private Paradise Academy, who is the vice president of the school council, and lives in the school's East Rose girls dormitory. She speaks politely. Her theme color is royal blue, and her preferred brand is Rosession.
Airi Mitsuba (三ツ葉アイリ)
A second-year student in Private Paradise Academy, who is the treasurer of the student council, and lives in the school's West Lily girls dormitory, who is also the leader of the dormitory. She is full of energy and loves to make people laugh. She speaks in a Kansai accent. Her theme color is fresh green, and her preferred brand is RAINBOW CANDY.
Rinrin Shinomiya (四之宮リンリン)
A second-year student in Private Paradise Academy, who is secretary of the school council, and lives in the school's West Lily girls dormitory. She is good at data analysis, and also speaks politely. Her theme color is vivid orange, and her preferred brand is Bear Bear Bear.

Love JurieL

Juria Igarashi (五十嵐じゅりあ)
A friendly and cheerful first-year student in Private Paradise Academy, she debuts during the second season as a popular AiPri model known for her charismatic appearance. She lives in the school's West Lily girls dormitory. She loves photo shoots and hates to read. Her theme color is shiny gold, and her preferred brand is CUTIE CARAT.
Elle Rokudo (六堂える)
A reserved first-year student in Private Paradise Academy, she debuts during the second season as a secret novelist on AiPrigram. She lives in the school's West Lily girls dormitory and shares her bedroom with Juria, who she doesn't initially get along with. She loves to read, her desk is always full of books and she usually takes notes of what happens near her in order to find the inspiration for her stories. Her theme color is shiny silver, and her preferred brand is CUTIE CARAT.

Jumping Rocket

Subaru Nanaura (七浦すばる)
A very popular male AiPri who debuts during the second season. He is produced by his older sister Oto-P and he's told to act like a prince in order to boost the popularity of his public image, but he later transfers from an AiPri School to the Paradise Academy as a first-year student to find his true self. Subaru is actually laidback and he enjoys to play soccer and to collect cute stuffed animals. He is secretly afraid of frogs. His theme color is cool navy, and his preferred brand is Future School.
Otome Nanaura (七浦おとめ)
Subaru's older sister who debuts during the second season and who is known in AiPri Verse as "Oto-P". Her biggest goal is to produce her little brother but, curiously, she never made her AiPri debut before. When Subaru tries to run away from her by transferring to the Paradise Academy she also enrolls as a second-year student in order to be closer to him. She knows a lot of cute life hacks. Her theme color is otome pink, and her preferred brand is Future School.

VIVI & CHII

Chii Mamiya (真実夜チィ)
An attention-seeking first-year student in Private Paradise Academy, who is Himari and Mitsuki's classemate, and lives in the school's East Rose girls dormitory. She is A self-proclaimed "Super Rookie" as she experienced when it comes to Aipri. She loves rock music and is good at playing the electric guitar. Her theme color is pastel purple, and her preferred brand is Love My Music.
Vivi Hachioji (八王子ビビ)
An animal lover first-year student in Private Paradise Academy who debuts during the second season. She admires Chii and wishes to become an AiPri just like her. Sometimes she ends her sentences with an animal sound when she speaks. Her theme color is hot red, and her preferred brand is Love My Music.

Luminous Flora

Ring Clover (リング・クロバー) / Wako Sarashina (更科わこ)
, Nagisa Saitō (Wako)
The mysterious princess of the palace that suddenly appeared in AiPri Verse. Together with her Imuu butler Shitsumuu she judges and organise the AiPri Contest. They seem to be the only ones who know the secret behind the Buzzlume transformations. Later, she befriends Tsumugi and together, they create an unit named Luminous Flora. In episode 88, it turns out that Ring is actually Wako, a clumsy teacher at Paradise Academy who is often seen at the library. She is also teacher Shoma's younger sister and Mitsuki's childhood friend, whom she, as Ring, gave her wings.
As Ring, her theme color is eternal white, and her preferred brand is Princess Ring.

Imuu

The Imuu (アイムゥ) are the mascots of the series who are AIs that live inside of the AipriVerse to serve as partners to the Aipri Idols in the AiPriverse. Each of them have a different personality and tone of voice, but do not generally have a name.

Himari's Imuu (ひまりのアイムゥ)

Himari's partner who is pink and has a red heart-shaped antenna. They are cute and friendly, and end their scentences with "Mu".

Mitsuki's Imuu (みつきのアイムゥ)

Mitsuki's partner who is light blue and has a yellow crescent-shaped antenna. They are energetic, and speaks in a somewhat tomboyish tone.

Tsumugi's Imuu (つむぎのアイムゥ)

Tsumugi's partner who is yellow and has a green clover-shaped antenna.

Sakura's Imuu (サクラのアイムゥ)

Sakura's partner who is red and has a purple butterfly-shaped antenna. Like Sakura, they speak in a tomboyish tone.

Tamaki's Imuu (タマキのアイムゥ)

Tamaki's partner who is blue and has a magenta rose-shaped antenna. They are gentle and somewhat speak in a drawn-out, polite manner.

Airi's Imuu (アイリのアイムゥ)

Airi's partner who is green and has a purple candy-shaped antenna. Like Airi, they speak in a Kansai dialect.

Rinrin's Imuu (リンリンのアイムゥ)

Rinrin's partner who is orange and has a yellow bear-shaped antenna.

Chii's Imuu (チィのアイムゥ)

Chii's partner who is purple and has a pink music note-shaped antenna.

Juria's Imuu (じゅりあのアイムゥ)

Juria's partner who is gold and has a diamond-shaped antenna.

Elle's Imuu (えるのアイムゥ)

Elle's partner who is silver and has a diamond-shaped antenna.

Subaru's Imuu (すばるのアイムゥ)

Subaru's partner who is blue and has a planet-shaped antenna.

Otome's Imuu (おとめのアイムゥ)

Otome's partner who is pink and has a planet-shaped antenna.

Vivi's Imuu (ビビのアイムゥ)

Vivi's partner who is white and has a paw-shaped antenna.

Shitsumuu (シツムゥ)

Princess Ring's partner and butler who is pastel purple, has a bell-shaped antenna, a mustache and a bow tie. He organize and judges the AiPri Contest in order to awake Ring.

type	tv series
director	Junichi Fujisaku Kentarō Yamaguchi
writer	Gigaemon Ichikawa
music	Izumi Mori
studio	OLM, Inc. DongWoo A&E
network	TXN (TV Tokyo)
first	April 7, 2024
last	March 29, 2026
episodes	102
episode list	List of Himitsu no AiPri episodes

Plot

Season 1: Secret Arc

Season 2: Ring Arc

Characters

Secret Friends∞ / Poppin' Dreamin'

Quartet Star

Love JurieL

Jumping Rocket

VIVI & CHII

Luminous Flora

Secret Friends∞ / Poppin' Dreamin'

Quartet Star

Love JurieL

Jumping Rocket

VIVI & CHII

Luminous Flora

AiPriverse

Imuu

Paradise Academy

AiPri's family members

Others

Crossover Characters

Media

Arcade game

Anime

Film

Video game

References