Current allocation
Channel 62 returned to the air on October 31, 1984, as WASV-TV. Originally locally owned, even though it was licensed as a full-power outlet, the station initially operated at low-power, simulcasting WGGS-TV. This was necessary in the days before cable gained much penetration in this vast market, much of which is very mountainous. WASV began to run infomercials and shop-at-home programming in the early 1990s.
It was sold to Pappas Telecasting (which previously owned WHNS) in 1995 and began to transmit its analog signal at full-power in 1996. At that time, Pappas entered into a local marketing agreement with CBS affiliate WSPA-TV (channel 7), which took control of WASV's programming and airtime. In October 1997, WASV became the market's WB affiliate, taking the affiliation from WSPA, which carried the network on a secondary basis beginning at the network's launch in January 1995. At the same time, the station also became a secondary affiliate of UPN, which had similarly been carried on a secondary basis by WHNS. The station branded on-air as "The New 62" from 1997 to 2002, which was then changed to "Super 62" in 2002, lasting until early 2004. From 1998 to 2000, WASV aired sporting events from CBS and NBC that those networks' local affiliates WSPA and WYFF (channel 4) preempted in favor of regional college sports, breaking news or severe weather coverage, annual telethons, or other local programming.
The WB affiliation moved to rival WBSC (channel 40, now WMYA-TV) on September 6, 1999, and WASV became a full-time UPN station, branding as "UPN 62." WASV continued its LMA with WSPA even after the latter station was sold to Media General in 2000. Channel 62 was purchased by Media General outright in 2002, creating the market's first television duopoly. From 1997 to 1998, WASV signed off nightly from around midnight until 7 a.m. Later in 1998, it began broadcasting 24 hours a day with the addition of a block of programming from the Shop at Home Network during the overnight hours. In late-2005/early 2006, the station dropped Shop at Home programming, and replaced it with a mix of off-network sitcoms and court shows in the overnight during the week, and off-network dramas and sitcoms as well as movies on weekends.
On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW.[4][5] On March 2, 2006, Sinclair Broadcast Group announced that WBSC would become an affiliate of another new network, MyNetworkTV, which launched on September 5. Nearly four weeks later on March 28, it was confirmed WASV would join The CW.
Corresponding with the upcoming network change, the station officially changed its call letters to WYCW on May 22, 2006. However, it continued to use the WASV call sign on-air until UPN officially ceased operations on September 15, 2006. When The CW launched on September 18, the station rebranded itself as "Carolinas CW". In recent years, WYCW has been carried on cable in portions of the Columbia, South Carolina, market, as well in the South Carolina side of the Augusta, Georgia, market (including Aiken and North Augusta).[6]
On September 8, 2015, Media General announced that it would acquire the Meredith Corporation, owner of WHNS, for $2.4 billion to form Meredith Media General. Since WSPA and WHNS were among the four highest-rated stations in the market in total day viewership, the merged company would have been required to sell either WSPA or WHNS to comply with FCC ownership rules as well as recent changes to those rules regarding same-market television stations that restrict sharing agreements. WYCW was the only one of the three stations affected by the merger that could have been legally acquired by Meredith Media General either by maintaining the existing duopoly with WSPA or by forming a new duopoly with WHNS, as its total day viewership ranks below the top-four ratings threshold.[7][8] That sale was canceled on January 27, 2016, in favor of a sale of Media General to the Nexstar Broadcasting Group, and WSPA and WYCW became part of "Nexstar Media Group."[9] The deal was approved by the FCC on January 11, 2017, and it was completed on January 17.[10]
