CBS Sports

CBS Sports is the American sports programming serving as the flagship property of the CBS Entertainment Group division of Paramount Skydance that is responsible for sports broadcasts carried by its broadcast network CBS and streaming service Paramount+, as well as the operator of its cable channel CBS Sports Network and its streaming channel CBS Sports HQ. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studios 43 and 44 of the CBS Broadcast Center on W 57th Street.

Formed on April 11, 1955, CBS' premier sports properties include the NFL, Big Ten football, NCAA Division I college basketball (including alternating-year telecasts of the NCAA men's basketball tournament), PGA Tour golf, the Masters Tournament, the PGA Championship, SailGP and the UEFA Champions League.

CBS Sports was honored at the 59th Annual Technology and Engineering Emmy Awards for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content for Interactive Use for its program March Madness on Demand.

On April 2, 2026, it was announced that Paramount Skydance plans to merge CBS Sports and TNT Sports once the acquisition of Warner Bros. Discovery is completed.[2]

Programs throughout the years

Notable personalities (past and present)

Presidents of CBS Sports

• Robert Wussler (1976–1978)
• Frank M. Smith, Jr. (1978–1980)
• Van Gordon Sauter (1980–1981)[13]
• Neal Pilson (1981–1984)[14]
• Peter Lund (1984[15]–1986)[16]
• Neal Pilson (1986–1994)[14]

CBS Sports Network

CBS Sports Network is a sports-oriented American digital cable and satellite channel that is operated by Paramount Skydance through CBS Sports. Launched as the National College Sports Network in 2002, then renamed as College Sports Television in 2003, CBS's then-parent company Viacom acquired the network in 2005 and later renamed it CBS College Sports Network in 2008. The network had always focused on college sports, but in 2011, CBS rebranded the network as CBS Sports Network as a move to reposition the network to include mainstream sports—including coverage of minor professional sports leagues such as the Arena Football League and Major League Lacrosse, although college sports are still aired frequently by the network.

CBS Sports Radio

CBS Sports Radio was a sports radio network that launched on September 4, 2012, with hourly sports news updates. It began offering a full 24-hour schedule of sports talk programming on January 2, 2013.[19] CBS Sports Radio was originally owned by CBS Radio, with Westwood One handling distribution and marketing of the network. Sports radio stations that were owned by Entercom (now Audacy) and Cumulus Media carried part of the full schedule of programming, while eight Entercom-owned stations carry network programming throughout the day. In addition to carriage on terrestrial stations, CBS Sports Radio streamed its programming on the internet.[19] CBS issued a cease and desist order in early April 2024 to all remaining affiliates informing them to cease using the CBS trademark by April 15 (CBS Radio had merged with Entercom in 2017 and CBS/Paramount Global has allowed use of the CBS name and Eyemark logo under a limited license to expire in late 2037; it withdrew permission for the use of the Eyemark by CBSSR at the end of 2019). Since then, Audacy has owned and operated the remnants of the network under the brand Infinity Sports Network, utilizing the name of a forerunner company, Infinity Broadcasting.[20]

CBS Sports HQ

On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel modeled after CBS News's streaming news channel.[22]

CBS Sports Digital

The online arm of CBS Sports is CBSSports.com. CBS purchased SportsLine.com in 2004, and today CBSSports.com is part of Paramount Streaming. On February 26, 2018, following up on the success of their online news network CBSN, CBS Sports launched CBS Sports HQ, a 24/7, online only, linear sports news network. The network focuses entirely on sports news, results, highlights and analysis.[23] (CBS Sports college sports and golf programming that it distributes over the air is generally made available for free via separate streams, as are a limited number of NFL national telecasts; the remainder requires a Paramount+ (formerly CBS All Access) subscription to be viewed online, with CBS Sports Network programming requiring a TV Everywhere subscription.)

Branding

On August 31, 2013, CBS Sports rolled out its previous graphics and animation package that was first used in the network's coverage of Super Bowl XLVII. Additionally, in compliance with the Active Format Description #10 code, CBS Sports switched to a 16:9 aspect ratio letterbox presentation used for all sports programming, including the SEC on CBS and the NFL on CBS broadcasts.

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50, and was intended to provide consistency between the division's platforms. It replaced an existing logo that had dated back to 1981.[24][25] In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the components of the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface. The implementation of the branding by CBS Sports launched during the lead-up to Super Bowl LV, which introduced a new on-air graphics package that conforms to the corporate design language.[26][27]

Main competitors

• ESPN
• ABC
• ESPN
• ESPN2
• ESPNews
• ESPNU
• ESPN app
• ACC Network
• SEC Network
• Fox Sports
• Fox
• FS1
• FS2
• Big Ten Network

External links