2006–2015
On May 16, 2006, Shop at Home's parent, the E. W. Scripps Company, announced that the network would suspend operations, effective June 22.[10] However, Shop at Home temporarily ceased operations one day early than said target date on June 21, WMFP then switched to Jewelry Television (and, on June 23, to a mixture of both networks). On September 26, 2006, Scripps announced that it would sell its Shop at Home stations, including WMFP, to New York City-based Multicultural Television for $170 million.[11] The sale of WMFP was finalized on April 24, 2007. Before the sale announcement, the station entered into discussions to affiliate with MyNetworkTV (a broadcast network created by News Corporation as a competitor to The CW, both of which launched in September 2006).[12] MyNetworkTV instead chose to affiliate with WZMY-TV (channel 50, now WWJE-DT).
In May 2007, Multicultural took over WMFP, and switched the station to a mix of infomercials and home shopping network Gems TV; the Gems TV affiliation was dropped a year later. On May 12, 2009, it was announced that WMFP would affiliate with Retro Television Network (RTN).[13] RTN programming was added to the station's second digital subchannel on May 20, though with its station identification showing the channel as 18.1. The next day, WMFP began showing RTN content on the main channel as well (RTN was subsequently rebranded as RTV).
After Multicultural ran into financial problems and defaulted on its loans, WMFP was placed into a trust;[14] in 2011, the station, along with KCNS in San Francisco, was sold to NRJ TV (a company unrelated to European broadcaster NRJ Radio).[15] The sale was consummated on May 13, 2011.[16] NRJ TV affiliated the station with MeTV on December 15, 2011,[17] moving RTV to the second subchannel exclusively.
On October 1, 2012, WMFP switched its primary channel affiliation to lifestyle network Plum TV; WCVB-TV (channel 5) assumed the MeTV affiliation for the Boston market on that date as part of a group affiliation deal with that station's owner Hearst Television.[18] On or around May 13, 2013, WMFP became affiliated with Cozi TV on its main channel. In June 2013, the station briefly added a secondary feed of Cozi TV on digital subchannel 62.3 (which aired Cozi TV programming without the infomercial preemptions seen on digital channel 62.1, but presented in a horizontally compressed picture format).
By November 2014, WMFP's lineup placed Cozi TV on both 62.1 and 62.2 (with 62.2 airing Cozi TV without interruption), VIETV on 62.3, and MGM-owned The Works on 62.4. In January 2015, VIETV was dropped and The Works was moved to subchannel 62.3.
