WHEC-TV (channel 10) is a television station in Rochester, New York, United States, affiliated with NBC. Owned by Hubbard Broadcasting, the station maintains studios on East Avenue in Downtown Rochester and a transmitter on Pinnacle Hill in Brighton.
History
In March 1953, the Federal Communications Commission (FCC) awarded the construction permit of Rochester's second VHF station to two local firms who competed for the open channel. In what was the first arrangement of its kind, the Gannett Company, then the Rochester-based publisher of the Democrat and Chronicle and the Times-Union and owners of CBS Radio Network affiliate WHEC (1460 AM, now WHIC); and the Veterans Broadcasting Company, owners of WVET radio (1280 AM, now WHTK), were granted shared operation of channel 10; the two separately owned stations would use the same broadcast license and transmitter, but broadcast from separate studios.[3][4]
Both stations–Veterans-owned WVET-TV, based at the Central Trust Building; and Gannett-owned WHEC-TV, with studios at the Rochester Savings Bank building, both in downtown Rochester–commenced operations on November 1, 1953.