Vuse (pronunciation: ) is an American brand of electronic cigarettes introduced in 2013. They are produced and marketed by the Reynolds American tobacco company and globally by its parent company, British American Tobacco (BAT). Products were previously also marketed internationally as Vype, originally launched by BAT before its acquisition of Reynolds American, until 2021.[1]
History and products
Reynolds American launched Vuse in a June 2013 press conference, the first time the company had launched a product with a press conference in two decades.[2][3] R.J. Reynolds promoted Vuse with print, direct mail, and TV advertising, the latter of which is highly unusual for tobacco products in the United States.[3]