Vita Coco

The Vita Coco Company, doing business simply as Vita Coco, is an American beverage company which mainly sells coconut water. The largest brand globally in coconut/plant waters, Vita Coco has operations in 31 countries as of 2016.[2] It is a benefit corporation.[3] The company is owned by All Market Inc.[4]

History

Vita Coco was started after Michael Kirban and Ira Liran[5] met two Brazilian women in a New York City bar in 2003 and asked them what they had missed the most about their home country, with them answering coconut water. Noticing that there could be a potential business in bringing the drink to the States, the two thought about starting a business, but Liran sold everything he owned, married one of the Brazilian women, and went to Brazil. On a visit to Brazil to see Liran, Kirban noticed the prevalence of coconut water in many of the stores he went to, and decided to enlist Liran's help to start the company, succeeding in 2004.[6]

Products

Coconuts

Vita Coco's coconut water is mainly sourced from Asia, with two-thirds coming from the continent and the other third being from Latin America.[3]

The original coconut water also comes in Pineapple and Peach & Mango flavors.

There are six main variations of coconut water, not including flavors:[15][3]

The company also sells a drink mix which is designed to stimulate hydration, containing antioxidants, vitamins, and electrolytes. It comes in Watermelon, Orange, Lemon Lime, and Coconut flavors.[15] In a collaboration with rum brand Captain Morgan and Jamaican singer Shenseea, Vita Coco created Vita Coco Spiked in 2023, which was available in Piña Colada, Strawberry Daiquiri, and Lime Mojito.[17]

Vita Coco partnered with the Australian café chain Bluestone Lane in June 2023 to create the Coconut Water Cold Brew, which combined the chain's signature Flagstaff brew with coconut water from Vita Coco. It was sold only in Bluestone Lane's cafés.[18]

In 2024, Century Pacific Food entered into a multiyear coco product contract to supply Vita Coco with 90 million liters of coconut water until 2029. "The contract covers additional volume requirements by Vita Coco, which will entail new capacity requiring a capital expenditure investment of some $40 million creating 1,500 manufacturing jobs", CNPF Vice President Noel Tempongko Jr. said. The new contract is supplemental to the 2020 agreement. "Our mutual ambition to serve consumers better with healthier products has taken us to new heights in innovation and quality," Vita Coco CEO Jonathan Burth stressed.[19][20]

Pressed, which has more coconut flavor
Coconut Juice, which comes in a can and contains the pulp
Milk, which is coconut milk, has no dairy
Comes in Original and Vanilla flavors
The Barista variety is creamy and is meant to be added to coffee. It is also a partnership with coffeehouse chain Alfred Coffee.[16]
Farmers Organic, which uses only organic coconuts
Boosted, which is caffeinated
Super Sparkling, which is carbonated

Other products

In addition to the coconut water which the brand is known for, the company has other side products such as Runa, a sports drink mixed with Ilex guayusa, a caffeinated holly tree, which it acquired in 2018, Ever & Ever, aluminum-canned water, and PWR LIFT, water infused with protein, which were founded in 2019 and 2021, respectively.[3]

trade name	The Vita Coco Company
type	Public
traded as	nasdaq: COCO S&P 600 component
industry	Drink
founded	2004
founder	Michael Kirban Ira Liran
hq location	250 Park Avenue South, New York City, NY 10003
brands	Vita Coco · Runa · Ever & Ever · PWR LIFT
revenue	US$427.79M (2022)‡R1R‡
owner	All Market Inc.
website	https://vitacoco.com/

History

Products

Coconuts

Other products

Philanthropy

Advertising

Celebrity endorsements

Controversies

External links

References