Viceroy is an American brand of cigarettes, currently owned and manufactured by R. J. Reynolds Tobacco Company in the United States and British American Tobacco outside of the United States.
History
Viceroy was introduced by Brown & Williamson in 1936 and was the world's first cork-tipped filter cigarette.[1] It was a mid-priced brand at the time, equivalent to B&W's Raleigh cigarettes flagship brand, but more expensive than Wings cigarettes introduced by B&W in 1929.[1]
In 1952 Viceroy was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced.
In 1979, Viceroy introduced a low tar version called Rich Lights.[2]