Vestel

Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in electronics,[2] major appliances and information technology. Vestel's headquarters and production plant are located in Manisa, while since 1994 the company's parent conglomerate is the Istanbul-based Zorlu Holding.[3]

Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets.[4] As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market.[4] Vestel also has a subsidiary brand Vestfrost, used for white goods, and Luxor, used for televisions, sold in the Nordic countries. In 2014, Vestel entered the smartphone market.[5]

Most TVs produced by Vestel are sold under licensed brand names such as Toshiba,[6] Hitachi, Polaroid, JVC, Bush, Alba, Finlux, Panasonic, Techwood, Vortex and many own brand labels.

History

Vestel was founded in 1984 and acquired by Zorlu Group in 1994.[7]

See also

References

  1. Annual Report 2023 www.vestelyatirimciiliskileri.com^
  2. Vestel founds e-mobility division and announces MCS charger electrive.com, retrieved 2024-11-04^
  3. History www.zorlu.com.tr, retrieved 2024-11-04^
  4. Businessweek: "The Unknown TV Giant"^
  5. Turkish company launches new model smartphone - Latest News Hürriyet Daily News, 2015-11-17, retrieved 2024-11-04^
  6. Vestel Ticaret signs brand license agreement with Toshiba Visual Reuters, 1 September 2016, retrieved 2024-11-04^
  7. Vestel Group Corporate Profile > About Us > Home > Vestel Investor Relations www.vestelinvestorrelations.com, retrieved 2024-09-19^