Veev (stylised as VEEV) is a brand of electronic cigarettes (e-vapor products) manufactured by Philip Morris International (PMI). The Veev originated as an element of the broader Iqos portfolio, under the name Mesh. The reworked product under the Veev brand was gradually rolled out from 2020 onwards. It currently consists of a disposable product named Veev Now and a reusable product named Veev One.
History
Philip Morris International announced in November 2013 its intention to enter the electronic cigarette market by developing its own technology.[1] It also acquired the UK's largest e-cigarette manufacturer Nicocigs in 2014, which owned the 'Nicolites' and 'Vivid' brands. These products were distributed by PMI's UK affiliate until 2019.[1][2] In 2015, PMI also entered into an agreement with Altria to distribute its "MarkTen" e-cigarettes, which PMI renamed "Solaris", in