Iconix Brand Group
In October 2012, Nike announced that it had agreed with Iconix Brand Group to sell Umbro for US$225 million.[14][15] The acquisition was completed in December 2012.[16]
In February 2014, it was announced that Umbro would supply Everton from the start of the 2014–15 football season.[17] This was the first new club announcement since Iconix Brand Group bought Umbro, and was followed by the announcement of similar deals with Hull City and French clubs Lens and Nantes. On 9 June 2014, Derby County announced that their kits for the 2014–15 season would be made by Umbro.
Later in 2014, Umbro announced deals to supply a number of teams, including the Serbia national football team, the Malawi national football team,[18] Vasco da Gama and Grêmio.[19]
In February 2015, Dutch Eredivisie champions PSV announced a new kit deal with Umbro, replacing PSV's previous deal with Nike, which had been in existence since 1994. The deal coincided with PSV's return to the UEFA Champions League after a six-year absence.[20]
In late April 2015, West Ham United announced a new five-year agreement with Umbro as the club's official technical partner. This agreement included creating a commemorative kit for the Hammers' final year in the historic Boleyn Ground.[21]
In early December 2015, German club 1. FC Nürnberg announced a long-term kit deal with Umbro as the club's official kit supplier, replacing Adidas.[22]
In May 2016, it was announced that Umbro had become the technical sponsor of Blackburn Rovers[23] in a five-year deal. It would also return to making AFC Bournemouth's kit after two occasions in the 1970s and 1980s for the 2017–18 season.
In June 2017, seven-time German champion FC Schalke 04 announced a five-year deal with Umbro, replacing Adidas after 55 years. Also in December 2017, Umbro announced a deal with the Jamaica national team.[24]
In Europe, Iconix holds a brand licensing agreement with Scottish company GL Dameck Ltd to produce Umbro clothing and products. On 25 March 2024, it was reported that GL Dameck had sublicensed the Umbro brand to Manchester based Castore, the latter became the sole licensee for Umbro Professional Team Sports apparel, enabling them to distribute the Umbro brand across several key European markets.[25]
