Lotto Sport Italia is an Italian sports equipment manufacturer based in Trevignano, near Treviso. The company manufactures and commercialises sporting and casual clothing and footwear (including sneakers, and football boots). Its clothing line includes T-shirts, jackets, shorts, leggings, and goalkeeper gloves.
History
Lotto was established in 1939 by the Caberlotto family (who were the owners of the football team F.C. Treviso) in Montebelluna, northern Italy, the world centre of footwear manufacturing. In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Sports clothing was the company's next venture. In the first ten years, Lotto focused on the Italian market; during its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit (Martina Navratilova, Boris Becker, Thomas Muster, and Andrea Gaudenzi).
In the 1980s, Lotto moved on to broaden its business base by competing among the then-small group of manufacturers of football boots and clothing.