Looney Tunes Meals were a line of frozen dinners introduced by Tyson Foods in 1990. They were based on the characters from the eponymous Warner Bros. cartoon franchise[1][2] and targeted primarily at children. The meals were discontinued in late 1993 because of declining sales.
History
Released to coincide with Bugs Bunny's 50th birthday, the meals came packaged in blue boxes that featured a Looney Tunes character on the front, and were often marketed as coming with small prizes, including comic books, trading cards, and stickers.[3] They came in a tray divided into three sections: a main course, a side dish, and a dessert (in some cases, there would instead be two side dishes included in place of the dessert).[4] Instructions for the dinners stated they were to be heated in the microwave for 2 minutes, rotated, heated for another 1–2 minutes, then given an additional 2–3 minutes to cool off before serving, making for 5–7 minutes of preparation.[5] These meals were similar to Kid's Kitchen and Kid Cuisine, other popular frozen dinner brands aimed at children from the time.[6]
Varieties
The meals were originally released with eight variations, with several other entries being introduced in later years. There would also be a pasta sub-variety in the line, introduced around 1992. In later releases for some of these meals, the side dishes would be changed or altered.
- Bugs Bunny Chicken Chunks – chicken nuggets, macaroni and cheese, and carrots[10]
- Bugs Bunny and Tasmanian Devil Pasta – beef ravioli in tomato sauce
- Daffy Duck Spaghetti and Meatballs – spaghetti and meatballs in tomato sauce, corn, and oatmeal cookies[11]
- Daffy Duck and Elmer Fudd Pasta – pasta in pizza sauce with pepperoni
- Elmer Fudd Turkey and Dressing – turkey breast with dressing and gravy, green beans, and fudge cookies[12]
External links
References
- Yasuda, Gene, Companies See Cold Cash in Courting Young Taste Buds, Los Angeles Times, San Diego County Edition, July 17, 1990, Business section, Part D, page 2A. Retrieved February 15, 2011^
- Grodner, Terri, How nutritious are TV dinners for tots?, Environmental Nutrition, October 1, 1990. Retrieved February 15, 2011^
- Blonz, Edward R., Ph.D., Kids' TV meals require scrutiny