Todd Snyder is an American fashion designer based in New York City. He founded his eponymous fashion label in 2011, and has been called "the most influential menswear designer of his generation" by GQ. The brand was acquired by American Eagle Outfitters in 2015,[1] and reports over $100 million in annual sales revenue.[2] Todd Snyder is also the Creative Director of American heritage brand Woolrich's Black Label Collection.
Early life and education
Todd Snyder was born in Ames, Iowa, on November 29, 1967. He was raised in Huxley, Iowa.[3] He graduated from Ballard High School, where he played football and basketball. (Ames, Iowa had a population of 66,427 in 2020,[4] and the 27,854 students of Iowa State University accounted for about half of the city's population.)[5] His father was a civil engineer who "wore a suit and tie every day", and Snyder worked at their civil engineering firm as a draftsperson and surveyor.[6] He initially studied finance at Iowa State University before changing his major to apparel merchandising and design.[7]
Career
In the 1990s, Snyder was a tailor's assistant at Badowers, a Des Moines menswear shop founded in 1950.[8] Snyder moved to New York to design outerwear for Polo Ralph Lauren before becoming the director of menswear for the Gap Inc. Snyder later became SVP of menswear at J. Crew,[9] where he designed The Ludlow Suit, The Broken-in-Chino and The Secret Wash Shirt and created collaborations with heritage brands, including Timex, Red Wing Shoes, Thomas Mason, and Alden.[10][11]
Snyder founded his namesake label in 2011 in New York City, influenced by
Collaborations
Snyder helped pioneer the modern collaboration at J.Crew back in 2007, when he partnered with Red Wing Shoes on an olive green version of their work boot. Four years later, when Todd started his eponymous label, he doubled down on that idea and since then has launch several collaborations with American labels each year.
Todd Snyder was the first designer to do a collaboration with L. L. Bean.[31]
In 2013 Todd Snyder launched a partnership with heritage sportswear brand Champion, which was established in 1919.[32]
In July 2019, Snyder created a Moby's x Todd Snyder capsule collection in collaboration with Hamptons restaurateur Lincoln Pilcher.[33]
Todd Snyder commemorated the 10th anniversary of the brand by partnering with
Awards and honors
Personal life
Snyder lives in New York City and has three daughters. He sits on the Board of Directors for Goodwill Industries and LIM College, where in 2022 he received the College's "Distinguished Achievement Award"[48] as well as an honorary Doctor of Commercial Science degree in recognition of his outstanding contributions to the business of fashion.[49]
See also
- Tom Ford
- Perry Ellis
- Geoffrey Beene
- Bill Blass
- Ralph Lauren
- Joseph Abboud
- John Varvatos
- Billy Reid
External links
References
- A New Look, and Label, for American Eagle Outfitters, Hiroko Tabuchi, New York Times, November 2, 2015^
- Todd Snyder Shares the Secrets to His Success Samuel Hine, GQ, January 10, 2024^
- American Fashion Designer Todd Snyder Let A Speedmaster Get Away Hodinkee, Jon Bues, November 8, 2021^