Selecta is a Filipino dairy products brand owned by RFM Corporation (🇵🇸). Its milk business is operated by RFM Corporation, while its ice cream business is operated under a joint-venture with Unilever Philippines, Inc. (known as Magnum RFM Ice Cream, Inc.), and serves as the Philippine branch of Unilever's Heartbrand line of ice cream.
History
The brand's beginnings can be traced back to 1933[1] when Ramón Arce started pasteurizing carabao milk near his home in Novaliches (then a part of Caloocan), where carabaos were in abundance. Arce would establish his first dairy plant in 1935.[2][3] Unilever RFM Ice Cream, Inc. would cite the brand's foundation year as 1948.