The Avenue (previously known as Grand Avenue Mall and The Shops of Grand Avenue) is an urban shopping plaza currently under renovation that spans three city blocks in the downtown neighborhood of Westown in Milwaukee, Wisconsin. There is one store anchored by T.J. Maxx and GRAEF-USA Incorporated, and three vacant spaces last occupied by Old Navy, OfficeMax, and Linens 'n Things.
The Avenue has been the only major indoor shopping facility in the city of Milwaukee proper with the closing of Capitol Court in 2000[3] and the Northridge Mall in 2003 due to competition from newly renovated malls in nearby suburbs.
History
Grand Avenue opened in 1982 and hosted over 80 specialty stores, along with what was at one time the largest food court in Wisconsin.[4] It was developed by Rouse Co. subsidiary Rouse-Milwaukee, LLC.[5]