The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.[1]
The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products.[2] The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia. The company entered a partnership with razor company Gillette with some The Art of Shaving franchises owned by Gillette.[3]
Procter & Gamble purchased The Art of Shaving in 2009.[4][5] It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits [6] The company closed its last physical location in Orlando, Florida on January 2, 2024.[7]
External links
References
- Harry Hunt III. The Kind of Shave You Can't Get at Home The New York Times, 2005-11-05, retrieved 2011-04-24^
- The Art of Shaving - History retrieved 2008-12-27^
- Linda Laban. Looking good, dude, head to toe Boston Globe, 2008-03-27, retrieved 2008-12-27^
- P&G buys high-end brand The Art of Shaving Reuters, 2009-06-03, retrieved 2018-08-16^
- Andrew Adam Newman. Art of Shaving Promoted as a Brotherhood Brand The New York Times, 17 November 2010, retrieved 2018-08-16^
- Barrett J. Brunsman. Exclusive P&G to close most Art of Shaving stores^
- The Art of Shaving to permanently close at Disney Springs www.wdwmagic.com, retrieved 2024-07-26^