TechStyle Fashion Group

Overview

former name	JustFab Inc.
type	Private
founded	March 2010
founder	Don Ressler Adam Goldenberg
area served	United States, Canada, United Kingdom, Germany, France, Spain, Sweden, Denmark, Netherlands, Australia, Belgium, Austria
key people	Adam Goldenberg (CEO)
industry	E-commerce
products	Shoes, handbags, jewelry, denim, activewear, lingerie, children's apparel
services	Fashion membership, marketing, merchandising
divisions	FabKids Fabletics JustFab ShoeDazzle Savage X Fenty
website	http://www.techstyle.com/
footnotes	‡R1R‡

TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics.[2][3][4] Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim.[5][6] It offers a personalized shopping experience based on members' indicated fashion preferences. As of 2019 the company has over 5 million paying VIP members, earning revenues of $800 million.[7]

History

JustFab was founded by Don Ressler and Adam Goldenberg in March 2010.[9] JustFab continued international expansion into Spain and France after acquiring The Fab Shoes in May 2013.[10] A television show about TechStyle brand JustFab and Simmons titled "Kimora: House of Fab" premiered on the Style Network in January 2013. The show covered daily life at the JustFab offices, Simmons’ role as president and creative director, and the duties of the company's marketing, merchandising, and public relations departments.[11][12]

In August 2016, the company was officially rebranded from JustFab, Inc. to TechStyle Fashion Group.[13] Its portfolio of brands operate under the subscription model, and collaborate with celebrities and influencers to build capsules that resonate with their consumer base.[14] Its brands have collaborated with Demi Lovato, Kelly Rowland, Maddie Ziegler, Rita Ora, and Normani.[15][16][17][18]

In August 2017 JustFab was issued an ASA ban for luring customers into a subscription via a promotion on its website.[19]

In August 2020, TechStyle Fashion Group donated $1.5 million worth of clothing apparel to Good360 with the purpose to lessen excess inventory waste, with the bulk of the apparel being returned clothing.[20]

In 2020, JustFab was included on Elite Daily’s list of plus-sized brands to try.[21] In July 2020, TechStyle Fashion Group Named Nina Fuhrman Chief Merchant for JustFab and ShoeDazzle.[22] Singer Kelly Rowland produced a capsule for office clothing and lounge wear through JustFab in 2020.[23]

FabKids

In January 2013, TechStyle, then JustFab, acquired children's fashion-subscription company FabKids. Despite the similarity in their names, there was no previous association between the two companies.[24][25] In September 2020, Entertainment Tonight Online named FabKids on a list of the best kids shoes on the market.[26]

Shoedazzle

TechStyle (then JustFab) acquired rival shoe subscription service ShoeDazzle in August 2013, but the two companies continued to run as separate brands.[27] In July 2020 ShoeDazzle was recognized by Forbes for its personalized loyalty program following collaborations with Jessie James Decker, Erika Jane,

TechStyle Fashion Group

History

FabKids

Shoedazzle

Membership Model

Membership Lawsuits

References

Fabletics

Savage X Fenty

Funding