ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.[1][2]
History
The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.[1]
In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO.[2] Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.[2]
In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.[3]
In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.[4]
References
- Kim Kardashian's ShoeDazzle gets $40 million financing Los Angeles Business, 17 May 2011, retrieved 15 August 2012^
- E.B. Boyd. ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering Fast Company, 29 March 2012, retrieved 15 August 2012^
- Ellie Krupnick. Rachel Zoe Heads To ShoeDazzle As Chief Stylist Alongside Huffington Post, 8 January 2013, retrieved 13 February 2014^
- Teresa Novellino. Why the JustFab-ShoeDazzle merger was a fashion do UpStart Business Journal, 22 August 2013, retrieved 9 September 2013^