Superquinn was an Irish supermarket chain, founded in 1960 and entirely privately owned by the Quinn family. Select Retail Holdings, a property buying consortium, purchased the company from the Quinn family in 2005. A receiver was appointed to the company on 18 July 2011, and the following day the company was bought by Musgrave Group for an undisclosed sum. On 13 February 2014 all remaining units were rebranded as SuperValu.[1][2]
Products and services
The company operated 20 supermarkets under the Superquinn brand and 4 convenience shops under the "Superquinn Select" brand. It had three levels of own brand products of increasing quality; "Euro Shopper", "Superquinn" and "Superior Quality". In 2011, the Euroshopper brand was replaced by "Superquinn Essentials", their low cost, but still high quality, own brand products. Superquinn was known for having a very high level of customer service compared to other supermarket chains, its former owner having written a manual on customer service, Crowning the Customer".[3]