Super Retail Group Limited is an Australian based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel.
History
The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.[4][5]
In July 2004, the company was listed on the Australian Securities Exchange as Super Cheap Auto which earned the co-founders $81.8 million.[6]