Rebel (formerly Rebel Sport), stylised as rebɘl, is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has 159 stores across Australia and over 6,000 employees.[1]
Rebel Sport was established in 1985 with its first store in Bankstown.[2]
It was listed on the Australian Securities Exchange in 1993.[3]
it was purchased by Harvey Norman in July 2001.[4]
In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.
In 2011, Amart Sports was acquired by Super Retail Group.[5]
Formerly Rebel Sport.
In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[6]
Formerly Rebel Sport.
In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[6]
Amart was a big format sports store headquartered in Queensland.
Archer Capital acquired Amart Sports in 2004.[5]
In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][11][12]
Amart was a big format sports store headquartered in Queensland.
Archer Capital acquired Amart Sports in 2004.[5]
In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][11][12]
Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.
Ell & Voo is an activewear brand owned by Rebel.[13]
On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[14] Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.
