Rebel (formerly Rebel Sport), stylised as rebɘl, is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has 159 stores across Australia and over 6,000 employees.[1]
History
Original ownership (1985-2001)
Rebel Sport was established in 1985 with its first store in Bankstown.[2]
It was listed on the Australian Securities Exchange in 1993.[3]
Harvey Norman (2001-2007)
it was purchased by Harvey Norman in July 2001.[4]
Archer Capital (2007-2011)
In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.
Super Retail Group (since 2011)
In 2011, Amart Sports was acquired by Super Retail Group.[5]
Operations
Current store formats
Rebel
Formerly Rebel Sport.
In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[6]
Rebel
Formerly Rebel Sport.
In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[6]
Defunct store formats
Amart Sports
Amart was a big format sports store headquartered in Queensland.
Archer Capital acquired Amart Sports in 2004.[5]
In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Rowe & Jarman
Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][11][12]
Amart Sports
Amart was a big format sports store headquartered in Queensland.
Archer Capital acquired Amart Sports in 2004.[5]
In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Rowe & Jarman
Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][11][12]
Brands
Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.
Ell & Voo is an activewear brand owned by Rebel.[13]
Sponsorship
On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[14] Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.
External links
References
- About Us – rebel rebelsport.com.au, retrieved 29 October 2024^
- About Rebel Rebel^
- Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11^
- Results for six months ended 28 December 2002 Rebel Sports 12 March 2003^
- Super Retail buys Rebel Group for $610m The Australian^
- Rebel rebrands to black and yellow to tackle premium market Marketing Magazine, 3 December 2012, retrieved 16 January 2019^
- Rebel - Super Retail Group Super Retail Group, retrieved 2020-09-29^
- Super Retail gives Amart Sports the boot as Amazon looms Australian Financial Review, 2017-07-24, retrieved 2020-09-29^
- 'The Amart Sports brand has been a strong performer' News.com.au, 2017-07-25, retrieved 2020-09-29^
- The end of Amart Sports The Courier-Mail, 2017-07-25, retrieved 2020-09-29^
- Harvey staying out of the buy-out reveals much about Archer's shot at Rebel The Age, 9 November 2006, retrieved 28 February 2016^
- Super Retail looks to expand after Rebel buy The Australian, 18 October 2011, retrieved 28 February 2016^
- Super Retail Group | Shop Ethical! Company profile^
- rebel throws support behind Women's BBL bigbash.com.au, retrieved 28 February 2016^