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SuperMoney

SuperMoney is an online financial technology company that operates an AI-driven personal finance app and a financial services comparison platform.[1][2] The company is headquartered in Santa Ana, California.

History

SuperMoney was founded in 2013 by Miron Lulic and initially launched as a personal finance blog. The website later transitioned to a Yelp-like model, helping users compare and review financial services.

In April 2017, SuperMoney launched its personal loan offer engine, a marketplace that enabled consumers to submit a single loan application and receive pre-approved offers from multiple lending partners.[3] In August 2017, the company launched an auto loan offer engine for vehicle purchase and refinance loans.[4][5][6][7][8]

In May 2018, SuperMoney launched its point-of-sale financing platform for small businesses.[9] In November 2018, SuperMoney launched a student loan refinancing marketplace.[10][11][12]

In 2025, SuperMoney debuted its AI-powered personal finance app at Finovate, featuring automated budgeting, a financial insights feed, and an AI financial assistant that connects to users' bank accounts and credit data to provide personalized recommendations.[13]

Recognition

SuperMoney has been named to the Inc. 5000 list of fastest-growing private companies in America for five consecutive years: #1,706 in 2021, #1,936 in 2022, #1,508 in 2023, #1,886 in 2024, and #4,565 in 2025.[14][15]

Deloitte ranked SuperMoney on its Technology Fast 500 list of fastest-growing technology companies in North America for three consecutive years, from 2022 to 2024.[16][17][18]

The Financial Times, in partnership with Statista, ranked SuperMoney #126 on The Americas' Fastest-Growing Companies 2024 list[19] and #164 on the 2025 list.[20]

SuperMoney was awarded Best Financial Product Comparison Service by Fintech Breakthrough in 2023 and 2024.[21][22]

Products and services

SuperMoney App

In 2025, SuperMoney launched a web and mobile (iOS & Android) personal finance app featuring AI-powered budgeting, account aggregation, credit monitoring, and an automated loan refinancing tool. The app connects to users' financial accounts to deliver personalized recommendations and was demonstrated at FinovateSpring 2025.[13] The product launched on Product Hunt and achieved a Launch of the Day award[23]

Comparison platform

SuperMoney operates as a comparison platform rather than a direct supplier of financial services. The company provides information and reviews across financial product categories including credit cards, personal loans, auto loans, student loans, mortgages, business loans, banking, insurance, and stock trading.[1][24]

SuperMoney leverages its data to publish financial service industry studies that have been cited by media outlets such as CNBC,[25][26][27] Business Insider,[28][29][30][31][32] Forbes,[33][34] Fox News,[35] and Reader's Digest.[36]

Loan offer engine

SuperMoney launched its loan offer engine in 2017. By October 2018, the platform had processed over $1 billion in financing requests,[37][38][39] reaching $2 billion by August 2019[40][41] and $5 billion by May 2021.[42] The engine allows consumers to fill out a single financing request, which is forwarded to matching lending partners who return pre-qualified offers in real time.[43][44]

Point-of-sale financing

SuperMoney's point-of-sale financing platform, launched in May 2018, provides point of sale lending to merchants and service providers across industries including home improvement, health, and specialty retail.[45] The platform is offered to merchants at no cost; SuperMoney generates revenue through its lending partners rather than charging merchants a discount rate fee.[46][47][48]

See also

External links

References

  1. Allen Taylor. SuperMoney wants to be a financial market Lending Times, 2018-02-22, retrieved 2018-04-16^
  2. FinovateSpring 2025 – SuperMoney Finovate, retrieved 2026-02-09^
  3. David Penn. SuperMoney Brings a Kayak-Like UX to the Online Borrowing Process Finovate, 2017-05-30, retrieved 2018-04-16^
  4. Denisse Moreno. New Online Platform Aims To Help Car Loan Borrowers Negotiate Better International Business Times, 2017-08-19, retrieved 2018-04-16^
  5. Nick Zulovich. UPDATED: 70 finance companies already listed with SuperMoney's new platform SubPrime, 2017-08-23, retrieved 2018-04-16^
  6. William Hoffman. Fintech Startup Pursues Captive Partners for Loan Engine Auto Finance News, 2017-08-22, retrieved 2018-04-16^
  7. William Hoffman. SuperMoney's Direct Auto Aggregator Spotlights Full Cost of Interest Rates Auto Finance News, 2017-08-16, retrieved 2018-04-16^
  8. David Penn. SuperMoney Launches Auto Loan Offer Engine Finovate, 2017-08-21, retrieved 2018-04-16^
  9. Samantha Hurst. SuperMoney Debuts Point of Sale Financing Platform For Small Business Growth Crowdfund Insider, 2018-05-08, retrieved 2018-05-08^
  10. Julie Muhn. SuperMoney Launches Student Loan Refinancing Marketplace Finovate, 2018-11-16, retrieved 2018-11-16^
  11. Miron Lulic. SuperMoney Launches Student Loan Refinance Marketplace SuperMoney, 2018-11-14, retrieved 2018-11-16^
  12. Jacob Wolinsky. The Future Of Lender Credit Models With SuperMoney ValueWalk, 2019-08-14, retrieved 2019-08-14^
  13. FinovateSpring 2025 – SuperMoney Finovate, 2025-05-22, retrieved 2026-02-09^
  14. SuperMoney – Inc. 5000 Company Profile Inc., retrieved 2026-02-09^
  15. SuperMoney Earns Fourth Consecutive Spot on Inc. 5000 List of Fastest-Growing Companies PR Newswire, 2024-08-14, retrieved 2026-02-09^
  16. Deloitte Technology Fast 500 2022 retrieved 2024-04-04^
  17. Deloitte Technology Fast 500 2023 retrieved 2024-04-04^
  18. SuperMoney Makes the Deloitte 2024 Technology Fast 500 List for the Third Consecutive Year SuperMoney, retrieved 2026-02-09^
  19. The Americas' Fastest-Growing Companies 2024 Financial Times, retrieved 2024-04-04^
  20. SuperMoney Makes 2025 FT Fastest Growing Companies List SuperMoney, retrieved 2026-02-09^
  21. Fintech Breakthrough 2023 Winners Fintech Breakthrough, retrieved 2024-04-04^
  22. Fintech Breakthrough 2024 Winners Fintech Breakthrough, retrieved 2024-04-04^
  23. SuperMoney Product Hunt Launch of the Day SuperMoney, retrieved 2026-03-05^
  24. Andrew Latham. When Is It a Good Idea for a Contractor to Consider a Business Loan? Retrofit Magazine, 2017-08-21, retrieved 2018-04-30^
  25. Jonathan Blumberg. The US states with the highest and lowest average credit card balances CNBC, 2018-05-01, retrieved 2018-05-01^
  26. Emmie Martin. 83% of non-homeowners say student loans are the reason they can't afford to buy CNBC, 2019-06-28, retrieved 2019-06-28^
  27. Jessica Dickler. Here's how long it takes to improve your credit score CNBC, 2019-09-14, retrieved 2019-09-14^
  28. Hillary Hoffower. Nearly half of millennials said the biggest mistake they made with student loans is thinking their starting salaries would cover their monthly payments, a new study shows Business Insider, 2019-09-12, retrieved 2019-09-12^
  29. Hillary Hoffower. Income for young adults has grown by just $29 since 1974 — nowhere close to keeping up with skyrocketing housing costs and the crushing size of student-loan debt Business Insider, 2019-09-12, retrieved 2019-09-12^
  30. Hillary Hoffower. 8 life events millennials are putting off longer than their parents because they can't afford it Business Insider, 2019-11-18, retrieved 2019-11-18^
  31. Hillary Hoffower. American millennials may be behind financially, but one chart indicates that Gex X could be in for an even more brutal awakening when it comes to their wealth Business Insider, 2019-12-18, retrieved 2019-12-18^
  32. Hillary Hoffower. The typical US worker can no longer afford a family on a year's salary, showing the dire state of America's middle class Business Insider, 2020-02-25, retrieved 2020-02-25^
  33. John Wasik. The Best Way To Avoid Getting Buried By Debt Forbes, 2017-12-15, retrieved 2018-04-16^
  34. Ellen Paris. Important Mortgage Tips For First-Time Buyers Forbes, 2018-06-03, retrieved 2018-06-03^
  35. Danielle Wallace. What is millennial socialism? Fox News, 2020-02-05, retrieved 2020-02-05^
  36. Tina Donvito. 20 Things You're Probably Blaming on Millennials—But Shouldn't Reader's Digest, 2019-10-29, retrieved 2019-10-29^
  37. Samantha Hurst. SuperMoney Milestone: Surpasses $1 Billion in Financing Requests Crowdfund Insider, 2018-10-18, retrieved 2018-10-18^
  38. Samantha Hurst. SuperMoney Milestone: Fintech Startup Exceeds $500 Million in Loan Applications Processed Crowdfund Insider, 2018-03-23, retrieved 2018-04-16^
  39. Newswire. SuperMoney Exceeds Half a Billion Dollars in Loan Applications Processed Since Launch Markets Insider, 2018-03-21, retrieved 2018-04-16^
  40. PYMNTS. FinServ Matchmaker SuperMoney Tops $2B In Loan Requests PYMNTS, 2019-08-12, retrieved 2019-08-12^
  41. Samantha Hurst. SuperMoney Milestone: Fintech Startup Surpasses $2 Billion in Loan Requests Crowdfund Insider, 2019-08-12, retrieved 2019-08-12^
  42. Benzinga. SuperMoney Surpasses $5 Billion in Loan Requests with Transparent Access to Financing Benzinga, 2021-05-04, retrieved 2021-05-04^
  43. Lulic. How Is Fintech Emerging To Provide More Transparency For Consumers? ValueWalk, 2018-04-20, retrieved 2018-04-20^
  44. Munk. Mistakes to Avoid When Refinancing Student Loans Wall Street Journal, 2020-05-01, retrieved 2020-09-24^
  45. Julie Davis. Faster Payment with Point of Sale Loans Fuel, 2018-06-29, retrieved 2018-06-29^
  46. Kate Harrison. Should Your Business Offer Point-Of-Sale Financing? Forbes, 2018-09-18, retrieved 2018-09-18^
  47. Pedro Hernandez. SuperMoney Launches Point-of-Sale Financing Service for SMBs Small Business Computing, 2018-06-23, retrieved 2018-06-25^
  48. SuperMoney Launches Unprecedented Point of Sale Financing Platform Concrete Homes Magazine, 2018-06-26, retrieved 2018-07-29^